Copywriting Techniques You Can Use To Sell - TODAY!

If you're new here, you may want to subscribe to my RSS feed. Do also join our FREE membership where you will find tons of bonus marketing reports, cheatsheet and guides. Yep. 0 charge, 100% value. Join NOW!

Many people overlook the power of persuasive copywriting. They rather go for sexier stuff like SEO, Adwords or the latest ‘killer’ technique.

But what is fundamentally important for marketing is the sales copy. Cos those are the words that do nothing - but SELL.

We can have all the traffic in the world, but if no one buys anything when they come to your site, your hard effort will all come to naught.

Of course you can argue that without traffic, no one will ever want to see your damn copy in the first place.

While that is true, I still consider copywriting to be a more important skill. It will never go out of fashion 20 years down the road. Or 30,40 or 100 years or even centuries for that matter.

Why?….Tell Me Why?

Because copywriting is basically advertising and persuasion in print! It is about touching and pushing the human mind. Pressing their hot buttons and appealing to their human emotions. And human nature never changes!

So, these bring me to today’s topic - copywriting techniques you can use to sell your products - right NOW!

If you are a product seller or service provider, then you may want to take note. While the techniques I will talk about is more for online marketing, certain aspects are still as applicable offline.

I actually wrote them in the Warrior Forum’s Copywriting section in response to some  members’ request for copy critiques as well as tips (I actually got a free product from a grateful Warrior, when I suggested some ways to improve his copy.)

So rather than leave the suggestions to stay in the forum, I’m going to edit them and bring them down here. Right in my good o’ blog.

Hope it will be useful to you. Alright, let’s roll…

1. Headline

A good color for headline is blood red. The hex code is #CC0000. Why red? Cos’s red stops you right in the track the way a red traffic light does. Personally I find that blood red color is ‘classier’ and more attention grabbing than other variants of red.

You can use black color for word which you want to provide a contrast and to stand out from in the headline (e.g. free). 

2. Formatting

Try not to have your entire copy in the same font.
For example, if your main copy is in Verdana, then the wordings for your testimonial box can be in Arial. It will stand out more.

3. Value Comparison

Put a value to it your main product offering and contrast it by comparing to similar products out there.

Talk about how much money your prospects will make or save by following your techniques and then guide them in and show them they are getting a value-added product that represents a REAL bargain.

Put a value to all your bonuses as well. Do not have too many bonuses that are too similar to each other. The idea here is to have bonuses that are complimentary of one another.

4. Guarantee

Try this…
Tell them that if they don’t feel satisfied with your product in any way, you will insist on issuing them a refund. The keyword is “insist”.
Powerful. And it tells other people you are supremely confident of your product.

5. Order Button

Try putting one below your P.P.S

6. Opt In Form

Have it near the top, not the end. You want the visitors to concentrate on making the buy decision. Don’t distract them.

7. Make your prospects imagine.

Say you are selling a sports car. Make your prospects imagine the power of the monstrous speed they now have in their hands. Make them think about the envious glances from other men, and how the babes will flock to them.

Make them imagine the superiority. Just make them think wildly, because there is no limit to their imagination. You let them personalize the experience in a way only they can!

8. Give a detailed list of what your prospect can do with your product.

Your prospect may see only one side of how your product can benefit him.
It’s your job to think of different ways to expand on it. When we can show him what a small product can benefit him with so many different uses, suddenly, it becomes much more compelling and useful.

We just need to open the minds of the prospects to further and bigger possibilities.

9. Use more of ‘You’ and less of ‘I’
This is a mistake I find many people are making with their sales copy. They use the ‘I’ word far too often.
But when we are selling, it is not about us, it is about you - the prospects!
I always try to include as much ‘you’ as possible. In that way, the prospects feel as if you are talking to them. And it easier to form a connection, and make them feel really important.

10. Re-affirm their desire to buy

This is nothing more than having them to persuade themselves to buy!
You are use a checkbox beside some sentences such as:
1. Yes! Count Me In!
2. SUPERB! This is a fantastic no-brainer offer..

Condition your prospects’ mind to think that your product is great. When you beat it in to their head often enough, subconsciously they will really think your product is fantastic - even if it is NOT!

*Bonus Tip*

11. Get someone to agree with a hypothetical question based on a logic and then come in with your product selling question tied in to that logic

Confused? Let me explain…

For example, you want to ask your prospects to sign up for your investment newsletter, that is packed with insights from renowned investing experts.

You can start by asking them if they agree that leveraging on investors who have been there and done that, is vital to their investment success.

And then probe further by asking if they agree that having a mentor who will guide and coach them will save them loads of ‘tuition fees’ in the market.
Get them to subconsciously agree and then tie it in with the newsletter and how the investment newsletter will provide the answers to the questions asked.

Okay, that’s all from me. Comments please……

A nice read! Thanks for sharing!

Hi Qurat,

Thanks! Hope it has added some value to you.

Jag

This is just gold for me :) thanks

Hi Watch Heroes Online,

Wow. Gold? It’s that good?

Thanks man! I’m heartened. Really.

Cheers,
JAg

Nice article. Persuasive copy writing is something that I have a really hard time with. Learning SEO is tricky too, but not nearly as hard as becoming a good writer. I like tip #11, I basically use that in my real estate sales daily.

Hey Barry,

Thanks!

Yes that technique is not only applicable to real estate sales, but virtually everything.

It’s a persuasion technique I learn from Bob Bly - a wonderful reputable copywriting consultant.

Jag

I learned copywriting the hard way having spent all my time on SEO increasing my traffic and seeing my sales go nowhere. Good list of tips, others take note.

Hey Chamonix,

To me, copywriting is the top most marketing skills to have.

And the best thing is that when you are good at copywriting, it helps you in your persuasion skills - when you talk to people or even to chase chicks.

Good to see you recognizing the value of a good compelling copy.

Cheers,
Jag

This content was helpful and a good read. It helped me formulate some of my own ideas as well as provided some good insight to different SEO aspects. Thank you!

Thanks for information. I did studied a bit about copywriting too. But this widen my knowledge about this. Thanks!

Valuable information. Definitely worth thinking about, especially when writing to make money online.

Thanks.

Hi

Krista:

Don’t mention. And thanks for writing about this post in your blog. Greatly appreciated.

Kevin:

Continue studying copywriting. It will help you. A LOT!

Money Advisor:

If anyone wants to make money online, he definitely has to understand the art of copywriting. Looks like you got it! =)

Cheers,
Jag

Indeed, if you wanted to step into world of making money online. First you must master up your copywriting skills. Its a gold digging tolls for you to success. Take some times to dig information on this.

Hi Poster Maniac,

Copywriting is hugely important. Amazing thing is most people will still give you a blank look when you tell them about copywriting.

Jag

yes agree, copywriting is indeed important. I just started my college and so as my copywriting chapter. Im a business student by the way.

Hi Omar,

You are a business student?

Then copywriting is even more crucial for you.

Good luck!

Jag

Nice article. Persuasive copy writing is something that I have a really hard time with. Learning SEO is tricky too, but not nearly as hard as becoming a good writer. I like tip

Hi there,

SEO is important. Copy to me is even more important.

Not easy at all. I agree with you it is not nearly as hard as becoming a good writer.

Well, practice makes perfect, I guess.

Jag

Good news, it is very important copywriting, this article is good ! Thanks

Heh, always good to know these things