Comments on: How To Use Your Audience’s Fear To Your Marketing’s Advantage http://emoneymarketing.com/sales-techniques/how-to-use-your-audiences-fear-to-your-marketings-advantage/ Online and General Marketing Strategies Sun, 20 May 2012 08:45:32 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: erwin http://emoneymarketing.com/sales-techniques/how-to-use-your-audiences-fear-to-your-marketings-advantage/comment-page-1/#comment-15324 erwin Mon, 31 Oct 2011 09:51:07 +0000 http://emoneymarketing.com/sales-techniques/how-to-use-your-audiences-fear-to-your-marketings-advantage/#comment-15324 I often go to health seminar and they use fear factor to make people buy their vitamin, change bad habits... I often go to health seminar and they use fear factor to make people buy their vitamin, change bad habits…
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]]> By: Quincy@Positive Affirmations http://emoneymarketing.com/sales-techniques/how-to-use-your-audiences-fear-to-your-marketings-advantage/comment-page-1/#comment-11315 Quincy@Positive Affirmations Wed, 06 Apr 2011 19:09:50 +0000 http://emoneymarketing.com/sales-techniques/how-to-use-your-audiences-fear-to-your-marketings-advantage/#comment-11315 @Alex - I agree with you. I for one am sick of how some copywriters and marketers take the fear focus to the extreme. It's good to use fear to grab someone's attention, or get them to take action, every now and again - but there should be a balance someplace. Jag is right. Including both fear/pain, as well as gratification, in marketing is the best approach. Too much on either side and people start tuning the messages out, if it doesn't appeal to them. So mixing it up is a the way to go. Quincy @Alex – I agree with you. I for one am sick of how some copywriters and marketers take the fear focus to the extreme. It’s good to use fear to grab someone’s attention, or get them to take action, every now and again – but there should be a balance someplace.

Jag is right. Including both fear/pain, as well as gratification, in marketing is the best approach.

Too much on either side and people start tuning the messages out, if it doesn’t appeal to them. So mixing it up is a the way to go.

Quincy

]]> By: Jag Foo http://emoneymarketing.com/sales-techniques/how-to-use-your-audiences-fear-to-your-marketings-advantage/comment-page-1/#comment-1921 Jag Foo Sun, 23 Mar 2008 07:47:24 +0000 http://emoneymarketing.com/sales-techniques/how-to-use-your-audiences-fear-to-your-marketings-advantage/#comment-1921 Hi Ismael, Yep. You are right. Have it changed already! Thanks for alerting me! Jag Hi Ismael,

Yep. You are right. Have it changed already!

Thanks for alerting me!

Jag

]]> By: Business Management Articles http://emoneymarketing.com/sales-techniques/how-to-use-your-audiences-fear-to-your-marketings-advantage/comment-page-1/#comment-1919 Business Management Articles Sun, 23 Mar 2008 00:48:49 +0000 http://emoneymarketing.com/sales-techniques/how-to-use-your-audiences-fear-to-your-marketings-advantage/#comment-1919 Hi Jag, Your article states, "Let them know that they are losing out to your competitors…" Isn't it supposed to be, "Let them know that they are losing out to their competitors…" ? Best, Ismael Hi Jag,

Your article states,

“Let them know that they are losing out to your competitors…”

Isn’t it supposed to be,

“Let them know that they are losing out to their competitors…” ?

Best,

Ismael

]]> By: Jag Foo http://emoneymarketing.com/sales-techniques/how-to-use-your-audiences-fear-to-your-marketings-advantage/comment-page-1/#comment-1857 Jag Foo Sat, 08 Mar 2008 08:07:28 +0000 http://emoneymarketing.com/sales-techniques/how-to-use-your-audiences-fear-to-your-marketings-advantage/#comment-1857 Hi Andy, Thank you for your input. You give some good points - about offering value, building relationship. Fear is a negative emotion. Appealing to a human's greed and making them happy and hopeful - incites positive emotion. That works too. Having said that, some people respond more to negative vibes while others more to positive. We can find a balance. Why not implement both? Human emotions will dominate one's thinking. Fear and invoking pain are just two. They will still continue to work. The key is in the moderation of the use of such marketing techniques and striking a balance. Cheers, Jag Hi Andy,

Thank you for your input.

You give some good points – about offering value, building relationship.

Fear is a negative emotion. Appealing to a human’s greed and making them happy and hopeful – incites positive emotion.

That works too. Having said that, some people respond more to negative vibes while others more to positive.

We can find a balance. Why not implement both?

Human emotions will dominate one’s thinking. Fear and invoking pain are just two. They will still continue to work.

The key is in the moderation of the use of such marketing techniques and striking a balance.

