Marketing Experiments Exposed!
In online marketing, the revenue of your website coming in can be boiled down to 1 simple equation:
Revenue = Traffic x Conversion
Pure and simple.
To earn, you either increase your traffic or conversion, or both, and your revenue will go up.
Now, let’s just think about traffic. If we want to bring in substantial traffic, we can try the following methods:
- Write and submit articles
- Social bookmarking
- Submit to directories
- Submit to search engines
- Search engine optimization
- Affiliate marketing
- Joint venture
- Forum marketing
- Pay per click
- Forum marketing
- Classified Ads
- Tell-A-Friend/Word of mouth
- Pod-casting
- Squidoo/Hubpage
- Press release
- Email marketing
- ……And so on
Okay, you may be thinking, that is a hell lot to do just to bring in traffic so you can increase your revenue.
Indeed it is hard work. Traffic is important. No doubt about it.
But what about the other factor?
Think Conversion
You can easily tweak any parts of your marketing effort to increase your conversion from 1-1000%. All can be done in a matter of minutes.
How? Test, that is!
There are myriad of things you can test. Obviously you can test them all.
Marketers are fond of saying, “test, test, test!” Very true. But don’t just test for the sake of testing.
So you just have to zoom in to the most important things to test.
They are:
- Headlines
- Teaser copy in envelope
- Subject headline
- Lead paragraph
- Offer
- Length
- Size of package
- No. of bonuses/premiums
Take a look at this => http://www.marketingexperiments.com
They test everything conceivable.
From sales copy, to offline ads, to landing pages to leads generation, and just about everything you can test.
This is an extremely valuable marketing resource and data for marketers.
Only with constant testing and refining will you bring your business to greater heights.
Loads of marketers, businessmen and CEOs are subscribed to Marketing Experiments. I did.
Did you?
[tags]Marketing, Online Marketing, Testing, Conversion, Marketing Experiments [/tags]


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