If You Are Not Tracking – You Are Not In The Game…

A smart marketer makes data driven decisions. Not so much of decisions based on others people’s opinion or what he hears.

But one based on cold hard statistics gathered from his prospects and customers’ actions.

For example, if you are a pay per click marketer, you will want to know which of your keywords, ads and landing pages converts the best.

This is vital because you don’t want to be shooting in the dark. Because that can mean 2 things – you take longer to get profitable…and you spend a lot more advertising that you should be.

Or because you don’t know what is working.

Fortunately, there are a lot of good tracking softwares out there.

And among the best…and a free one at that is prosper202.

It’s powerful. It gives in depth statistics. And it’s free. Can’t ask for more.

I use it for my PPC campaign myself. Excellent software.

It does what I just described and a lot more…

Here are some screenshots:

A good friend, I recently got to know, in the Warrior Forum, Derek Krein, has came out with a mini training course on tracking with Prosper202.

And not only that, it also covers on how you can use Prosper 202 to track other web links, banner ads, site placement ads and articles.

Solid stuff.

Here’s the link to Derek’s training course:

=> http://www.warriorforum.com/warrior-special-offers-forum/39485-alert-dont-throw-money-away-track-sales-conversions-like-pro-9-95-a.html

Check it out.

Meanwhile, let me know what you think?

Do you track? If you are a PPC marketer, what do you track with?

All success,

Jag Foo

[tags]E-MoneyMarketing, adwords, tracking, pay per click, prosper202[/tags]

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yep, tracking tools are inegral for any marketer because you can’t play blind in this game cuz it will cost you a lot of money

It is essential that you keep track of your users in order to gain more users and market to potential users.

I use Google Analytics for now but am looking into more ways of tracking; I don’t really like Analytics that much. Have any other suggestions?

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In real estate, we all know the 3 main keys:
1. Location 2. Location 3. Location.
In marketing, the 3 keys are not as well known:
1. Testing 2. Testing 3. Testing.

The hard part is figuring out accurate and effective ways to test and measure. Just keep tweaking – remember, the difference between a successful campaign from a loser is sometimes only a small percent.

I use Google Analytics for tracking down my traffic. By this we can calculate the amount of traffic in a demographic view, so that we can put our efforts to generate more traffic from a particular region.

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I not the best at data collecting and tracking, I’m the first to admit. I will check out Prosper. If it’s free, it’s not as if I’m losing an investment in software I can’t figure out how to use (which I’ve done plenty of times in the past).

@All Beer Blog:

Hmm..for pure web analytics…Google Analytics does its job pretty well. Very good in fact. I use that.

You got other free stats like Cystats or Stats Counter. But in my view, I still think Google Analytics is better as far as web analytics is concerned.

But of course, if it comes to tracking PPC links…P202 is great…and it is build specifically for that. And if you are an affiliate marketer, P202 is for you.

@ Lead Bonanza:

Think you hit nail on the head. Test. Test. Test.
Very true about not much separating the winners and losers. Sometimes a font or a picture can make all the difference.

But thinking back, I use to hate tests in school!

@ Prosper202 is free. I highly encouraged you to take a look. Especially so if you do PPC.

Jag

Yeah, I’ve been learning this the hard way. But as in most everything else, cold hard facts will always trump hearsay.

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thank you – I feel like I had been shooting in the dark. I’m going to check out that free tool!

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Yes i agree, in any competition you need to tracking for analyze you game. you can eat the competitor up if you know more than them.

I’m using google analytics currently. It is a very useful tool. I’ll be moving on with this only :)

You are absolutely right. Tracking all of your site statistics, especially PPC, is extremely important if you want to continue improving and optimizing your site for the best results.

Yah i agree with it. google analysts does their its work very well.. Thank you for sharing this information.

you are totally correct. I specially prefer google analytics to track all the traffic i get on my domains, this is the real game and real game plan is based on the stats.

Just wondering, Wow some pretty tough comments about us SEOs However I agree there is need for improvement within the Industry

Google Analytics is helpful, but it doesn’t do all I need it to. When I’m getting a lot of hits from one site, I want to know where on the site and why. I also like to see live stats… that’s why I use statcounter as well.

we mainly use google analytics to track But since its a free software we will definitely give it a try

Thanks

I’m trying to get Google Analytics working with my Bebo page. It tells me to copy a code into my webpage but it doesn’t tell how I’m supposed to do that.

It says:
“Copy and paste the code segment into the bottom of your content, immediately before the tag of each page you are planning to track.”

Thanks for the informative post. I agree there is need for improvement within the Industry. Keep posting……..

Wow awesome. I don’t think I am a smart marketer.There are still a lot of things for me to improve on. Thanks for sharing!

Thanks for the info , i might be taking this training course

@Linda:

Give it a shot. Derek is a good guy. And Prosper202 is a good software!

Jag

I do agree tracking should be there other wise u can’t identify the proper way to earn and promote.

My self i will check the stats thrice in a week

Very nice tips, I m totally agree on your ideas about data driven decisions.

informative article, I have found many useful things and now I know what knowledge to improve more)

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I love marketing tools. Helps me a lot on my drug rehab projects

Tracking,recording and comparing is a need for online marketing.Without all these steps, you won’t know which are the ones that generates the most and focus on that area.

Yes it’s a great tool ,will definitely download the software.I just found this great blog using google, I will add it into my favourities!

