Recession? Don’t Join ‘Em. Beat ‘Em.

Welcome on board. Thank you visiting EMoneyMarketing.com for the first time! I hope you will find some value here. Cheers!

I came across some recession-beating tips from Bob Bly – one of the best direct response marketers you can find.

He got them from BusinessWeek.

I thought these tips are pretty
neat and useful. So I’m putting them here for your benefit.

Enjoy!

 

***5 ways to thrive in a recession***

BusinessWeek recently gave these 5
suggestions for navigating
your business through the
current economic storm:

1–Don’t panic. Cycles happen.
Sometimes they happen hard, but
we’ll come back around eventually.

2–Keep marketing. Slowdowns are an
ideal time to snatch up
market share.

3–Stick to your focus.
Don’t water down your message in a
misguided attempt to widen
your market appeal.

4–Don’t go "discount crazy."
If you keep offering "special
deals," eventually the deals are no
longer special… and
customers learn to wait for the
next deal instead of buying
right now.

5–Have a plan. You can’t wish the
crisis away by ignoring it.

Have a fantastic weekend,

And as usual, let me know your thoughts.

All success,

Jag Foo

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4 More Ways to Turbocharge Your Writing

Came across this excellent article on copywriting. And I thought I share this with you. Enjoy!

By Yanik Silver

Sales copy can make or break your marketing campaign. That’s why it’s so important to ensure that it is as strong and persuasive as possible.

The first step, of course, is to get the first draft of the copy down on paper (or computer screen) as quickly as possible. I always tell copywriters not to worry about getting every word right. Just "let it all hang out."

Then, the real work begins: the editing. That’s when you transform your copy from decent to good – or even great. As copywriting expert Clayton Makepeace says, "The more compelling you make each section of your sales letter, the greater your response and average order will be."

In my last article for ETR – "4 Simple Ways to Turbocharge Your Writing" - I said that the best way to do the editing is to focus on one thing at a time. And I walked you through the first four phases of the process.

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Eat The Breakfast of Champions

Will you like to develop some marketing ESP?

ESP as in extra-sensory perception, or otherwise known as sixth-sense.

If you have that power to know what your prospects and your customers are thinking – and use that knowledge to your advantage – will you want it?

I hear you saying yes…

Alright. Let me reveal to you the dark secret.

The secret to knowing what your customer want is to….

Ask Them!

Yes. It’s that easy. Ask them for their feedback!

                           

“Feedback is the breakfast of champions.”

You want to eat that kind of breakfast.

Getting the feedback of people that matters most to you allows you to

- Find out their needs

- Discover their wants

- Uncover their desires

- Locate their problems

- Finding a solution for their problems

- Add value to them

Sometimes people may say….”Nah…many will not give me a feedback!”

Well…if you don’t ask…how will you know?

And if you are in the selling business, this “intelligence” is invaluable.

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How To Lower Your AdWords Cost And Increase Your Campaign Profitability – At The Same Time.

If you are using Google AdWords for your online campaigns, I can bet you my last dollar that one of your biggest concern is how you can maximize your ad dollar.

Am I right?

If that matters to you…read on.

3 simple tips I will show you. Nothing earth-shattering. Some of you may already know this. Pretty simple actually. And I think it will still help you.

Okay, on with the meat…

Tip 1 – Content Network Website Spy

If you are using content network for you ads to appear in, you will notice that some of the websites are giving you better quality traffic.

Meaning their referred traffic gives you better click through rate and better conversion at your site.

Now…take note of these sites. And contact these site owners if you can do a JV with them.

Maybe you can work out a deal whereby you can pay them on a per click basis with a more favorable cost per click rate than you are paying Google.

Or better still, work on a per sale basis, and give them a higher commission (e.g. >65%) than you would for a normal affiliate (assuming you have a product).

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The Best Form Of Advertising…Ever?

There are many forms of advertising out there.

In fact a whole gamut of them. We are talking about common advertising and marketing methods such as direct mailers, print ads, newspaper, magazine ads, directory listings, search engine optimization, banner ads, blog marketing, article marketing…and the list goes on…

Some works well. Some not so well. Some are just a plain waste of time.

And then there are some that works well but takes a long time.

Today’s post is about an advertising method that works VERY well…and gives fast results – provided you know what you are doing.

Some of you may already be familiar with it and using it to great effect. But most of you probably have not yet.

And what is this advertising method?

Google Adwords.

Yep. Google Adwords.

If there is one marketing methods I’ve regret not using earlier, it is adwords.

Boy..how many sales have I missed out on? I wonder sometimes…

And that’s the reason why I’ve not touch on Adwords previously. Cos’ I’ve not utilized it before. But it’s all going to change now.

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Taking Stock Of Your Life And Business

If you are busy individual or a business owner, I want to ask you a very important question.

Are you currently being very engrossed in your work?

Such that all you can think of is your work….work…AND MORE WORK???

To such an extend that you are totally oblivious to what is happening around you?

If that is so…I want you to take a step back. Not later, not tomorrow…NOW!

That’s right. Take a step back. And give yourself a break.

It’s so easy for a lot of us to get sucked in to your work…and you forget the BIG PICTURE!

When you are heavily into your work, you are often more likely to come under more stress and take a very myopic view of the current situation.

Because your mind is so fixated on it.

Now…taking a step back allows you to:

- Regroup

- Recharge

- Refocus.

One of the best ways I found to help me on this, is to go out for a jog or meditate. It really helps to clear my mind. And I can think about how can I go about my task in a better way…in a faster way…or in a cheaper way.

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