Exploring the Metrics of Email Marketing
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Note: Folks…say hello to David Lindop from Setfire Media. He’s here with E-MoneyMarketing’s first ever guest post. Glad to have his input. And hope you guys enjoy his article on email marketing - Jag
Email marketing gets a bad rep these days.
What has the potential to be a powerful customer retention and sales tool has been used and abused to the extent where it has to justify itself as legitimate communication the second a customer opens their inbox: guilty until proven innocent.
Learning how to better understand your email marketing campaign is the first step to making it work harder; delivering more positive reception, more sales, and of course, more revenue. There’s a slew of email marketing metrics and it’s vital you are confident in cutting through to the metrics that matter most, and how to use them to improve your email campaign performance.
Delivery Rate
There are many people out there that says Search Engine Optimization (SEO) is a waste of time. The moment Google feels like bitch slapping you out of their face - your site is gone!