Creating Landing Pages With WordPress

Most people think of WordPress as a blogging software. However, you will notice that some people are using it as a website building tool.

This gave me the idea to use it for landing pages. It will work for you if you are an affiliate or if you sell your own products and services.

On-Page SEO

The link structure of Wordpress makes it easy for your site to be indexed by the search engines. I have zero programming background background, yet I can rank well on search engines when I use WordPress because it is SEO-friendly by nature. With a few simple tweaks in my settings, my on-page SEO is done.

This is great for quality score when you are doing Google AdWords. Of course, quality score is not 100% about on-page SEO, however it does help you to get a much better quality score than if you skip your on-page SEO. Remember, higher quality score translates to cheaper clicks.

Dual Function

How about having your blog and your landing pages all on the same domain and on the same platform? This is what you can do with WordPress. For blogs, you create posts and for landing pages you create pages. Just make sure you do not have too many distracting links on your landing pages.

Multiple Modules

You can add additional modules with WordPress, they are commonly known as plugins. The good news is, most of them are free and they are very easy to install, once again, no programming knowledge needed here.

Would you like to run surveys? Maybe you want to add different title tags, meta descriptions, meta keywords on different posts and pages? Maybe you would like rotate different banners? Yes, you can do all that and more with these free plugins.

There is a plugin that allows you to add Google Analytics code so that you do not need to paste it on all your pages manually. There is another plugin which allows you to add Google Website Optimizer code conveniently so that you can do split testing on your site.

Easy Editing

You can easily add new pages or edit existing pages, same thing, no programming knowledge needed, just use the WYSIWYG function within WordPress. You can scale up your small site to a huge site simply by adding new pages over time. In this way, you can build a stronger online presence for your business.

Professional Image

Many of the free WordPress web templates actually look very professional. You can strip out the dates if you want your site to look less like a blog. Most of the templates do load fast as well, if you want, you can tweak it to load even faster!

WordPress Themes

WordPress templates are commonly known as themes. For landing pages, I prefer single column themes and if I have to use a 2 column theme with right sidebar, I would add an subscription form and some testimonials on the sidebar.

Once again, you want your landing pages to have no distractions, so that you can convert more leads and sales which is why I always recommend that you use single column themes. You can download them for free or you can buy them at affordable prices. If you want a custom built theme, it would cost you much more.

Samuel Ng

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Yeah i have heard about the fact that many people are using it as a website building tool.It was nice reading your post.Got to know a lot of unknown facts about Wordpress.

Emaili

I would also recommend using search friendly URLs with your Word Press pages, which I believe can be setup in the “permalinks” settings.

You definitely want to avoid “ugly” link for your pages: http://example.com/?p=N. I prefer this format: http://example.com/category/post-name/ , which is friendly for search engines and users.

Thanks!
Aaron

Yeah, I noticed that some are using Wordpress as a building tool. It got me wondering, but now I understand. Everything was explained very well. Thank you for sharing this. Hurray to Wordpress! It is really functional.:)

-Luigi

Well Samuel I,m not using wordpress because I can’t put ads or affiliates in free wordpress. That,s why I’m using blogger.I’m very happy with it except it cant be validated.

Thanks
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I appreciate your work & hope for some more informative information.

Yes wordpress is good tool for landing pages. Other sites that one can use are blogspot.com, zimbio.com, hubpages.com, squidoo.com and many other web 2.0 sites.

D Mayer

Such a great article, ive been searching for sometime for information regarding landing pages. I knew it was possible with wordpress, but wasn’t to sure about how to do it. Plus, because of wordpress being SEO friendly you will be in better stead creating a landing page using the CMS.

Yep, I always thought of WordPress as a blogging platform, but what you’re saying makes sense… I can see how it can work…
Thanks: Rob

Hmm…, Samuel. I mostly blurred with the concept of landing pages, as I thought it’s not necessary to have one. Seems like I’m totally wrong in this case, especially after reading your post here! Thanks for the detailed explanation.

WordPress really is a very versatile platform. I know that a lot of people use it as a content management system for regular non-blog sites. You can customize it to look and perform however you want. And yes, it’s great for landing pages. -Manny

Thank you all for your warm responses. I’m glad that you also see WordPress as a landing page or website creation tool. In fact, you can even use it as a paid membership site.

Some of you have mixed up WordPress.com with WordPress.org, we are talking about using downloading WordPress from WordPress.org then installing it in your own domain.

Is there anything else you want to know about using WordPress for landing pages? Post it here and I’ll write about it on the next post.

i agree with you, wordpress is the most powerfull blog engine for now. and it really SEO friendly. nice post.

