Little-Known (But Helpful) Resource For Direct Marketers

If you are a direct marketer who does direct mail…email marketing…sales copywriting…or any related direct response activities…then you owe it to yourself to check this little known resource out:

=> National Mail Order Association (NMOA) 

I actually got to know about this site through the legendary mail order marketer, Jim Straw.

NMOA is an organization founded by mail order veteran Paul Muchnick. And the goal is to help small to medium business expand their business through direct marketing and mail order.

Here’s what you will get with NMOA (FREE subscription):

• Educational information to grow your business
• Useful direct marketing and mail order sales tactics
• Networking opportunities and important industry contacts
• Access to direct marketing related supplies and service providers

I like how it works at NMOA because the people behind the organization are businessmen themselves. And their goals are allied with yours – to enable you to increase your sales with lesser costs.

Bottom line – this is a place full of valuable resources and contacts.

And if you are in business, this is for you, even if you are located out of the US.

Boost Your Productivity – Quit Being A Slave To Emails

Editor Note: I originally wrote this piece as a guest article to share with the readers from esteemed copywriter, John Forde’s Copywriter Roundtable’s newsletter.

I’m re-producing it here for your reading pleasure. I hope you enjoy reading it like I’ve writing it.

Here’s a question to think about.

How many of you read the email as virtually the first
thing you do when you turn on the computer?

Recent studies show that a whopping 65.3% of us do so.

For the longest time, that includes me as well.

And here’s the thing…

Don’t you find that once you are deep in your
reading and replying of emails,
you can be buried there for hours?

And you will soon find yourself wasting so much time that
you did not get much done?

If you are nodding your head in agreement, then
this is something you might want to address.

But first, just why are we often addicted to emails?

There’s a psychological reason for this.

And that’s our subconscious craving for attention.

Model Success

Here’s the painful way to do things.

Do everything yourself…and make every mistakes yourself.

Here’s a better and more effective way to do things.

See what the bests are doing.

And model.

Your shortcut your way to what’s working. And you learn from other mistakes without all the pain and hassle.

They say success leaves clues. Just follow these clues.

Make sense?

Love to hear your thoughts.

Jag Foo

Rescue Time – Skyrocket Your Personal Productivity Through Accountability

Want to be instantly more productive?

Here’s a simple way:

Be transparent about your work objectives to the important people around you, and then be accountable to them.

Let me go through why.

1. If you are keeping all your objectives to yourself…you may tend to cheat. No one will know your true progress. Sometimes…not even yourself.

If you miss your deadline, you may think it’s okay, because no one else is watching. You tell yourself you will make it up another time.

Is this process optimal? Not really.

But if you publicly declare your work objectives in clear specific terms to others, you are much more likely to fulfill them.

Because this time round, you feel the pressure to deliver what you say you will do. This is good pressure that will motivate you.

2. You want to be transparent to important people that matters. Get a peer who understands your work as your accountability partner.

If you are not doing your job, he will know. And he has to put you back in line.

Recover Lost Prospects With Re-marketing

Let’s face it.

Most prospects will not buy from you the first time round.

If they leave your website…they could be gone for good!

That’s why it is important you follow up. You do this by getting them to sign up to your list, and you can communicate with them later.

Exit pops are also very useful for engaging the prospects just as they are leaving.

Today, I want to talk about another technique you can use. It’s called re-marketing!

What’s Re-marketing?

Re-marketing let’s you re-communicate with your visitor after they have left your website.

Perhaps you might have missed out on an important benefit which you have not highlighted earlier.

Re-marketing gives you that opportunity to address that.

Or maybe the prospect could have decided it isn’t the right time to buy the first time round.

Re-marketing enables you to re-iterate your benefits to create a more compelling sales message.

Why remarketing?

Simple. More effective and personalized follow ups = greater conversion & more profits.

Re-marketing Platforms

A Secret Tool To Spy On Your Site’s Visitor (For Greater Sales Conversion)

You know it’s important to know your customer.

Because if you know what your customer want…you can give it to them…and in return, they will buy more from you.

They get what they want. You get more profits. Everyone is happy.

That said, when it comes to online marketing, it’s not just enough to know what your customer wants based on your research.

You want to go to the next level for a more comprehensive, in-depth understanding.

I’m talking about “spying” on what your customer is literally thinking and doing on your website – real time!

Don’t worry. There’s nothing sinister or sneaky going on here.

This is pure marketing intelligence. Just as you need good enemy intelligence to win a war, you need good customer intelligence to win more profits!

Just imagine…what if you have access to behavioral analytics that can allow you to:

• Watch over your customer’s shoulders to analyze every mouse click, keystrokes and scrolling patters…
• Analyze where your customer is focusing his attention on your webpage to see what interests him and what doesn’t…
• Track where his eyes are mainly focused on…