How To Make Your Product Twice As Credible – And More – Than Your Nearest Competitors

Image courtesy of www.creation.uk.com

In this cut throat, competitive and merciless landscape that we live in, we have to be constantly on our toes.

We have to strive to move ahead from the rest of the pack.

It is a relentless pursuit to gain that competitive edge. The crucial advantage. One that is sustainable.

The question now is…

Are You Able To Prove That You Are More Credible Than Them?

If yes, good for you. Keep it going. And continue to build on it.

If not, all is not lost.

Quit fooling around, and get down to work RIGHT NOW!

Here are several key aspects YOU MUST take note and act on to become more credible and attractive than your competition…

1. Strong value proposition

State why is your product better?

How is it different from the rest?

How does it add value to your customers?

Could it be that it…

• Is cost effective?
• Is of premium quality?
• Helps your customer save money?
• Helps your customer save time?
• Offers better durability and last longer?

Think in terms of WHY and HOW.

Does it gives a value that is 10 times more than the price your consumers pay?

Put a value to the product you sell – even if you are giving it away for free!

2. Specificity

Be very detailed and specific about how much and far your product can help your customers.

Can it improve performance by 1292%. Or help save $23,2232 in cost?

State it down to the finest detail.

Don’t be vague. Cos it kills credibility.

3. Product history

Highlight your product history. What it has achieved. And what awards it has garnered, if any.

You may also want to highlight how many customers you have served before.

Say you have about 2789 customers.

You can proudly declare: “2789 satisfied customers can’t be wrong. Try our product TODAY!”

Even if your product doesn’t have a long history, you can still turn this limitation around into a benefit.

You can mention that your product is NEW, and it brings something refreshing, revolutionary, and exciting to the table.

The fact that your product is new can also be used to your advantage.

Think about it.

4. Comparison

Do a head on comparison with your competitors.

List down all the fields, and state how you are better than them.

You can tabulate them, and put a tick beside every single advantages you and your product offer.

Pick up all the good points and hide your short comings.

5. Accreditation and 3rd Party Statistics

If you have it, flaunt it. Accreditation is like a badge you should wear proudly.

In Singapore, we have SgTrust - a symbol of security and trustworthiness. It helps put your visitors at ease because it shows you are not just any fly-by-night entity.

You are real. And you are credible, backed up by 3rd party’s audit.

3rd party evaluations and statistical data (e.g. AC Nielson/Industry rankings etc) are seen as unbiased. Hence more believable. Use them to your advantage.

6. Case Studies

Bring out your successful case studies. Talk and explain how your product has helped your customers in these instances.

7. Visual and Graphical Proof

Humans are visual creatures. Charts and bar graphs are great extension to the support the marketing copy.

As the saying goes, a picture speaks a thousand words.

8. Partners and Endorsement

If you have very big name and credible partners on board, show them off.

Put them down in a partner’s page

Utilize the power of association. Their credibility and status will reflect favorably towards you and your product.

Similarly, you can use testimonials and endorsement to your advantage. Just make sure that they are REAL, RELEVANT and CREDIBLE.

No point getting these from any Tom, Dick or Harry.

Before I end off, do avoid over-hyping and putting in baseless claims of yourself and your product. This can have a very bad and counter-productive effect.

If you have any views or more ideas you want to add on, let me know. Do share it.

All Success,

[tags]Branding, Credible, value proposition, marketing, e-moneymarketing, online marketing, business, marketing edge[/tags]

For more tips on digital marketing, copywriting and productivity,

join now to get our special member-only info package + newsletter...

Name:
Email:

 

Privacy Notice: We will NOT rent, sell or exchange your

email and contact number to any third party.

Good article and you can even use these methods for offline marketing.

Hi Derrick,

Thanks! Glad you have found this article useful.

Cheers,
Jag

Good, better, best,, The important thing is tat you’re creating a product that does work for your customer and they’ll keep coming back.

Good principles, and I feel you can apply them to your personal site/blog even if your not selling a product. When making a site I ask how is it specifically better, as well as comparison; eventually when you gain more credibility you can get endorsements like you stated. Principles endure but products fade ;)

Djahna:

Agreed. Product value is of utmost importance.

Impress upon them that price is what they pay, but value is what they get!

Online gaming:

Spot on. It can apply to anything. Almost that is.

Right, principle is universal. And applicable to any product.

Cheers,
Jag

I agree with all your suggestions. But i think maybe a bit more emphasis on premium product or listing is the most important. If the client or public know that your product is the best over any other, than its going to be really successfull. I agree with your post entirely, great info.

Andy

Hi Andy,

Premium, no doubt – it helps.

Having said that, there are many other products that are not premium.

Still, it can be sold. To the audience that needs and wants it. To the audience that fits that particular niche.

Selling right and building credibility is still required.

Thanks for your input Andy!

Cheers,
Jag

Good to hear this from U. Nice doing. keep it up.

great article, but i think if you are trying to sell things, you should establish your credibility

don’t try to scam your buyers once in a while!

Great article Jag, you list many of the “must do’s” that that Jay Abraham preaches and then add a dozen MORE great tips! It’s sad that truly helpful information such as this is rarely taught to undergraduate and graduate business students at our universities, think of how much more productive world economies could be.

I’ll certainly be working many of your principles into my business, thanks again.

Hi Marketing Consultant,

Thank you for your complements.

These techniques are commonly employed by online marketers. But it seems there are many mainstream marketers that doesn’t do this.

Anyway very nice of you to tell me these.

Thanks!

Jag

Good principles, and I feel you can apply them to your personal site/blog even if your not selling a product. When making a site I ask how is it specifically better

Acne skin cares last blog post..The Truth About Acne Skin Care

Thank you for the useful information you gave us. I’m sure it will help a lot.