Simple 4 Step Workflow to Online Marketing Success

You know sometimes, in the world of online marketing, where information overload reigns, people like to make out the whole process to be A LOT MORE complicated as it should be…

So much so that many marketers, especially newbies, are immobilized by the sheer volume of information that is shoved forcefully into their already pitiful brain. Choke filled with information that they can’t absorb.

Then what happens?

Because of this “analysis paralysis”, they don’t take action. They don’t implement. All they care is finding out more information to feed their “need-to-know-more” desire.

But the “knowledge” they have gained amounts to nothing. When there is no execution.

Worse yet – instead of clarity – sometimes it leads to more confusion. And more clutter.

You find that familiar?

So today – I’m going to break down the process of marketing into simplified terms. However make no mistakes about it.

When I say “simple”, it doesn’t mean online marketing is simple. And it easy to get rich quick (which I think full of B.S!).

Far from it. Plenty of smart…AND…hard work are required. Especially at the start.

So if anyone tells you it is easy and you hardly need to lift a finger – do him and yourself a favor…give him a smack to wake him up!

Alright. Enough of the talk. Without further ado, let me present to you my…

4 Step Marketing Workflow

So you may look at the chart and think what the heck does this mean?

Let me explain…

First off, move your attention to the right side of the chart.

Selling online can be equated to the following formula:

Sales = Traffic x Conversions.

If you have 100 visitors, and 1% conversion, you have 1 sales.

If you have 100 visitors, and 10% conversion, you have 10 sales.

If you have 200 visitors and 10% conversion, you got 20 sales.

If you have 200 visitors and 20% conversion, you have 40 sales!

Make sense?

I’ve explained this concept before in my one of my previous entries, so you may already be familiar with it.

If not, this example should make it crystal clear.

Now from this example, it’s pretty easy to see one thing.

To increase your sales, you either increase your traffic…or your conversion…or both!

So do both!

Let’s now move on to the left side of the chart, as we go drill down deeper.

I will explain this left portion in 4 parts:

1. Targeted Traffic

Not every traffic is created equal.

Traffic from different sources will give you different results.

What you want to be looking for is quality traffic. Targeted traffic. Prospects that are looking to buy. Prospects that are relevant to your offer.

There are many sources of traffic you could use. Like articles, videos, social networks, social bookmarking and so on…

For me…I always prefer traffic that can come in fast…that are targeted…and I can have full control over.

You usually have to pay for such traffic.

When it comes to that…no paid traffic comes better than those from Google Adwords.

With Google Adwords, you have control…power…flexibility. It’s accountable…trackable…and measurable. I love Google Adwords.

2. Copywriting

Let me saying 1 thing…

Targeted Traffic Is Not Everything!

Why?

Because the traffic won’t convert if your sales page sucks!

That’s why I tell my clients. I help them to bring targeted traffic to their web page with Google Adwords.

But if the sales page is poorly crafted…doesn’t bring out the benefits well…doesn’t adequately trigger the buying emotion of the prospects…then you will just be throwing money down the drain.

So you need a good sales copy. You want higher conversions? Then constantly seek to improve your sales copy.

And it doesn’t end there.

3. Email Marketing

You want to be capturing leads. Most people won’t buy. If you got a 5% conversion…you are doing EXTREMELY well.

What about the rest of the 95% traffic that don’t buy? Are you going to let them go? Without even knowing who they are?

They may not buy now…but does that mean they won’t buy in future?

Capturing your prospects details and following up with them is absolutely crucial to your business.

Email marketing is the best way to build up your list. The list is your most valuable business asset.

As the proverbial saying goes – “The money is in the goddammmmm LIST!”

Very true. Indeed.

4. Testing, Tracking & Optimization

Jay Abraham, the marketing grand-daddy of grand-daddies, wisely says, “The only risk you can take is an inexpensive test”.

Test what you may ask?

All your sales variables!

You can be testing…

• Traffic sources
• Headlines (sales copy)
• Offer (sales copy)
• Benefits (sales copy)
• Guarantee (sales copy)
• Postscript (sales copy)
• Bonuses (sales copy)
• Keywords (Google Adwords)
• Ad Copy (Google Adwords)
• Site placement (Google Adwords)…

Tons of things you can test!

We test because we do not know for sure what works until we validate it.

And only with testing, can you know what is working well. And that allows you to work on that winning (control) element to give you better results.

Optimization helps put more money into your account.

When you know what doesn’t works for you…you take it out.

That saves you money. You don’t waste money on ads that don’t work.

Testing is crucial. And you need to be tracking the results.

When you get the results, you start optimizing based on it.

It’s the constant pursuit of perfection.

While you will NEVER be perfect…you can still strive to reach perfection. It’s the process of constant improvement that will take your business to a higher level.

Alright. I hope these make sense to you. Concentrate on these areas and you will do well. Guaranteed!

As usual, let me know your thoughts.

All success,

Jag Foo

[tags]E-MoneyMarketing, Targeted traffic, copywriting, testing, tracking and optimization, email marketing, Google Adwords, marketing workflow, marketing process[/tags]

For more tips on digital marketing, copywriting and productivity,

join now to get our special member-only info package + newsletter...

Name:
Email:

 

Privacy Notice: We will NOT rent, sell or exchange your

email and contact number to any third party.

