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The Emotional Investor Part 2

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Image Credit: BBC.com

I wrote the first part somewhere at the start of February, and wanted to post the follow up a few days later, but somehow this matter slipped my mind. It didn’t help I got so much other stuffs occupying my thoughts and time.

Never mind, better late than never though!

Back to the topic, psychology is a vital and very important aspect of investing. Overlook it, and be prepared to under-perform. The average investors out there are driven predominantly by greed and fear. Price fluctuations are all heavily influenced by emotional investors, as they make up the bulk of the market crowd. Yes even institutional investors are prone to making emotional and irrational market moves.

Some examples of irrational and emotional behavior of investors:

1. Investors hesitate to purchase a stock when it is an obvious bargain, but instinctively chase popular stocks to very high and overpriced valuations. They either probably think that it is too good to be true or it is just too ‘unwanted’ to their liking. The hot stock seem a ’sexier’ choice.



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How to cloak your affiliate links to increase your click conversion

As an affiliate marketer, I have to promote merchants and their services. One of the most effective and common form of promotion is through a simple text link (nowadays people will argue that video ads are better though) which will bring the readers to their respective sites.

The far majority of people will not like to click on a link that looks like this - http://xxx.com/snfnfERRER%^^&&$#@1@#$.

It looks way too ugly (some say shitty!) and seems like it is going to stretch all the way to the moon! You absolutely do not want a link to be looking like that. What we want is a nice functional link that will get the click.

Before I go on, let me address one issue first, which is that on ethics.

There are some who feel that cloaking is unethical, on the lack of transparency ground. To be very honest, I feel otherwise.

Marketing is all about optimizing your settings to achieve the maximum possible conversion. There is no obvious malicious intent to cheat or lie here when we cloak. The person that clicks the link will always be sent to the same destination, be it cloaked or not.



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