Killy

Wordpress is really nice blog. i thing wordpress as a blogging software,so this gave me the idea to use it for landing pages.
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Wordpress, in my opinion is the only option for serious internet marketers no matter what type of content structure you’re trying to achieve

I’ve had a wordpress blog for about a year now, and I’ve always wondered why it ranked so high, and why it gets shown in the blog search engine so fast. Thanks for the explanation.

Cheru Jackson

As a platform, wordpress is very flexible. And that’s what makes it so special. You can do everything that you want with it with ease.

Nice tutorial btw.

Best regards,
Johnny
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I’d love to move toward using word press but am unable right now. I think it’s great though!

Landingpage s are really very important for website design….Thanks for the useful information.

Mark Tait

I just want to share something that I read about Landing Pages from a WORDPRess BLOG.
“Savvy online marketers use landing pages to increase conversion rates in their online campaigns”.

Great Post.

Dennis

Hello

Thanks for sharing the useful information..I am totally agree with all that wordpress is a content management system and great tool for landing pages..It plays an important role in SEO.

Rone

Wordpress is the best platform for the casual blogger. Drupal is also a great CMS, but it takes a bit more technical expertise. Thanks for the tip about landing pages.
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Love, love, love wordpress! It’s so universal for so many needs. Lots of plugins and templates available…there’s not excuse to not have a great website of your own!

~ Rhonda White
BetterBusinessPro´s last blog ..7 Tips for Seo Optmizing Your Video Content

I’ve tried SEO but i am doing offpage optimization. It is quite fun because competing different sites is very challenging.
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I always underestimated the importance of landing pages .. up to 3 weeks ago when a buddy showed me some statistics of what landing page optimization can do for your conversion rate..
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I love wordpress. It makes a blogger’s life easier. Most especially with their plug-ins. Saves me a lot of time.

Thanks for thye detailed description of the work with such a useful tool as Wordpress! It’ll help me a lot:)

Hi,

Thanks for the great post. Wordpress is one of the life of SEO.
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The great thing about wordpress is really that i is very easy to change it just the way you like. That’s why many people use it not only for blogs, but for a normal website. I can really recommend it for anyone who wan’t to create a website!

Merlin
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I think offsite seo works better then onsite seo. The last one is a one time job, the other could go on forever…
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I am an SEO and it’s really nice to look that my site is in the 4th of 1st page now.
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Thanks for sharing the useful information..I am totally agree with all that wordpress is a content management system and great tool for landing pages..It plays an important role in SEO.

Great information. I started with blogger but later on, moved to using wordpress because of its easier system.
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Hi,

Thanks for your post. It is good.

Best,
Jerome Nickerson

Online Marketing

I have not tried using wordpress. I’m used to blogger.
Well, this is great, I think I am going to try this.

Johnson

There really are a lot of exciting implications for WordPress as a CMS. I’m working on a few new sites that I wouldn’t even consider blogs, but WP has been a great option for getting away from the static HTML sites that are so much more time-intensive to update.

Luthgee

I am an SEO but i never tried On-page optimizing yet. Maybe soon.
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Thanks for sharing this useful information. I really like the idea of “What-You-See-Is-What-You-Get” option, find it very comfortable. Maybe you as Wordpress pro could give me advice? I encountered such a situation: I copied one whole message from another blog into mine and in the text I put the link to the message I took. As soon as I published this message in other blog there was a message in comments with the link to my blog. How does the relinking work? Is it possible to switch it off?

Wordpress Love! Great and useful information here. the praises of Wordpress need be sung! Thanks Again
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Yes that is actually a great way to build landing pages that are based on a consistent theme. Moreover you can add use the many plugins available to make sure that you get the maximum SEO benefit from such pages.

yeah I agree with you. I just started using wordpress and so far I have not encountered any problems yet. I think its the best blogging tool for me.

Johnson

Great info!Thanks for sharing with us.Really wordpress is the life of seo.Anyway very good post.Thank you so much.keep it up.Keep blogging.
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Thanks for giving the heads up! This is really an interesting blog.

Penny Stock list

Hey, I created a wordpress theme for sales pages that might help you out. It makes it much easier to create sales pages in WP!
EasyWPsalespages´s last blog ..WordPress Sales Page Themes – Why You Should Be Using Them Now

I always considered WordPress as an excellent blogging platform, but what you are expressing here really make sense.I will have a try on it.Thanks

Nice themes, I’ll be contacting you shortly…..

Wordpress is essential for SEO content management.It’s an excellent tool for landing pages.I’ll try it.

I have been using Wordpress for some time now and I can say it has been great. It’s easy to use even for beginners.
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Mitch

I love Wordpress, it’s an excellent platform. funny pictures
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