Piracy Can Be Good For Marketing…
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Yes. Ironic as it sounds, it can be - provided you know how to do it right.
I have to confess this apply more effectively towards the informational marketing niche. More specifically digital informational products.
You see. In the digital informational product arena, almost everything gets pirated. It is the reality of the game you have to face up to.
Everything can be downloaded and distributed, whether you like it or not.
E-books. Mp3. Graphics. Videos. Games. All can be easily ripped off.
With the explosion of file sharing sites and peer-to-peer network (P2P), it is only a matter of time before you find your product up there within those ranks too.
So How Do We Solve This Darn Problem?
Well...as they say, if you can't win 'em...join 'em!
Wait up! I'm not talking about being a pirate yourself, silly. But about how to turn it around - to your advantage!
Think about it.
There are millions of free-loaders and pirates wanting your product for FREE! Just check out the tonnes of traffic file sharing or torrent sites like Warez and PirateBay receive.
What does this mean?
There is a big ready audience for you out there! And if they download your product, chances are they are very targeted!
And because they come to your product, instead of YOU...going to them, they are much more qualified. They actually want your product, goddamn it!
If your product gives them sufficient value, you can easily sell to them later!
Can you see the various profitable possibilities forming already?
This is what you can do:
1. Have an opt in form in your e-book product or include a read-me text that gives them a link to your opt in form. Tie that in with an incentive.
Just do anything to allow those 'thieves' to see your incentivized offer, and get their names. Now you actually know who these people are once you capture their names.
Congratulations. You have just leveraged on the pirates to build your list.
Can you sell to them again? Yes you can. Go ahead. Up-sell and cross-sell these suckers! Tie in with one-time offers and all those marketing gimmicks you can think of. It's payback time!
2. Include affiliate links in your product. If they don't want your product, there is always a chance they may click on your affiliate link. And you can profit from that.
Pretty neat eh?
3. Gather all your freebie stuff you already plan to give away. Go distribute to all the file sharing and torrent sites. Just google them if you don't know any.
And incorporate the 2 techniques above.
Better still, make your stuff re-brandable with their affiliate links, and you just give them an incentive to distribute the product for you.
There you go. You can unleash a viral campaign - with the help of pirates! Not too bad if I do say so myself.
Okay. What you waiting for? Let's get cracking!
This is just another way to turn something disadvantageous around to your favor.
As always, I love to hear your views on this. I'm all ears.
All Success,
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