The Marketing Power That Lies Within ‘You’

If you're new here, you may want to subscribe to my RSS feed. Do also join our FREE membership where you will find tons of bonus marketing reports, cheatsheet and guides. Yep. 0 charge, 100% value. Join NOW!

You. Yes you!

Do you realize just how important you are?

As my treasured reader, I want to provide content that is of good value to you. Just so that the trouble you took to drop by is worth it.

If you notice something, I mentioned the word “You” a total of 8 times already. That translates to 14.5% word density with the word ‘you’. A significant amount.

If you are feeling incredulous, don’t be. I just want to stress to you the importance of the word…..

“YOU”

Everybody loves talking about themselves. Or for people to talk to them and about them.

It’s always about “You, you, you”, rather than “me, me, me”.

Is there any wrong with this? Nope.

In fact, it is perfectly normal human behavior for people to think about their own self-interest first.

When you keep using the word “you”, you make the opposite party feel good. They feel involved. They feel as if you are talking to them. Very naturally, a connection is forged…

Now, I want you to think deeper. Do you think you can use this to your advantage?

Consider This…

If you are a seller, do you want your buyers to purchase from you?

If you are a copywriter, do you want your readers to relate to you and your ad (and hence make the buy decision…)?

If you are a businessman, do you want your clients and joint venture partners to trust you?

If you are a merchant, do you want your affiliates to refer more sales to you?

If you are looking to get into a relationship, do you want your date to have a good impression of you?

If you are just yourself, do you want people to like you - for who you are?

If All Your Answers Are A Big Resounding YES!….

Then the first step to take is to start by focusing on them. And use the word ‘you’ more often.

Make them feel important, and be willing to put yourself in the shadows. And you will reap the rewards.

That is the reason why some people prefer to listen more than talk, because it shifts the spotlight to the other party.

When you learn to become good listener, people will start to connect better with you.

That is also the reason why psychologists, counselors and negotiators are such good listeners and adept at the ‘You’ concept, because their job calls for it.

Start today by using the word ‘you’ more often TODAY! Use it in your emails, your blog posts, your conversation with others and in whatever communicating activities you can think of.

You will notice the difference.

Let me end off by saying that the word “You” is not always to be used all the time. Especially when you are having a disagreement or quarrel. The word “we” will be more appropriate.

Think about it and let me know what YOU feel about this…

Its true everyone likes to hear about themselves. Another method is to use a persons name. Everyone loves to hear their own name. It makes them feel important and worthy. basically everyone just wants to be worshiped. everyone is so self centered so you can of course use this self centered nature of people get what you want. Its the way the world works.

Hi Jagad,

Very true. Personalization with the person’s name is highly effective. This is crucial in email marketing.

Well, everyone loves to be in the spotlight. So we give it to them. =)

Cheers,
Jag

In the blog era, the word “I” is also becoming more important for personalization.

Using “I” signals that a person (not a corporate entity) is talking to “me” — (another person.)

Person-to-Person, (I to you) instead of entity-to-person (we to you) is another important factor.

Hi Laura,

I agree with you - to a certain extend.

We want the person to know we are talking to them. We cannot escape the ‘I’ word.

However from a marketing point of view, the ‘You’ word must far outweigh the number of ‘I’ word.

It’s about them, not us. Still, I have to say the ‘I’ word is important because it put a face to us.

Cheers,
ag

Hi Jag,

Thanks for the tips. I have a free and special treat for you today: Millionaire Russell Brunson has just released a special free report: “The IM Myth” where he shatters the myth that internet marketing is the “be all-end all” of marketing. Check it out here: http://www.im-myth.com/Pericles

You get $1 for distributing this ebook and there’s no selling involved. Offer only until 9th Oct 2007.

Using the word “you” indeed makes the communication more personalized. It also connotes ownership and responsibility. I agree that using the second person is a great marketing tool.

Hi Pericles and Julienne,

You guys are right. It makes personalization more personalized.

Sadly, some people choose to use the word’ you’ at the wrong time.

Especially hate it when people starting accusing with the ‘you’ word in it.

Jag

In business era, of course we would like to hear more about “you” as it probably praising “you”. Even some people who likes to talk back on “you”, you can treat it as a hole that you needed to change/improve of the particular attitude/work.

ME?

Matt:

Well said. Feedbacks are always important to improving oneself. Though I’ve to say that knowing how to say the feedback in a constructive and non-hurting manner matters as well.

Burton:

You! Yes you! =)

Jag

Not EVERYONE could take it as a feedback as Matt mentioned “you” might be the victim for people to talk back on “you”

Hi H word,

All the ‘you’ is getting confusing now.. Lol..

Anyway I’ve been on the receiving end of a nasty mails with a lot of ‘you’s in it.

Certainly not a nice feeling.

Jag

i agree, “you” makes a conversation more personal

You are right JAgad Guru. Keep repeating and mention the names of the person you are talking to temporary “enclose” the relationship, it makes that person more agree to you and can catch him offguarded easily, rather than the person keep “I was…”, “I am….”, ” I feel….”

u r soo right abt tat, make a move and get on track!

Gorilla Trades:

Most definitely. “You” is a powerful word!

Anime:

I see that you are now putting the “You” methodology into practice! “You” are so right about that! =)

Jag

sometimes feel good to hear you as respect, sometimes plp call you as order. mmmm…. realy powerful word

this article really great. i like this topics. thanks.

This article really helped