Split Testing – 2 Opt-In Forms or 1?

Split testing is essentially an A/B test. We put 2 version out, A and B.

We set one variable to be tested (e.g. headlines in a sales copy) and keep all other factors for both versions constant.

And we send it out to test with fair exposure to both, and measure the ensuring actions that return.

So Why The Heck Do We Have To Test?

Marketing is about testing. It’s about bettering the previous version and keeping the improvement process going. Again and again.

Take a look at this equation:

Sales = Conversion x Traffic

Now, traffic takes time to build. But, you can easily improve your conversion by tweaking a headline, an offer or a bonus!

For example, you will have 5 sales if you get 1% conversion out of 500 visitors. To get 10 sales, you will need 1000 visitors, assuming your conversion stays at 1%

BUT, if you increase your conversion by just 1 more % with the same 500 visitors, you would already have gotten 10 sales. Is 1 more % difficult to achieve?

IT CAN BE DONE!

And if you have 4% conversion with 500 visitors, you get 20 sales! That is a 100% improvement over the initial scenario!

Make no mistakes. Tweaking and testing is important. You will be able to know what works. And what doesn’t.

Let me share with you the result of one of my own testings.

I had a landing page. The conversion was decent. But I wanted more.

This landing page has a opt-in form at the bottom of the page.

I wanted to test if my conversion would increase if I put an extra opt-in form at the top of the page.

So I done up another version with 2 opt in forms – one at the top and one at the bottom.

Now I got 2 versions. And with the help of a split testing marketing script, I put both to the test.

Which came back better?

It was the 2nd version – the one with 2 forms, with an improvement of 33.34% in subscriber sign-ups!

See What I Mean?

I can achieve a significant result just by doing a simple tweak that didn’t take me more than 10 minutes. Small change. Significant results!

Now, go take a look at your product. Is there something out there that can be improved and tested upon? I’m sure there is. There is money out there waiting for you. Money left on the table.

You just got to take action – NOW!

If you have any interesting testing results you have of your own, do share it here!

[tags]marketing, online marketing, split testing, A/B testing, sales, conversion, traffic, e-moneymarketing, subscribers, opt in[/tags]

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Thanks for the Post.

Very informative, I liked it a lot. Thanks for the post.

Mark and Dedicated:

Thanks dude! Glad you guys like it!

Cheers!
Jag

woww… what a nice idea for improve Marketing knowledge.i like your advice and i apply it for my future.thanks for the post.

This is very good thinking Jag.
I`ll try it.
Thanks a lot for sharing .

Hosting, Halifax SEO:

No problem! Only too glad to share!

Cheers,
Jag

that was an awesome post. seems worth trying out.

Very informative article.Thanks for this.

This is nice man.Keep posting.

Is it comes from experience or otherwise?Thanks for sharing.

That is very very nice and cool post.Thanks for it.

what a nice idea for improve Marketing knowledge.i like your advice and i apply it for my future.thanks for the post.

I came onto this blog via another seo blog. I must say you are someone who know where I talk about. About your item ‘Split testing’, I am not suggest to tell you that I don’t doing split testing.

I am someone who says if enough money come in, it is ok. Testing will give sometimes not good results.

Very informative article.Thanks for this. :)

Good share Jag. Thank you very much.

Hi Simlock,

My view is that testing is essential, because it allows you to uncover what works and what doesn’t. And it gives you a hint on how you can improve.

Testing online is very very cheap. If one really care about increasing his profit, then testing is a must-do.

Gadget blog, Halifax Internet Marketing:

Thanks for dropping me a line – i appreciate it!

Cheers,
Jag

There’s no doubt that split testing works and is important. After all you spend so much time building a site you should do your best to retain and obtain customers.

Great post, it was just what I needed to hear. I want more people to sign up to my newsletter, so the two forms is actually a great idea. I never would’ve come up with that.

Good stuff here. It’s always good to see what others are doing to increase conversions!

I like your mind set. I totally agree. It is sometimes much easier to get an increase in conversions than an increase in traffic. Something to think about

testing is indespensible, a simple tweak can increase your roi exponentially.

Yeah, testing is always required but some people can get lazy about it.

you got very creative points but some of them seem too absolute.