Split Testing – 2 Opt-In Forms or 1?
Split testing is essentially an A/B test. We put 2 version out, A and B.
We set one variable to be tested (e.g. headlines in a sales copy) and keep all other factors for both versions constant.
And we send it out to test with fair exposure to both, and measure the ensuring actions that return.
So Why The Heck Do We Have To Test?
Marketing is about testing. It’s about bettering the previous version and keeping the improvement process going. Again and again.
Take a look at this equation:
Sales = Conversion x Traffic
Now, traffic takes time to build. But, you can easily improve your conversion by tweaking a headline, an offer or a bonus!
For example, you will have 5 sales if you get 1% conversion out of 500 visitors. To get 10 sales, you will need 1000 visitors, assuming your conversion stays at 1%
BUT, if you increase your conversion by just 1 more % with the same 500 visitors, you would already have gotten 10 sales. Is 1 more % difficult to achieve?
IT CAN BE DONE!
And if you have 4% conversion with 500 visitors, you get 20 sales! That is a 100% improvement over the initial scenario!
Make no mistakes. Tweaking and testing is important. You will be able to know what works. And what doesn’t.
Let me share with you the result of one of my own testings.
I had a landing page. The conversion was decent. But I wanted more.
This landing page has a opt-in form at the bottom of the page.
I wanted to test if my conversion would increase if I put an extra opt-in form at the top of the page.
So I done up another version with 2 opt in forms – one at the top and one at the bottom.
Now I got 2 versions. And with the help of a split testing marketing script, I put both to the test.
Which came back better?
It was the 2nd version – the one with 2 forms, with an improvement of 33.34% in subscriber sign-ups!
See What I Mean?
I can achieve a significant result just by doing a simple tweak that didn’t take me more than 10 minutes. Small change. Significant results!
Now, go take a look at your product. Is there something out there that can be improved and tested upon? I’m sure there is. There is money out there waiting for you. Money left on the table.
You just got to take action – NOW!
If you have any interesting testing results you have of your own, do share it here!
[tags]marketing, online marketing, split testing, A/B testing, sales, conversion, traffic, e-moneymarketing, subscribers, opt in[/tags]


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