The Marketing Power That Lies Within ‘You’
You. Yes you!
Do you realize just how important you are?
As my treasured reader, I want to provide content that is of good value to you. Just so that the trouble you took to drop by is worth it.
If you notice something, I mentioned the word “You” a total of 8 times already. That translates to 14.5% word density with the word ‘you’. A significant amount.
If you are feeling incredulous, don’t be. I just want to stress to you the importance of the word…..
“YOU”
Everybody loves talking about themselves. Or for people to talk to them and about them.
It’s always about “You, you, you”, rather than “me, me, me”.
Is there any wrong with this? Nope.
In fact, it is perfectly normal human behavior for people to think about their own self-interest first.
When you keep using the word “you”, you make the opposite party feel good. They feel involved. They feel as if you are talking to them. Very naturally, a connection is forged…
Now, I want you to think deeper. Do you think you can use this to your advantage?
Consider This…
If you are a seller, do you want your buyers to purchase from you?
If you are a copywriter, do you want your readers to relate to you and your ad (and hence make the buy decision…)?
If you are a businessman, do you want your clients and joint venture partners to trust you?
If you are a merchant, do you want your affiliates to refer more sales to you?
If you are looking to get into a relationship, do you want your date to have a good impression of you?
If you are just yourself, do you want people to like you – for who you are?
If All Your Answers Are A Big Resounding YES!….
Then the first step to take is to start by focusing on them. And use the word ‘you’ more often.
Make them feel important, and be willing to put yourself in the shadows. And you will reap the rewards.
That is the reason why some people prefer to listen more than talk, because it shifts the spotlight to the other party.
When you learn to become good listener, people will start to connect better with you.
That is also the reason why psychologists, counselors and negotiators are such good listeners and adept at the ‘You’ concept, because their job calls for it.
Start today by using the word ‘you’ more often TODAY! Use it in your emails, your blog posts, your conversation with others and in whatever communicating activities you can think of.
You will notice the difference.
Let me end off by saying that the word “You” is not always to be used all the time. Especially when you are having a disagreement or quarrel. The word “we” will be more appropriate.
Think about it and let me know what YOU feel about this…
[tags]Online Marketing, E-MoneyMarketing, You[/tags]


19 Comments