Marketing Experiments Exposed!

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In online marketing, the revenue of your website coming in can be boiled down to 1 simple equation:

Revenue = Traffic x Conversion

Pure and simple.

To earn, you either increase your traffic or conversion, or both, and your revenue will go up.

Now, let’s just think about traffic. If we want to bring in substantial traffic, we can try the following methods:

• Write and submit articles
• Social bookmarking
• Submit to directories
• Submit to search engines
• Search engine optimization
• Affiliate marketing
• Joint venture
• Forum marketing
• Pay per click
• Forum marketing
• Classified Ads
• Tell-A-Friend/Word of mouth
• Pod-casting
• Squidoo/Hubpage
• Press release
• Email marketing
• ……And so on

Okay, you may be thinking, that is a hell lot to do just to bring in traffic so you can increase your revenue.

Indeed it is hard work. Traffic is important. No doubt about it.

But what about the other factor?

Think Conversion

You can easily tweak any parts of your marketing effort to increase your conversion from 1-1000%. All can be done in a matter of minutes.

How? Test, that is!

There are myriad of things you can test. Obviously you can test them all.

Marketers are fond of saying, “test, test, test!” Very true. But don’t just test for the sake of testing.

So you just have to zoom in to the most important things to test.

They are:

• Headlines
• Teaser copy in envelope
• Subject headline
• Lead paragraph
• Offer
• Length
• Size of package
• No. of bonuses/premiums

Take a look at this => http://www.marketingexperiments.com
They test everything conceivable.

From sales copy, to offline ads, to landing pages to leads generation, and just about everything you can test.

This is an extremely valuable marketing resource and data for marketers.

Only with constant testing and refining will you bring your business to greater heights.

Loads of marketers, businessmen and CEOs are subscribed to Marketing Experiments. I did.

Did you?

It may all sound complicated, but once you’ve started it (and started it right), you’re gonna be amazed at how traffic easily gets in to your site. Thanks for the tips!

Hi ysobel,

Traffic is important. As is conversion.

Glad you found this article useful!

Cheers,
Jag

Good article and thanks for that experiments link. it really is important to have a balanced focus on both traffic and conversions. Without conversions, traffic is mostly useless, and you can’t get conversions unless you have a lot of traffic.

Hi Gorilla Trades,

True. A balance has to be found.

Traffic and conversion has to go hand in hand.

However, higher conversion is easier to obtain than getting higher traffic, at least in terms of time.

Because all it takes is a tweak of a headline or wording.

Cheers,
Jag

yep. testing is one best way to bring traffic into your page. when there is traffic, there will be money!

traffic is the mother of a blog’s profitability. more traffic equals to more conversion, which leads to more income. manage traffic first before thinking about conversion..

Weight Loss and Anime,

More traffic helps towards profitability.

But more traffic doesn’t mean more conversion.

If the product or sales pitch is not strong enough, conversion still won’t increase.

That said, for sure, traffic is hugely important.

Jag

Great Article. One of my favorite ways to promote my website is article marketing. I have noticed that if I write an article, and submit it to about 30-50 directories. I can get a ton of traffic to my site continually. It also helps to increase the search engine ranking of that site.

Kyle

hi Kyle,

That’s nice… Article marketing is a good way to get traffic - and targeted one at that.

Glad to hear this. Keep them coming!

Cheers,
Jag

I get constantly around 400-500 visits per day. Make about 5-7$ per day from 7-13 clicks.

When I do social sites, I get around 2000-5000 visits and get 6-8$ from 12-19 clicks.

So now which traffic converts best?

I believe is more then that.

Jag Foo,
Good article . article marketing is good way for business target

social sites seems better, more visits.

Yeah i agree with that.. I’m having interest about marketing again.. thanks for the tips. Very good post!

social sites are great, but the traffic tends to be hard to convert, unless you have a great social niche. Wutsup Jag!

Nice post, I don’t like social sites much my self

I like your article title and content to..