Persuasion – Mind Motivators – Part 1

When it comes to selling, you have to understand that people buy largely on emotion. Not logic.

For them to part with their hard-earned money, you have to first discover their innate wants and desires. We call these “mind motivators”. Once you get their sweet spot, keep pressing these emotional hot buttons.

As you slowly begin to understand what gets the buyer’s pulse racing, you can easily incorporate them in your sales presentation and sales copy.

Use it in your sales copy for PPC ad…landing page copy…banner…whatever!

Here are a few mind motivators for starters:

• Buyers want to avoid pain
• Buyers want to gain pleasure
• Buyers want to save time
• Buyers want to have an easier life
• Buyers want to feel safe and secure
• Buyers want to have a peace of mind
• Buyers love to receive compliments
• Buyers like to invest in future
• Buyers also love short term, instant gratification
• Buyers like experience happiness
• Buyers are fearful of being disadvantaged
• Buyers love to dream the dream

Quit Being Perfect.

I see a lot of people holding up projects…delaying time…all because they want to be perfect.

But recognize this. There’s no such thing as perfect.

It’s always WIP. Work. In. Progress.

It’s a never-ending road when it comes to improvement.

What you want to do is just launch. And get it out there.

Get data. Get some results. And tweak from there.

If it works – scale. If not, dump.

Don’t let perfectionism get in the way of progress.

Do up a good chunk. And let rip.

If you keep obsessing about details…about getting everything in place…you will never get done. And time just ticks away. There goes your opportunity.

What do you think? I want to hear it.

To your success,

Jag Foo

P.S 

For more information on personal productivity specially for online marketers, go here:
=> http://www.getmoreproductivenow.com/

Be Unrealistic.

Want to succeed?

Learn to be a little unrealistic.

Learn to take some risk.

Learn to go against the convention.

Learn to tell those who tell you that you can’t do it…to shove it.

Learn to be like Will Smith.

Jag Foo

Choosing a Top-Level Domain: .com, .net, .org, or something else?

Let’s say you’ve come up with a great new website name. It’s catchy and unique and you’re lucky because no one has registered it yet.

The only question now is what top-level domain (TLD) extension should you get? .com? .us? .info? There are a few hundred TLDs to choose from so how do you pick?

It’s always a good practice (if you don’t mind spending $35/year) to purchase the .com, .org, and .net extensions of your domain name – especially if you plan on building a large brand on the internet. Most of the major search engines give a lot of value to these three extensions when it comes to "exact match" searches.

Let’s say you own Example.com but you didn’t bother buying Example.net. Well someone could go and buy Example.net and just park the page or he or she could rank for your brand name or product. An example of someone else buying up a branded name is Twitter.ca. If you type in Twitter.ca you will not go to the Twitter service that you normally use – instead there is landing page.

Personal Productivity for On-line Marketers: Simple And Effective Tip On How To Beat Procrastination With The 5 Minutes Dash

Have you ever put off something you wanted to accomplish?

Perhaps it’s mainly because you felt lazy or just the idea of putting in a substantial shift to clear the workload turns you off.

Whatever your reason may possibly be, I’m certain we all have our moments of procrastination.

You tell yourself, "Okay. I am going to get it completed and over with tomorrow".

But what often happens? The next day, you find another excuse to skip the work. And again, you tell yourself the same thing to justify your laziness – that you’ll get it accomplished by tomorrow.

And thus it drags. The next day becomes yet again the next day and the next…

Make no mistakes about it.

Procrastination can be deadly especially when it concerns essential company activities. Things to do such as forming essential joint ventures, driving visitors, split testing and so on.

You are just denying your self the opportunity to further develop your company.

After all, if money loves speed, you are surely not doing yourself any favor by dragging your feet.

Google Adwords Quality Score – Busting "Bid High and Get High Quality Score" Myth

If you do an Adwords campaign, you will desire to do your utmost to acquire great quality score.

Because, with a excellent quality score, you can reduce your cost per click (CPC). And increase the probability of you obtaining a higher advert rank.

Generally, the quality score is affected by 3 primary factors:

- Click through rate (CTR)

- Relevancy

- Quality of landing page

Between the 3, Click through rate carries the highest weight in the determination of the quality score.

Now, in the quest to obtain high click through rate, there is a mistaken myth that perpetuate amongst a lot of Adwords marketers.

And that’s – should you were to place in a larger bid, you’ll rank higher. And with a increased ad rank, you will tend to get much more clicks and obtain a higher click through rate. As a result of the higher click through rate, your quality score will also improve.

Sounds right?

Well, actually this is not the case.

The amount your bid is completely independent of the quality score.