Recover Lost Prospects With Re-marketing

Let’s face it.

Most prospects will not buy from you the first time round.

If they leave your website…they could be gone for good!

That’s why it is important you follow up. You do this by getting them to sign up to your list, and you can communicate with them later.

Exit pops are also very useful for engaging the prospects just as they are leaving.

Today, I want to talk about another technique you can use. It’s called re-marketing!

What’s Re-marketing?

Re-marketing let’s you re-communicate with your visitor after they have left your website.

Perhaps you might have missed out on an important benefit which you have not highlighted earlier.

Re-marketing gives you that opportunity to address that.

Or maybe the prospect could have decided it isn’t the right time to buy the first time round.

Re-marketing enables you to re-iterate your benefits to create a more compelling sales message.

Why remarketing?

Simple. More effective and personalized follow ups = greater conversion & more profits.

Re-marketing Platforms

1. Google Adwords – Google Display advertising has a re-marketing feature where you can tag your pages according to your prospect’s reference.

You can then create an Adwords campaign to show these past visitors highly relevant ads while they are browsing the sites on Google Display network.

2. FetchBack – FetchBack works similarly to Google Adwords re-marketing’s platform.

You can deliver highly relevant ads to visitors who have left your website to build relationship and increase sales.

Powerful stuff. And will help increase your ROI.

As usual, let me know your thoughts.

Jag Foo

The technique about which you are writing here – re-marketing – seems encouraging for me because it is hope to return some constant clients of my website which have left my website for rather long time without any reasons… Thanks for this technique posted here:)

Yes many people don’t buy first time around. This is one reason why list building is really important. If you capture the lead, you can go back to them again and again with the product.
Make Money on the Internet´s last blog ..Make Money Online – Internet Marketers Challenges with Creating Content

@Anna:

Try it. It’s pretty new to me too. But I can see how effective this is for increasing ROI.

Cheers,
Jag

It is interesting that this re-marketing technique can be useful for SEO purposes – I’ll try it and share my results!

It a nice technique.Perhaps this is what is known as behavioral ad targeting by Google.Re marketing is simply great technique.This is done by tracking session information I guess.But sometimes pops can irritate user.

Patrick Vilabuena

Reverse Phone Lookup´s last blog ..How to Trace Mobile Phone number in USA Canada and Caribbean Islands

It a nice technique.Perhaps this is what is known as behavioral ad targeting by Google.Re marketing is simply great technique.This is done by tracking session information I guess real.

Is it better to make excellent marketing at the first time, so remarketing won’t be necessary then? Or remarketing is necessary when some characteristics of the target audience change?

Great insight! Thanks for the useful article…

It is interesting that this re-marketing technique can be useful for SEO purposes – I’ll try it and share my results!

In my opinion this technique, re marketing is a kind of brand awareness – you make your product/brand more visible to the prospect!
@Betty – in my opinion every excellent marketing campaign needs a re marketing one, even if your sales are up to the sky! Why? Because always are some that left your website or the store without buying your product… and your ultimate goal is to make them come back and buy.

@Jenny,

Yes, you could say there’s an element of brand awareness
involved. Re-marketing is making it more visible (as you pointed out) to the prospect who has already seen it earlier.

But this time round, we present another message to sell to them again – and hopefully to get them to buy.

@Betty:

Even with excellent marketing, it’s impossible to get 100% of visitors to buy. Cos people don’t buy for varieties of reason (e.g. not the right time, no budget, don’t see the need yet etc).

Re-marketing is useful because you target back the past visitors, and it gives you a second chance to make the pitch.

- Jag

I think, First impression is the last impression. So, we should try to convince the customer on first attempt. Because in the process of re-marketing, chance of success are very minimum.

Cools idea and its really impress me the lot.Re-marketing is the best strategy to re establish again in the market and good to know that its work in SEO also.

yeah, same here michael.

Jefferson Lim
school grants´s last blog ..School Grants and Scholarships

I am familiar with that exit pop ups, but I doubt if re marketing would work , maybe somehow.Like what you said that some customers would think that it is not yet the right time to buy the product or avail the service..
celine´s last blog ..Custom Harley handlebars- Wire them internally

@Celine:

Think about it this way. If you don’t use re-marketing,
they will be gone anyway.

Re-marketing helps you to recover these “lost”
sales through personalized follow ups.

Think about it. There’s nothing to lose and
everything to gain.

Cheers,
Jag

This a pretty neat idea to think about. For most it needs to be about establishing a strong line of communication and staying connected with potential clients. Great post!

If you do the math after they see you all over the internet at least 11 times it’s a great chance that they will buy. This is branding yourself… this is very important in marketing. Every company that is smart will do this.

RM Williams

This is a useful article cheers!
Peter Dunin´s last blog ..Featured Post Of the Week

Really first impression is the last impression. So, we should try to convince the customer on first attempt. Because in the process of re-marketing, chance of success are very minimum.

Thanks for this article and for the useful ideas
oded´s last blog ..50 WooThemes Premium WordPress Templates Complete Collection

I also believe in first impressions
elek´s last blog ..Resident Evil- Extinction 2007 BRRip x264-ShAaNiG

Re-marketing is a concept by the devloper by which we can trace back to our site visitor & can make a deal. For our business enhancement.

That’s good! Managing success with Adwords tools. Clear goal to be set!

Re marketing is simply great technique. If you don’t use re-marketing,they will be gone anyway. Re marketing is very importing technique in SEO.

Good information about re-marketing and its a great resource for lots of marketing peoples. thanks for sharing these great idea.

Yeah re marketing helps me lot. I have used sign-up window on my website and have sent discount coupons to the people who have left my website which also got me couple of good sales and I am still trying to make it more accurate.

re-marketing is nicely described and your post is very helpful