How To Screw Up Your Sales Pitch

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You know sales is all about persuasion. It's a lot about getting your prospects to see your point of view.

And getting him to feel the value of your product such that it is worthwhile for him to invest in it.

 

Obviously, if you are going to sell to him, you gotta talk to him. And often, that's when shit happens.

That's when the pitch often gets screwed up. This can happen even if you know your stuff....even if your product is excellent...even if your offer is compelling.

You must be wondering what could possibly go wrong? That will...if you....

 

TALK TOO MUCH!

 

Yes! That's what a lot of salesmen tend to do. They get too engrossed in selling that they shove every single details down the poor throat of the suffocating prospects.

They will just go on...and on...and on...

Take a moment to pause here. And think.

When you sell, you are selling for whose reasons?

Your reasons? Or your prospect's reasons?

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How To Improve Your Email Open Rate and Click Through Rate By 7.8% and 8.4% Respectively

I've been fiddling around with email optimization in the past week.

Thinking to myself...how can I improve my open and click-through rate to my list?

Yes I'm always thinking of improving these email metrics.

 

Because any small increase in conversion can mean a significant increase in profitability.

This is especially true if you use email marketing as a sales channel.

Anyway...I thought I do a split test. Or more specifically split broadcast in this case.

I will spare you all the details and dive straight into the methods I used to improve my open and click through rates (the results you see in my post title is based on just 2 tests).

 

Improving Open Rate:

Personalize your email subject headline with your subscriber's name. That's it.

I found that a name-personalized email headline generally outperforms one that doesn't.

You will need a good email marketing solution for this. I'm using Aweber and it performs brilliantly for me.

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