Quotable Quotes Series #3

Here’s today quick quotable quote…  

“Advertising Is What You Do When You Can’t Be There In Person”   

Take Home Message:

I got this from Drayton Bird’s newsletter.

And this quote came from Fairfax Cone, one of the founders of Foote, Cone & Belding (a leading advertising agency).

As advertising is salesmanship multiplied, you have to show and demonstrate like you would in person.

And as Drayton Bird will say, “If any of your marketing material just talks about what you do but doesn’t show it, look at it again.”

Jag Foo

Quotable Quotes Series #2

Here’s today quick quotable quote…  

“Applied Knowledge Is Power”   

Take Home Message:

You often hear “Knowledge is power”.

Not true.

If it’s not applied, it’s not power. It’s just latent information stored in your brain. You get no results. Because there’s no application of what you know. And that’s as good as not knowing at all.

If you know…and don’t do…then it’s not power.

If you apply your knowledge, then you will reach the potential you are capable of.

Jag Foo

Quotable Quotes Series

One thing you might not know about me is that I’m a voracious reader and also a seeker of knowledge (hey I take action too…not just read!).

Along the way, I’ve came across countless valuable quotes…little nuggets of wisdoms that have made significant impact on me.

So today while looking through some quotes I’ve compiled…an idea hit upon me. Why not have a “quotable quotes” series here?

It’s fast for me to write. And fast for you to read. Win-win!

In the process…I hope to add value to you as well as provide something for you to ponder on.

Well…I’m anxious to get the party started…so here it is…the inaugural “quotable quote”…

“You Don’t Have Time To Do Everything…But You Have Time To Do The Most Valuable Things”

Take Home Message:

Let’s face it.

Time is a finite resource. We only have 24 hours a day. That’s it. Nothing more.

What we do…and NOT do…in that 24 hours will determine the results we achieve.

As you will know by now…work is never ending. There’s always something to do everyday. Always!

FINALLY! Social Media in Plain English

Editor Note: I’m proud to have Zeke on as a special guest blogger for us. He is an authority on social media and is a reputable marketing consultant based in the US. I’m sure you will enjoy this article. So Zeke…please take it away…

With so much information about social media, trying to understand it all can be overwhelming.

The goal of this article is to simplify social media marketing and show you how all the different elements in the social media world interact to help you get traffic for your website, exposure for your brand, and sales for your company.

1. Content
When trying to decide what kind of content you should make, my advice is simple:

1. Use common sense to determine which types of content just won’t work for your business model.

2. Try everything else.

3. Measure the results.

4. Keep doing what works and get rid of what doesn’t.

These are the most common types of content you can create:

Just Do It!

There’s a saying…

If you love what you do…then you don’t have to work for life.

Quite true isn’t it?

Because everyday, work will be a joy to undertake. You put yourself in a position to excel.

Shouldn’t that be the right attitude to take towards life and work?

You know…I love business.

But more specifically…I love the sales and marketing side of business (hate the tedious time consuming administrative tasks though).

Everyday I wake up, I feel so privileged and happy to be doing what I’m doing.

This is what I love. And I can serve others and add value all round while at it. What a win-win.

Of course, I’ve to admit…work isn’t always a bed of roses. If you want that…go to the garden.

The truth is – if you want to reach success – you got to quit thinking so much…and just start doing it.

A wise man once said, "Everything in life worth doing is worth doing wrong – until you learn to do it right!"

Selling Secrets of Ad Agencies

What if you can learn the secrets of the top ad agencies to create blockbuster ads that pull response like crazy?

If you know their techniques…you can absolutely replicate them and create the same sales success for yourself.

Imagine if you knew the following facts:

FACT! 60% of people read only headlines. Your headline MUST stop them or your advertising will likely fail.

FACT! Captions under photos get 200% greater readership than non-headline copy.

FACT! Ads with sale prices draw 20% more attention and increase depth of readership.

FACT! Half-page ads pull about 70% of full-page ads… quarter-page ads pull about 50% of full-page ads.

FACT! At 12 points and larger, Ariel is the easiest to read font. Under 12 point, use Verdana.

FACT! 4-color ads are up to 45% more effective than black and white.
Could you use these insider secrets to your advantage?
You bet you can!

And you can them more from a phenomenal book by Eric Drew Whitmen’s Cashvertising.

Here’s the link:
http://www.cashvertising.com/

If you do anything related to advertising – online or off – this will be your secret weapon. Just think about it.