Cheers,
Jag

]]> By: Alex Liu http://emoneymarketing.com/sales-techniques/how-to-use-your-audiences-fear-to-your-marketings-advantage/comment-page-1/#comment-1854 Alex Liu Fri, 07 Mar 2008 10:00:19 +0000 http://emoneymarketing.com/sales-techniques/how-to-use-your-audiences-fear-to-your-marketings-advantage/#comment-1854 I don't doubt the power of fear. It is a very effective way of marketing. In fact, most sales page will try to put people's headline in the headline and tell them there's a magic pill. Sales page that is trying to sell 'traffic generation ebook' will show you how bad and such a big problem for not having any traffic. Later on, they will show you their magic pill or solution and show those crazy or sometimes fake statistics (some self-claimed gurus did that very often). I don't really like it but it's effective because it's like scaring you with horror stories and tell you to save yourself by buying their products. However, according to some feedback from customers, I realize they slowly resist this way of advertising or marketing because it's everywhere. They don't want to listen to horror stories anymore. Some people who see article titles with those 'fear' words will probably move on and don't care about it. I find heart-warming titles work well nowadays. People are looking for self satisfaction and looking for more positive things to read and listen. I find bloggers or sales letter which build relationships and share their experience authentically are the one who wins. They get higher conversion rates. And these customers who get positive and heart-warming contents will come back and buy again. Do you think so? I don’t doubt the power of fear. It is a very effective way of marketing. In fact, most sales page will try to put people’s headline in the headline and tell them there’s a magic pill. Sales page that is trying to sell ‘traffic generation ebook’ will show you how bad and such a big problem for not having any traffic. Later on, they will show you their magic pill or solution and show those crazy or sometimes fake statistics (some self-claimed gurus did that very often).

I don’t really like it but it’s effective because it’s like scaring you with horror stories and tell you to save yourself by buying their products.

However, according to some feedback from customers, I realize they slowly resist this way of advertising or marketing because it’s everywhere. They don’t want to listen to horror stories anymore. Some people who see article titles with those ‘fear’ words will probably move on and don’t care about it.

I find heart-warming titles work well nowadays. People are looking for self satisfaction and looking for more positive things to read and listen. I find bloggers or sales letter which build relationships and share their experience authentically are the one who wins. They get higher conversion rates. And these customers who get positive and heart-warming contents will come back and buy again.

Do you think so?

]]> By: Handyblogger http://emoneymarketing.com/sales-techniques/how-to-use-your-audiences-fear-to-your-marketings-advantage/comment-page-1/#comment-1819 Handyblogger Sat, 23 Feb 2008 14:52:41 +0000 http://emoneymarketing.com/sales-techniques/how-to-use-your-audiences-fear-to-your-marketings-advantage/#comment-1819 I know what you’re talking about ad I think that you right but not completely. I know what you’re talking about ad I think that you right but not completely.

]]> By: cheating spouse http://emoneymarketing.com/sales-techniques/how-to-use-your-audiences-fear-to-your-marketings-advantage/comment-page-1/#comment-1817 cheating spouse Thu, 21 Feb 2008 00:29:52 +0000 http://emoneymarketing.com/sales-techniques/how-to-use-your-audiences-fear-to-your-marketings-advantage/#comment-1817 Hey Jag! Fear is one of human's greatest emotions. Great ideas. Hey Jag!

Fear is one of human’s greatest emotions. Great ideas.

]]> By: Jag Foo http://emoneymarketing.com/sales-techniques/how-to-use-your-audiences-fear-to-your-marketings-advantage/comment-page-1/#comment-1816 Jag Foo Tue, 19 Feb 2008 10:50:10 +0000 http://emoneymarketing.com/sales-techniques/how-to-use-your-audiences-fear-to-your-marketings-advantage/#comment-1816 You bring up a good point. If one uses this trick too often, sometimes people will just get immuned to it. Over-use and it becomes less effective. Cheers, Jag You bring up a good point.

If one uses this trick too often, sometimes people will just get immuned to it.

Over-use and it becomes less effective.

Cheers,
Jag

]]> By: cycling http://emoneymarketing.com/sales-techniques/how-to-use-your-audiences-fear-to-your-marketings-advantage/comment-page-1/#comment-1814 cycling Tue, 19 Feb 2008 09:17:49 +0000 http://emoneymarketing.com/sales-techniques/how-to-use-your-audiences-fear-to-your-marketings-advantage/#comment-1814 marketers always use don't miss out this opp or something like that usually people would be afraid to no buy, that's how the sales go marketers always use don’t miss out this opp or something like that

usually people would be afraid to no buy, that’s how the sales go

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