A Simple Trick To Persuade Someone Who Doesn’t Want To Be Persuaded
Persuasion is an integral part of salesmanship. Because if you want to get your prospects to buy your product or get your service – you want to persuade him that it is only in their interest to do so.
And obviously persuasion is a huge topic with a wide array of strategies you can use. So today I’m going to touch on just one.
A simple trick actually. As always. And also very sneaky. =)
So what exactly is the trick I’m talking about?
Let me first tell you a story…
I was away in Vietnam with my girl friend a while back, in part to holiday and in part to find business partners.
As foreigners, we stand out from the rest of the crowd. Even when we are Asians like them, the Vietnamese sure knows a foreigner when they see one.
And that makes us prime targets for street sellers!
One day, while me and my girlfriend were walking along a crowed Hanoi Street, 2 ladies immediately appeared in front of us out of nowhere.
One of them quickly removed her Vietnamese hat (You know the one that looks like a farmer hat as above?) and placed it on my girlfriend’s head. And she then placed the baskets she was carrying on my girlfriend’s shoulder.
I must admit it was quite a sight with my girlfriend wearing the hat and with the baskets on her shoulder.
And you know what happened next? She took the camera I was carrying on my hands and offered to take a photo of us.
Okay…we obliged. They took for us.
When that was done, they gave us an ‘act cute’ look and asked us to buy their pineapples.
And guess what…we did. Or should I say – my girlfriend did.
They actually wanted me to wear the hat too. But I immediately back off. I already knew what they were up to right from the start!
So what can we learn from this? How did they manage to persuade us to buy when we weren’t even looking to buy anything – let alone pinepples?
2 things.
- Reciprocity
They make us feel indebted to them by helping us to take our photos. If you think back carefully, we wouldn’t be taking the photo if my girlfriend wasn’t such a funny sight with the hat and baskets of fruits.
The ladies orchestrated this scenario. And we fell into it.
- Targeting the right person
They knew I was a harder nut to crack. So they targeted my girlfriend, knowing full well that she would give in much more easily than I would (I won’t in fact!).
I have actually seen this trick done a few times to other unsuspecting foreigners. And it’s always the women they target.
Very smart fellows. I have to admit the whole set up was ingenious. So full credit to them. They deserve our business.
Now…do you think you can create a similar scenario where you induce the act of reciprocity from your prospect?
Tell me what you think. I wanna hear them.
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[tags]E-MoneyMarketing, business, persuasion, principle of reciprocity[/tags]


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