It’s such a minefield out there, it’s nice to see someone breaking it down so nicely for us newbies!

Thanks,

Ed

Hey Ed,

Thanks for leaving your name! It’s good to have a name behind those “keywords”.

I’m glad this breakdown has helped you.

Cheers,
Jag

Agreed with the copy writing statement. I still don’t understand why people continue to pay for crap keyword stuffed content. Good copy writing (like this post) encourages linking and increases conversions.

steves last blog post..NextSTAR EP Select RTF RC Airplane Development Kit

Hi,
Its a very nice and very helpful article. You write it in simple words but give a very clear view of internet marketing.Thank you for sharing your thought.

Targeted traffic is the name of the game. You can gain that by PPC, which can also be an expensive lesson.

You can get natural search traffic, which is free, from the search engines, for your targeted keywords, by ranking higher. Make your site powerful, gain quality backlinks, and I do mean QUALITY. High Page Rank, PR, will boost your site tremendously, so that would be something to look into.

Make your site a good site, nice copy, lots of content, but the KEY is TRAFFIC.

A good breakdown, though I would have put the copywriting before the targeted traffic. No point in spending money to send visitors to a site that is badly written – you’ll never get them back for a second look.

Barb

To tell you honestly. The article tips on how to be successful in the field of internet marketing is very interesting. Very clear and easy to understand. Specially for newbies.

jpac

Wonderful post. Very in depth and informative. I especially enjoyed your thoughts regarding conversions and traffic. The problems really put it into perspective.

Smart Boy

Smart Boy Designss last blog post..Ways For Teens To Make Money Online

Good copy writing (like this post) encourages linking and increases conversions.I especially enjoyed your thoughts regarding conversions and traffic

Kelly Mike

I enjoyed reading this post it helps to improve my traffic clicks. Thanks for sharing.

kenith

Online marketing is quite tricky.Email marketing is my favorite part.

Jordans last blog post..Nike Air Jordan V-001

Good and informative tips, all your 4 tips make sense and i like the 3rd tip for marketing purpose. I agree that constant pursuit of perfection is the key to success.

Vincent

Nintendos last blog post..Soaring High in Super Mario Galaxy

These four tips is really good and useful for online marketing success.i agree with it.

Hi Jag

You have really clearly explained what really goes on online marketing stuffs. I think you should make a video and post it youtube for better exposure..

All the best!
Ron

@Ron:
Wanted to do a video for this, but in the end…was too lazy. But you know what? Writing this out took a long time too!

good tips, I want to success in my marketing, thanks so much :-)

This article is really great… i am always interested when it comes on internet marketing :)

Thanks for the great research on post.

Best Regards,
Leif

I’ve been reading a lot of info about marketing to help drive traffic to my page. For weeks, it had been trials and errors, which is called testing here. I find the information here very, very helpful to someone self-studying like me. Thank you for sharing.

Thanks for sharing these priceless tips as they save much time for newcomers who are making their first steps in e-marketing.

Leon

I have a writing and editing services company, and we currently have $4500 of our operating budget. We are planning to do direct mail marketing, advertisements in trade journals, and online marketing (pay-per-click, e-newsletters, etc). How much of my marketing budget should I allocate for online marketing?

A successful internet marketers always starts at the basics. Without doing those basics you can never be a successful. Hardwork is the key to success and SEO is a continuous process, once you started you should not stop even if you’ve reach the top.

Thank you for sharing these very informative tips.

This is a great informative post. I do internet marketing and here there are many kinds of jobs so that everyone can find yourself an interesting job that brings big money.

Thanks for the good information. I had gone through lots of site for the internet marketing but the four steps you mentioned for the online internet marketing will be more useful and sure it will give success.

Christani

Hi Jag;
Excellent article…
I want to success in my traffic – marketing,
thanks
hALE

PPC, Blogs, and Affiliate Marketing. I just need to know is there anyone having any success online? Please help! everything, you need to know to become a successful affiliate marketer.

Adwords – Squeeze Page – Sales Page – Emails

Sounds like you’re describing my sales funnel. This is a nice workflow, simple & it works.

Samuels last blog post..Monetization Strategy

@Samuel:

Good! We are on the same page. But you are a smart guy! Not surprised! =)

@Body Jewellry:

As for budget with regards to marketing, it really depends. You probably want to set aside at least 30% for it. But seeing that you also plan to do direct mail and ad in trade journal, you probably need more.

Jag

email marketing is not working now, almost everybody just remove all unsolicited mails automatically….

Luxs

@Luxs:

Ahhh…so you see. The key word you highlighted is unsolicited.

For effective email marketing, we need to be permission-based. There’s a big difference.

Cheers,
Jag

Internet Marketing is hot topic to concern because its a unique way of making money online and these four steps which you given above very impressive and effective. good to share it.

Charles Darwin

I would like to find a Marketing company that can handle the marketing of my Internet store. I know they have to be out there.Anyone have any names or websites that I can check?

William

Thanks for providing such a graphic scheme! It is much easy to understand the material with the help of this scheme!

Wonderful article, thanks for putting this together! This is obviously one great post. Thanks for the valuable information and insights you have so provided here

Usually I do not post on blogs, but I would like to say that this blog really forced me to do so! Thanks, really nice post.
rinitis´s last blog ..Tualergia.com: nueva tienda online para alérgicos