Everybody Favourite Radio Station
What’s everybody favourite radio station?
From a sales perspective, here it is – WIIFM – aka “What Is It In For Me?
Human nature is such that they think first about their personal benefits. They think about themselves first before others.
That’s why I always try my best to put other people’s benefits first if I want them to open themselves up to me.
They say that god gives us 2 ears and 1 mouth for a simple reason.
To listen more and talk less.
Listen to other people’s needs more…and talk less about yourself.
It’s counter-intuitive…but it will help you establish a better rapport with your prospect.