Emails Can Kill Your Business…
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Before you go "what the heck is this guy talking about", let me explain…
Now, I’m not about to suggest that you proclaim to the world that email sucks…
Nope, nothing of that sort.
What I want to talk about is not on whether email is effective as a marketing/business tool (it is!), but the way email is being used!
How is it so? Emails are great for presenting a pitch, passing complements as well as touching on positive messages. That’s fine.
It’s different when you send emails to someone to communicate doubts and debate/argue. It’s bad. Very bad…
Before I move further, I want to touch a bit on the subject of human psychology first.
In an offline sales pitch, you like to excite the senses of both sight and sound of your prospect.
That’s why you speak when you pitch. And you also show them documents, powerpoint presentation, video and so on when you want to strengthen your case.
When you speak…it appeals to their emotion…and when they can see…it appeals to their logic.
In today’s marketing world, it is more important than ever to reach out effectively to your customer.