The Importance of Graphics To Direct Response Marketing

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Direct response marketing is about inciting you to take an action. It can be getting you to purchase a product or downloading a voucher or signing up on a form.

The key thing is to make you take action – not tomorrow, not the day after – NOW!

So that will depend a lot on sales copy.

Your sales copy will be crucial in increasing the desire of your prospect to want him to make that click to the purchase page or to sign up.

The benefits must be made clear to create an emotional response in your prospect mind. And the tried and tested principle of scarcity is always useful to get the prospect to make an immediate response.

I shall not go into full details of copywriting as I can’t obviously cover copywriting in 1 post. If you want, you can read more of copywriting here.

What I want to bring to your attention today is also about sales graphics and how it can compliment your sales copy to dramatically boost your conversion rate.

If you are selling on the Internet, here are some important questions for you:

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Niche Marketing – On Crack – Revisited!

A year back before I start selling my own products, and having my own offline consultancy business, I was quite into affiliate marketing.

That’s right – selling other people’s product.

Now, while I don’t really recommend selling other people’s product as your sore revenue channel, it great for beginners starting out, when they have don’t have their own products yet.

And for me – one of the best ways – not to mention, cheapest and effective way of doing affiliate marketing is implementing the "niche marketing on crack" strategy.

Andrew Hansen was the creator of this strategy. The whole premise of this is to target niche markets and long tail keywords to promote your selected product.

The key was to build a website with a domain name that includes your product keywords.

So for example, you want to promote "Apple Ipod", you can register a domain name "AppleIpodReview.com".

This is to ensure, when people end up on your site, they are really targeted and qualified. Meaning they are much more likely to buy.

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Targeting the RIGHT Keywords for Your SEO Campaign

Hey folks, I read on the feedbacks that you guys wanna have more articles on search engine optimization.

While I do have some decent knowledge of SEO, that’s not really my core marketing interest.

 

 

But nevertheless, I got you a very very good article on SEO from EarlyToRise.com.

I’m sure you will enjoy it. So read on!

By Edwin Huertas

Keywords are the most basic components of search engine optimization (SEO). Once you know how to use them, you can drive your site to the top of the search engines… get more targeted traffic to your website… more sign-ups… and, eventually, make more sales.

Keywords describe your content – what your website is about. They should be embedded in each and every one of your Web pages to allow search engines tofind your site. For example, ETR’s website keywords might include business tips, business advice, home business, and so on.

Now picking keywords to help optimize your site involves a little more than just thumping out a list. You have to do a little research. But it’s not very time-consuming. And it can have huge returns.

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Long Sales Copy Don’t Work? Think Again.

You know, I have been before in quite a fair number of marketing discussions whereby the opposite party will frequently say, "Why bother writing a long sales copy?"

"Nobody will read it."

"It doesn’t work."

"Nobody is going to wade through the pages of words"

Is it really so?

Will interested buyers not even read it at all?

Here’s the truth – long sales copy has been around because – it works! It as simple as that.

I’m not saying long sales copy out-pull short ones ALL the time. But generally, it does.

Here’s a simple example to illustrate my point.

Nothing beats face to face selling where you can see the person, talk to him and address his concerns up front right? There is an inter personal connection you can forge more easily.

Now say you are going to sell a 50 dollar product to a prospect…how long will you take to convince him (assuming that you do)?

10 minutes? 15 minutes? Half an hour?

Okay…let just assume you are a pretty good salesman…and you take ONLY 5 minutes to convince your prospect to buy?

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E-MoneyMarketing Readers: How Can I Help You? What Will You Like To See?

The time is right. The time is the right time for a major website content review for E-MoneyMarketing.

And so I need your help. Yes, you readers.

Let me know what you feel and think.

 

Are they anything you wanna see on E-MoneyMarketing?

Maybe more videos?

Podcast?

A more comprehensive membership for members?

Forum?

More articles concerning a particular topic?

More regular postings of article?

I wanna know. Let me know your views.

I want to help you. I want to hear you out. I want to make your guys happy.

But first, I must know your thoughts.

So go ahead. And leave me all your feedbacks in the comments.

I’m all ears.

 

Tags: E-MoneyMarketing, Business, Marketing, Online Marketing

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Maverick Rules To Business

Yanik Silver, a very successful entrepreneur recently came out with his "maverick" program for business owners.

He put forth 34 guiding rules for business management and success.

And I must say it was a great list! It’s sooo good I even had it printed out for my reference.

So here it is in it’s entirety. I’m sure you will take away something from this as I have.

Enjoy!

1. It’s got to be a BIG idea that you, your team and your customers can "get" in seconds.

2. Strive to create 10x — 100x in value for any price you charge. Your rewards are always proportionate to the value you provide.

3. You must charge a premium price so you have a large margin to provide an extraordinary value & experience.

4. Provide a ‘Reason Why’ customers should do business with you and pay you a premium.

5. Get paid before you deliver your product or service. And when possible figure out how to create recurring revenue from transactions.

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