Success Begins With Your Words

This title may sound like some self development words of affirmations or chanting of positive words but it is not. You are about to discover how you can turn your words into a fortune indirectly. (Some of you may be able to do it directly.)

At the same time, you will end up overcoming your fear of writing.

Writing For Traffic

When it comes to getting traffic with Google AdWords and article marketing, it is all about words. Using your words, you can write persuasive PPC ads that get people to click and to visit your website. You also use words to write articles with interesting titles and compelling resource boxes.

Writing For Conversion

With your words, you can turn traffic into profits. Simply by writing in a conversational yet persuasive style in your affiliate presell pages, your sales pages, landing pages and email follow ups, you can get your visitors to make purchases and you will get paid for it.

Writing For Help

Inner Game Of Online Success

First of all, I am proud to announce to you the good news that there are no secrets to building and running a successful business online! There are no magic bullets, no big red buttons you can push to send money into your pocket.

Best of all, what you are about to read will surely help you succeed faster.

Education

If you have been online for at least awhile, I am sure that you have bought books from Amazon, courses from ClickBank and a whole lot of other stuff that is collecting dust on your shelves or collecting digital dust on your computer.

You are in the process of getting yourself educated so that you can have the knowledge of how to build and run a successful business online. This is a good thing, provided you will implementing what you are learn. If not, you need to practice more of what you know!

Action

If you have been to some personal development talks or some network marketing talks, you always hear about stuff like being self-motivated and taking massive action. Then again, what the heck is taking massive action?

5 Steps To Perform Your Market Analysis

To perform your market analysis, you need lots of information including information about your competitors, product, market environment, pricing, distribution, target market, and more.

I write about many of these topics on my blog, but specialize in market segmentation and gathering target market information. So I want to share with you how to do a free target market analysis that takes only minutes.

Step 1: You Need Demographics To Perform Your Market Analysis

First you must identify the best potential customers for what you sell. Then you need to know five major demographics for your target market:

1. Age provides generation and life stage characteristics.

2. Gender provides marketing appeals that differ between men and women.

3. Education provides social class and lifestyle characteristics.

4. Occupation is the best predictor of social class.

5. National origin, or race, provides characteristics that differ by culture.

Now this information is sometimes difficult to locate, particularly if your business is Internet based. But I recently discovered a site that provides age and gender demographics by keywords. You’ll be surprised at how many marketing characteristics you can learn from just these two demographics.

Small Change Big Impact Part 2

In the previous post (part 1), we talk about using the principle of consistency technique that helped a restaurant reduce their cancellation of table reservations by 30%.

This was achieved just by adding 2 “small words” to the call script used by the phone receptionist.

Today, we are going to explore another “Small Change Big Impact” scenario.

I got this from a newsletter issue from John Forde’s Copywriting Roundtable. I thought it’s pretty relevant to today’s theme.

And I think you will like this. It goes like this:

In Italy, and for many countries for that matter (including Singapore where I am based), you get penalized with points if you commit a traffic offence.

Once you accumulated points to a certain level, your driving license get suspended.

Now Italy is well well-known for bad driving on the road. And while this measure probably work to a certain degree, the authorities decided to do a small tweak to the system.

They Flipped It Around!

That means you start of with points on your record. With every violation, you get points taken off. If you hit zero, you are IN LUCK! Say goodbye to your license!

Why Knowing And Segmenting Your Market Is Important

I’ll cut to the chase.

Here’s why knowing your market is important:

• When you understand their fears, frustrations, wants and aspirations, you can offer them a well-suited solution to their problems or needs.
• When you give them what they want, the chances of them turning into your customers become much higher
• Because your have your intimate knowledge of them, you are in a better position to over-deliver value to them.
• With this, they will love you for it. And it will increase your customer loyalty towards you.

And why segmenting your market is crucial too:

• Customers respond better to specific offers
• Customers are happy because they get offers specific to their wants/needs.
• Again, when they are happy, they will stay longer with you.
• You make more profit!

These are a no-brainer right?

Now recently, I had the pleasure of communicating with Linda Morton via email. She is a Professor Emeritus from The University of Oklahoma.

And she is the author of Strategic Market Segmentation.

In her blog, you get the finer points of market segmentation strategies and how to discover what gets your customers ticking.

Small Change Big Impact Part 1

Do you know that you can have significant increase in revenue just by making seemingly “small changes” to your business?

Most people tend to think that if you want big results…you need big change! You need to spend big money! But that’s not entirely true!

If you know how to make the RIGHT change, you can still achieve great results even if it may just be a small tweak.

Let me tell you a story illustrating this concept.

I read about this story in one of Robert Cialdini’s presentation about how to be more persuasive.

Robert Cialdini is a world-renowned authority in the study of influence. He is also the best-selling author of “The Psychology of Influence”.

And it goes like this.

There is a restaurant that takes advanced booking by phone. But there was a problem. There were many customers calling in to cancel at the last minute.

The thing is that the receptionist was trained to say “Thank you for calling our restaurant. Please call if you want to cancel your reservation” to all the customers making their booking.