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Thank you for the site suggestion. I’m going to have to try out this software, hopefully it does better than what I’ve currently got!

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i have actually used prosper 202, its excellent it helped me turn a very unprofitable fitness ppc campaign int a few hundred dollars a day of profits. Excellent software shows you where you are making your mistakes through thorough tracking.

Tracking plays vital role bcoz we can know the specific web site or search engine details so that according to we can spend on adwords and run campaigns

Google Analytics does job weel so i will stick with it

Thank you for the excellent post, As I am dealing with marketing fields I should follow some of the things stated in this post.

i have used google analytics, i feel prosper 2.0 does a much better job and its also free.

I truly enjoy reading your blog. I have been searching for more information related to this kind of tool from past few weeks. I was wondering if you would be kind enough to give me your suggestions in detail that i can share with my friends..

How very true about tracking! I’m not familiar with “prosper202,” but it looks very helpful and in-depth. Thanks for sharing.

We are going to served ads online, whether we like it or not. I personally, like that idea. I would hate to have to pay for every single thing I do online. It’s much better for me if I accept the “ad for content” model. Otherwise, I couldn’t afford to come here and rant on RWW.

I use Google Analytics but looking for something a little more indepth. Prosper 202 looks good and I think I’m going to give it a try.

Tracking your campaigns can be so time consuming. Tracking202 seems to be a great idea!

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i just wanted to say i found a great program for tracking purposes its called hippojaw, http://www.hippojaw.com , im currently using it and it does alot.

I didn’t tracked the statistic before reading this article.I really appericiate your ideas & i am totally with it.It helped to boost up my business.

We have mostly used Google Analytics in order to see how well our sites are doing. I know there have been other tracking tools that I have looked at but Analytics still beat them. I will check out Prosper202, thank you for sharing.

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Awesome analytics….how to make a money from marketing and PPC

Tracking statistics is extremely important. It’s always one of the first things I set up for a website. Google Analytics is my preference for statistics monitoring.

nice analytics becuase in order to earn more income through emarketing one should write god article so tha PPC number will increase and help him in earning more money,…

yes.. exactly. the original article always better than the copied one. good for crawlers too:)

nice article. I am loving emoneymarketing day by day:)

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@Vivek:

Good to see you loving it here! Tell you a secret. I heard our membership is great… And did I mention it’s FREE? =)

Jag

I do use Google Analytics to track my traffics, so far this is the best simplest tools for us to track our
traffics. :)

Thanks for sharing!

Regards,
Lee

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nice analytics done by you..becuase in order to earn more income through e-marketing one should write good article with content so that PPC number will increase and help him in earning more money,…

I normally use google analytic tool to do comparison.Thanks for sharing with us,I shall check that out to see what other functions they provide.

I will try it. Currently I am using Google Analytics and I am satisfied with the achievements.

Thanks you for the tipp!

Best greetz
The Inspector

Good article. You’re right, tracking is exceedingly important if you want to be in the game.

We have mostly used Google Analytics in order to see how well our sites are doing. I know there have been other tracking tools that I have looked at but Analytics still beat them. I will check out Prosper202, thank you for sharing.

I am new in ppc marketing and want to try prosper202 after reading your post.

YOU ARE NOT TRACKING? BUT I M NOW TRACKS YOU!

nice analytics done becuase in order to earn more income through emarketing one should write good article so that PPC number will increase and help you in earning more money,…

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Wow awesome. I don’t think I am a smart marketer.There are still a lot of things for me to improve on. Thanks for sharing!

Wow awesome. I don’t think I am a smart marketer.There are still a lot of things for me to improve on. Thanks for sharing!

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nice analytics done becuase in order to earn more income through emarketing one should write good article so that PPC number will increase and help you in earning more money,…

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Yeah statistics are the most important part of every website. if you want to be on the right track you need to monitor your results. You can’t just make blind changes and expect everyone to be satisfied.

In these times, it has become important to allocate your funds profitably specially in the field of marketing. tracking your results would tell you how far your efforts have succeeded. follow up and evaluation are important anyhow.

Tracking tools are an indispensible component of internet marketing. this tool could be immense help for any marketer, must download. thanks.

If your decisions are based on anything else than stats you’re bound to fail. Statistics show the bigger picture and let you know what your readers are interested in.

I’m still on the look out for a web tracking tool, I’ll give this one a try!

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You’re right friend if you will not use tracking technique you can’t not get desired result in market especially in internet marketing.

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I agree. Tracking statistics is crutial if you want to succeed.
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Nice post Jag
Its true that to get success online to need to track your visitors behavior in your site.Anyway my favorite tracking tool is Google analytic

Thanks

Conceded that to be successful on internet marketing it is mandatory to monitor the traffic. I also use google analytic for the same.

I use Google Analytics. It’s a powerful tool. The deeper you dig in this tool, the more useful stats you find.

I’ll give this tool a try though. Analytics has flaws at some levels.

Google analytic is my favorite tracking tool. The deeper we dig it, we get better stats.

Good article. You’re right that it’s vital to do your tracking in this day and age. Prosper202 sounds really interesting, and I’m glad it’s free.

When I first started using Google’s PPC services I wasn’t tracking and I was thinking that I would be making tons of money and ran up a huge bill! Tracking is extremely important great article!
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Justin