Getting to Grips with Google

Editor: First off, sorry for the absence. Been real busy. But have not forgotten you readers.

Anyway… Guys, meet Ed Gray. Our new guest blogger. I’m very glad to have him onboard. And I present to you his first article in a article series on SEO. Ed…take it away. Enjoy the article folks.

Search Engine Optimization (SEO) has long been a buzzword in the internet marketing industry. And in spite of that attention, it’s an often misunderstood practice.

Trawl the web for SEO techniques and you’ll be bamboozled by a myriad of conflicting opinions and contradictory advice.

In this series, I’m going to ignore all the waffle and give you a guide on how you can increase your traffic with some practical tips on how to get search results from Google.

I won’t even bother claiming to get you to the top position. Such claims are always nonsense and should be regarded with heavy skepticism.

The aim of this guide is to simply set you off in the right direction, increase your traffic and ultimately increase your revenues. Over the coming weeks we will be going through the following steps:

To Focus On Branding Or Not?

Branding. Do they matter? Is it important to focus on them?

If your answer is yes, let me ask you a simple question.

How do you measure branding? How can you measure how much your “brand” has increased as a result of your marketing campaigns?

The answer is that there isn’t a exact way to measure. Branding is intangible. It’s hard to quantify.

And for that reason, I prefer the direct response marketing approach. Because ultimately, a success business is judged upon sales and profit.

I much prefer going into campaigns that let me track my ROI. So I know what to improve to get better results. As well as what to discard. Now, I’m sure this topic will no doubt be a controversial one.

Thurs I’ll leave you with John Forde’s views on this particular subject. It’s a very good read.

Do "Brands" Really Matter?

By John Forde

Ad agency guys love brands. They love brand-driven advertising too.
On the website for Ogilvy & Mather, the agency founded by legendary ad man David Ogilvy, I once saw the phrase "We’re all about brands."

Guest Blogger Wanted…

Think you can write well on the following subject:

• Online Marketing…
• Traffic Generation…
• Testing, Tracking and Optimization…
• Copywriting…
• Pay Per Click…
• Persuasion/Negotiation…
• Productivity…

…then I want you.

I want your articles to be read by the readers of E-MoneyMarketing.

But what’s in it for you? Good question.

EMoneyMarketing.com is an established marketing blog that has been around since Jan 2007. Every month, this blog is visited by more than a thousand readers. This blog is also listed in Ad Age Power 150 Blogs..

You get an audience of readers interested in your expertise. You get a link back and profile from this blog. You will get the exposure you want.

And besides that, you also get the adulation and gratitude from the visitors here who just want a good valuable read.

Think you got the goods? Contact me here…

All success,

Jag Foo

[tags]EMoneyMarketing, Guest Blogger[/tags]

The Need For “Proof”

Whether you are doing online or offline sales, the main question your prospects will ask is why should they trust you?

Why should they engage your service? Or buy your product?

The biggest obstacle to getting the sale is displaying adequate proof.

Proof that you are able to do what you say you can do.

Proof that it is safe to do business with you. Proof that there will little to no risk.

I’ve lost sales before. I’ve made unconvincing presentation too. Because I failed to show enough proof. So don’t repeat the same mistakes I made.

Here are a few good ways to ramp up your “proofs”:

• Display successful case studies – how, who what, when, why – explain in specific terms how your service/product has helped…
• Testimonials – better to let a 3rd party brag for you…
• Show videos/images/pictures (optical proof) of results/products – People are visual creature. They tend to believe more when they see…
• Show relevant certifications – I’m talking about security certifications… educational certifications…industry accredited certifications and so on…

Best Commercial – Ever!

This got to be one of the best commercials – ever!

It’s got all ingredients. I swear!

It sucks you in. It keeps you attention. And it get’s an emotional reaction out of you. All critical responses that any adverts will aim to get out of their audience.

If this ad doesn’t get you, nothing will!

P.S Mastercard’s tagline is just priceless. Who’s their copywriter?

Freaking brilliant!

WinAutomation – Why Automate? The Inside Scope Revealed…

Automation is about leverage. It’s about maximizing your resources… achieving more in lesser time – at a higher operational quality.

Watch this video on how automation can help your business save time, effort and cost…

More about WinAutomation’s features:

When you are done, head on down to http://www.WinAutomation.com to get your free download.

You will be amazed how much time you will save just by automating some of the most mundane tasks you are doing daily. Don’t take it from me. Try it for yourself and you will know what I mean.

All success,

Jag Foo

[tags]winautomation, windows automation, windows process automation, business process automation, macro recorder[/tags]