Ultimate Content Syndication Strategy

What you are about to read is way better than bum marketing & it also beats the crap out of niche marketing on crack. Best of all, it is simple and it cost almost nothing to get started.

You see, I am here as a guest blogger and I have to deliver, if not, I may be out of here in no time.

I am usually known for my pay per click & conversion strategies, however, right now, I am about to share with you a simple strategy that will bring you organic traffic, leads & sales.

Yes, it is nothing new, just that the approach & the mindset behind this strategy is very fresh.

My interesting discovery….. when I ran my placement reports for my Google AdWords content network ads, guess what?

The ads on EzineArticles get the highest click through rates compared to all other sites! Which is why I decided to do article marketing on top of my usual pay per click traffic!

• Bum Article Marketing On Crack

Getting to Grips with Google Part III – OnPage SEO

In the previous installment we looked at finding the best keywords for us to target with our website. Now that we have our list compiled we need to start working on our page, with the goal of helping Google really understand the contents of the page.

Once Google understands completely what your pages are about, it can then start coupling this with your backlinks to decide where to put you in the SERPs (Search Engine Results Pages).

So how do we do this? When search engines were in their infancy, SE’s tried to understand the contents of pages by calculating things such as keyword density.

Techniques such as keyword stuffing could then be used to fill the page with the desired keywords and thereby raising the density for that term, and in turn ranking better for it.

Nowadays SEs, and in particular Google, are a lot smarter. They no longer look at your keyword density, and instead use other markers to understand a page.

These markers are semantic markers already built into HTML. HTML was originally conceived with the idea that the way a page was constructed would format the information, tag it, in a way that made it understandable.

AdWords Marketing – Words That Add Urgency to Your PPC Ads

Google AdWords is not cheap, however, if you can get more clicks & a higher click through rate, your cost per click will drop. 1 of the most powerful ways to get more clicks in a shorter time is simply to add urgency to your pay per click ads.

Quantity Limit

If you are selling products, you can limit the quantity, these are the words which you can use…

• limited availability
• limited quantity
• selling out fast
• only 7 available
• only 7 left
• less than 13 left
• get 1 of the last 17
• supplies are running out
• while supplies last
• while you still can
• the next 7 orders will get
• almost gone

When using numbers, you want to make sure you use some odd numbers (such as 7, 9, 13, 17, 23, 27 & more) so that it is easier for people to believe what you say.

Time Limit

For almost anything that you are selling, you can give a time limit, these are the words which you can use…..

Don’t Sell The Steak. Sell The Sizzle.

This is a great quote from the great copywriter, Elmer Wheeler.

Basically, as humans, we are all emotional creatures. A lot of what we do are driven by emotions. And you will include buying decision in that.

Emotions are what we made us buy. And then we use logic to justify the purchase.

Therefore, if you can appeal successful to your prospect’s emotions…and press his hot buttons repeatedly…you are going to get his business.

So what can spark off his emotions, you may ask?

The short answer is put your focus on “benefits”.

Elmer Wheeler, calls this selling the “sizzle”.

“WHAT WE MEAN by the “sizzle” is the BIGGEST selling point in your proposition – the MAIN reasons why your prospects will want to buy. The sizzling of the steak starts the sale more than the cow ever did, though the cow is, of course, very necessary!

Hidden in everything you sell, whether a tangible or an intangible, are “sizzles.” Find them and use them to start the sale. Then, after desire has been established in the prospect’s thinking, you can bring in the necessary technical points.

Getting to Grips with Google – Part II – Keyword Analysis

Choosing the right keywords and key phrases is one of the most important steps of any SEO and website promotion strategy.

It’s all well and good ranking number 1 for phrases such as “new and used vintage wine racks” but if no one is searching for that term, then your efforts will be fruitless.

By doing a keyword analysis, we can look at what keywords & keyphrases are being searched for the most, and also then we can check to see what the competition is like for those terms, and if we think we can stand a chance for ranking well for them.

First off, let’s suppose your online business is one that sells rattan garden furniture. Obviously we’ll be optimizing for the term “rattan furniture,” but should this be our only target? Let’s have a look.

Head on over to the Google Keyword Tool and let’s type “rattan furniture” into the box. Give it a few seconds and a long list of search terms will appear in order of relevance.

How To Create Marketing Leverage From A Single Piece of Article

Can you write an article on your product or service?

No? Alright. Open up your Word document and write one right now. Do your keyword research, and write an article optimized to 1-3 of the keywords that relevant to your business.

It should take you half an hour – max.

Once you got your article, here’s how to create multiple marketing leverage… Follow me closely on this.

With your single article,…

1. Spin multiple variations of your article with an article spinning tool. Power Article Rewriter is the best tool out there for article spinning.

2. Submit the first article to EzineArticles (the King of article directories). And wait for it to be approved and published.

3. Get the published article URL (in EzineArticles) and have them included in the other variations of your original article. Be sure to also include a link back to your website.

4. In this way, you get backlinks back your initial EzineArticle article (EzineArticle offers the best SEO “juice” as compared to other article directories, ensuring you can rank well for your keyword) as well as your website.