Small Change Big Impact Part 3

Here’s another example of how a little tweak can effect a huge change.

In this case, we are going to talk about the power of consensus.
Or the power of the crowd.

How does this fit into the “small change big impact” theme? Let me explain…

There’s this product where buyers can call in to buy.

The product was advertised as an infomercial.
And the call-to-action line was “Call now and our operators will be there to serve you”.

Well…the response was okay, but not fantastic.

So the call-to-action line was re-written and tested.

It now read, “Operators are busy. Please call back again later if the line is engaged”.

Straight away, orders went through the roof!

Why was there such a big impact when the change to the call-to-action script is so small?

Because of the power of consensus!

In the first case, you get the mental picture that operators are free, and are probably twiddling their thumbs waiting for calls to come in.

But in the second case, the picture is that of busy operators who have their hands filled with orders.

And if everyone is buying it, then it probably is going to be a good product. So I must get it!

See the difference?

Yet another example that demonstrate the importance of:
- Constantly testing and tweaking for higher conversions
- Paying attention to the even the smallest of details. Because sometimes they make all the difference.

As usual, I love to hear your comments.

All success,

Jag Foo

P.S Important => What if you can discover the secret element that can increase your profits by 1,000%…and more…

Will you be willing to do a small test – which you can implement in no time and cost zero dollars – that can potentially yield you disproportionally large results?

Click here now if you want to discover these secrets that Jay Abraham, Mark Joyner and other marketing legends have been exclusively to their clients => http://emoneymarketing.com/SmallChangesBigProfits/

If you have any ideas on how to increase conversiton rates for Ribbons Baskets, please let me know

Thanks Paul for sharing this info.

This makes a lot of sense and it’s exciting to apply this strategy. Thank you for sharing this very helpful post.

Luigi

Hi

It sounds kind of interesting but despite reading it…I’m still not 100% sure exactly what the strategy is? Being dilegent with details? Or is there more to it than that?

Thanks

N

I find this article very fresh and interesting, because it tells us about one more original opportunity tp make profits:)

thanks for sharing. Conversion rate is a very important element of success

Georget

It is really a great post with have a nice sharing with a great them related to Small Change Big Impact.
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thank you paul !

Great and educational post. Small things alway add up and make a big effect (from my experience with financial spread betting).

Jag Foo,

I am so very interested to know your product that you are offering in the market and I want to take advantage of it. I am the senior marketing of our comapany who offering products for men who have chest fat. Our website is http://www.lose-boobs.com/chest-fat.html.

I am hoping to hear great results from you since you are the expert and thank you

Its amazing how changing a few words can have such a big effect. I may well buy your products, as I am looking to increase customer retention.

James

Hey thanks for this useful post.Like the point you have mentioned above..one should try other different methods or tweak the existing method to draw more business.In these competitive times one should always be on their toes to try out new things to make their business appealing.

Thanks for making this information posted in here.It was truly informative, in a way that really got great ideas just by reading. This gives more information with regards on the past reviews of this book.This gives ideas to be more successful.

Hi, Poul this is my first visit and here i got great information. The power of consensus can make every operation successful.

I completely agree with your statement. If you keep avoiding small mistakes now, you may face trouble due to that mistake. And the shape of that trouble would be giant. So take care of each and every mistakes whether its tiny or big.

Thanks for sharing.

Have a nice time :)

Helen

This way of creating urgency is used alot with new product launches in internet marketing. The email sequence usually has a discount or bonus that will be removed after so many sales and often this will lead to a buying frenzy.
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This is amazing. I’ve heard of these small tweaks leading to huge successes, but never thought of the crowd consensus model. I’ll make sure to bring this up in our next marketing meeting.

Brilliant technique.
Internet Marketers also use this tactic online.
Did you notice that whenever the IM Guru release a new product , their server will crash?
This tactic is to show that their product is so good that too many people are flooding to the salespage to buy.
Clever huh? :-)

Warren

I have read the article which is for money making and its impacts.I like post very much as it contain certain new impacts which is very crucial role in the life.I know that Internet Marketers also use this tactic online.I’ve heard of these small tweaks leading to huge successes and in return give amount of money.I want to know suggestion from others.

Martin

thanks for sharing actually techies fool around people to make their product sales high

Hi Paul,

I really appreciate you for sharing such a nice and informative post.Me waiting for more posts like that.PAUL ROCKZ>>>

Hi guys,

For the record, the article was written by me, not Paul. =)

Cheers,
Jag

I like how you present your product and motivates me to try it .

Muhammad

What small and big steps can we take as individuals to make this happen, perhaps on a daily basis ? thanks…
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interesting experiment there ive never heard of this kind of thing being done, i suppose it works because of the herd mentality everyone else is getting it or doing that so it must be good, thanks for posting.
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Your post is interesting. I think its psychological people are actually thinking the other way around. Even when you put a sign and you would want people to read it, it would turn out people not reading it. However, if you put it the other way around like “Don’t read”, they’ll eventually read it. Perhaps its just things go. It’s the mind that works.
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Jeff

I’m having trouble seeing how the crowd is not a competitor.

I like to collect vintage Lego sets from the 80′s. Every time I try to buy from the crowd, I get dog do-ed, chewed sets in the mail at top dollar. So, I now rely on ToysPeriod to go through all that trouble for me.

They have to buy four sets from the crowd to get one mint set, and then they have to price it in such a way that they can make a few cents. To me, the crowd just is pretty useless.

What am I missing.

Stetson

Thanks Jag Foo its nice. A little change in anything can change everything. I change a few things in my life and now its amazing.

Jack Martin

I like how you present your product and motivates me to try it .

Really small things can, sometime, create great and even grave outcomes. If we consider the value of little things we will achieve great objectives.

I really like to see someone that thinks outside of the box. That idea is very good, and the concept can be applied in other things. I have already some ideas popping in my mind.

Jose Costa

Consensus power is the best power of a man. Your article sounds very cool and interesting. Thanks for the article.

Alec

Power of consensus!! wow thats a great way of looking at it differently. I completely agree with your post of trying new things and also paying attention to the smallest of the things that can make a difference. People should keep in mind when trying new things dont expect everything you try will work, need to be patient and never give up and you will definitely see results.

Thanks

One can view consensus as a form of democratic pressure or power that elicits contributions to a collective enterprise without threats .

Allen

I like post very much as it contain certain new impacts which is very crucial role in the life.I know that Internet Marketers also use this tactic online.thanks..
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Hi, Poul this is my first visit and here i got great information. The power of consensus can make every operation successful.

This post made me realise the power of consensus, its very useful

Wow
i liked it a lot.
Thanks for sharing. I really appreciate your site.

It’s funny how the smallest changes can have such a big impact on the turnout of a business. I made one little change to my website where I changed the color of my fonts on the header and it increased my conversions by 5%.
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Social marketing is becoming such a key driver to capturing traffic. This article is spot on. Good job!

Very true, I see this all the time. People think that they are make good money, but they are also loosing, because they don´t optimize. Testing is needed, regularly.