Up-sell Gone Crazy
Yes. I’ve never seen a case of up-sell gone this crazy. Literally.
We know that if we want to maximize our sales process, we have to up-sell or cross-sell a product.
Most sellers stop at the first or second up-sell. At most the 3rd.
This company does it differently. It implemented a total of 7 up-sells before I finally got to process my initial order. Damn!
If you are thinking who this company is? It’s GoDaddy – the popular domain name registrar.
Here are some screen shots:
The step. Innocent looking enough..

The up-sell begins…

More up-sell…

There are even more down the road. Just that I didn’t bother anymore.
Okay. Actually there really isn’t anything wrong with that. I’m sure that they have made a lot more money this way than just simply stopping at the first initial order.
But I think it is WAY overdone.
Up-sell is essential. They add on to your bottom line and if done tastefully, it can dramatically boost your profits.
But if it gets annoying, you will risk losing your customers. Sometimes even for LIFE!
Speaking of up-sell, Amazon does it well. MacDonalds too.
Do you have any annoying up-sell stories that pisses the hell out of you to share?
Or compelling ones that immediately had you by the hook?
Do share…
[tags]Marketing, online marketing, e-moneymarketing, up-sell, GoDaddy, Amazon[/tags]


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