Comments on: The Characteristics and Hallmarks Of A TRULY Great Sales Copy

By: Aliens Videos

Aliens Videos — Thu, 27 Nov 2008 06:59:27 +0000

Thanks for this too! This is 2/2 posts of yours that I’ve found very helpful. I’ll be bookmarking your site now. I think you have some valuable information here to help get me started in my online ventures. cheers and thanks again.

By: miami hurricanes

miami hurricanes — Thu, 24 Jul 2008 18:16:06 +0000

hallmark makes some amazing things…

By: Jag Foo

Jag Foo — Wed, 30 Jan 2008 12:05:19 +0000

Hi Lasik,

Very glad this helps you. It makes me wanna come out with more informative post to hopefully help people and readers like you!

Cheers,
Jag

By: Lasik Cost San Diego

Lasik Cost San Diego — Wed, 30 Jan 2008 09:54:54 +0000

By: Yong Sing

Yong Sing — Fri, 20 Apr 2007 06:30:52 +0000

Hi Judy,

Thanks for these great informative comments.

Yep, the headlines can always be tested and tweaked. Many small details of a sales copy can be modified, and often such small details count.

By the way, I think the Bencivenga URL you gave some problems.

This one is ok
–> http://bencivengabullets.com/bullets.asp

Thanks a lot Judy!

Cheers,
YongSing Jag

By: Judy Kettenhofen

Judy Kettenhofen — Fri, 20 Apr 2007 00:05:47 +0000

Eyeball exhaustion. Yep, eyeball exhaustion. That's what I experience reading these over-long headlines. Tell me what you have and what it will do for me. It better be believable, or else I'll start filtering out your information from the get-go. Emphasize (believable) benefits. You've got 7 seconds...max. Some say as few as 2 seconds, to catch my attention. Want some great examples? Go check out Gary Bencivenga's discussion of several of Gary Halbert's headlines in his latest bullet: http://www.BencivenbaBullets.com (yes, you will have to sign up; consider it an honor :) ) None of the headlines are very long at all. There is undoubtedly a place for longer headlines. Certainly Carlton manages to prove that. But even if you take his famous "one legged golfer" ad -- the headline still uses the 2 ingredients Bencivenga discusses in the aforementioned "Bencivenga bullet". You could cut your headline in half and have it be (at least) twice as effective. Distill, distill, distill, distill until you get the essence of your sales message. Colors of headlines should be tested, and can be market-specific.

By: The characteristics and hallmarks of a TRULY great sales copy - Part 2 at E-MoneyMarketing

Sat, 14 Apr 2007 08:27:18 +0000

[...] point should have been listed in Part 1, but it somehow slipped my mind. Anyway, with components or modules in the package, it [...]

By: Yong Sing

Yong Sing — Sat, 14 Apr 2007 06:32:16 +0000

Hi Ruby,

Nice! Yep you are right. I was just thinking of a hypothetical situation, therefore I gave a vague description. You are absolutely right on this!

Being specific indeed goes a long way, as a clear indication is given out to the buyer.

Thanks for the comment!

Cheers.
Jag YongSing

By: Ruby Lee

Ruby Lee — Sat, 14 Apr 2007 06:23:28 +0000

Informative how-to.

But I think the example headline can be improved this way:

?What if you can increase your profit up to 500% in 30 minutes, and radically revolutionize how your business operates just by implementing 7 foolproof strategies? This step by step report shows you how.?

Using “what ifs” and being specific go a long way.