Copywriting Techniques You Can Use To Sell – TODAY!
Many people overlook the power of persuasive copywriting. They rather go for sexier stuff like SEO, Adwords or the latest ‘killer’ technique.
But what is fundamentally important for marketing is the sales copy. Cos those are the words that do nothing – but SELL.
We can have all the traffic in the world, but if no one buys anything when they come to your site, your hard effort will all come to naught.
Of course you can argue that without traffic, no one will ever want to see your damn copy in the first place.
While that is true, I still consider copywriting to be a more important skill. It will never go out of fashion 20 years down the road. Or 30,40 or 100 years or even centuries for that matter.
Why?….Tell Me Why?
Because copywriting is basically advertising and persuasion in print! It is about touching and pushing the human mind. Pressing their hot buttons and appealing to their human emotions. And human nature never changes!
So, these bring me to today’s topic – copywriting techniques you can use to sell your products – right NOW!
If you are a product seller or service provider, then you may want to take note. While the techniques I will talk about is more for online marketing, certain aspects are still as applicable offline.
I actually wrote them in the Warrior Forum’s Copywriting section in response to some members’ request for copy critiques as well as tips (I actually got a free product from a grateful Warrior, when I suggested some ways to improve his copy.)
So rather than leave the suggestions to stay in the forum, I’m going to edit them and bring them down here. Right in my good o’ blog.
Hope it will be useful to you. Alright, let’s roll…
1. Headline
A good color for headline is blood red. The hex code is #CC0000. Why red? Cos’s red stops you right in the track the way a red traffic light does. Personally I find that blood red color is ‘classier’ and more attention grabbing than other variants of red.
You can use black color for word which you want to provide a contrast and to stand out from in the headline (e.g. free).
2. Formatting
Try not to have your entire copy in the same font.
For example, if your main copy is in Verdana, then the wordings for your testimonial box can be in Arial. It will stand out more.
3. Value Comparison
Put a value to it your main product offering and contrast it by comparing to similar products out there.
Talk about how much money your prospects will make or save by following your techniques and then guide them in and show them they are getting a value-added product that represents a REAL bargain.
Put a value to all your bonuses as well. Do not have too many bonuses that are too similar to each other. The idea here is to have bonuses that are complimentary of one another.
4. Guarantee
Try this…
Tell them that if they don’t feel satisfied with your product in any way, you will insist on issuing them a refund. The keyword is “insist”.
Powerful. And it tells other people you are supremely confident of your product.
5. Order Button
Try putting one below your P.P.S
6. Opt In Form
Have it near the top, not the end. You want the visitors to concentrate on making the buy decision. Don’t distract them.
7. Make your prospects imagine.
Say you are selling a sports car. Make your prospects imagine the power of the monstrous speed they now have in their hands. Make them think about the envious glances from other men, and how the babes will flock to them.
Make them imagine the superiority. Just make them think wildly, because there is no limit to their imagination. You let them personalize the experience in a way only they can!
8. Give a detailed list of what your prospect can do with your product.
Your prospect may see only one side of how your product can benefit him.
It’s your job to think of different ways to expand on it. When we can show him what a small product can benefit him with so many different uses, suddenly, it becomes much more compelling and useful.
We just need to open the minds of the prospects to further and bigger possibilities.
9. Use more of ‘You’ and less of ‘I’
This is a mistake I find many people are making with their sales copy. They use the ‘I’ word far too often.
But when we are selling, it is not about us, it is about you – the prospects!
I always try to include as much ‘you’ as possible. In that way, the prospects feel as if you are talking to them. And it easier to form a connection, and make them feel really important.
10. Re-affirm their desire to buy
This is nothing more than having them to persuade themselves to buy! Condition your prospects’ mind to think that your product is great. When you beat it in to their head often enough, subconsciously they will really think your product is fantastic – even if it is NOT!
You are use a checkbox beside some sentences such as:
1. Yes! Count Me In!
2. SUPERB! This is a fantastic no-brainer offer..
*Bonus Tip*
11. Get someone to agree with a hypothetical question based on a logic and then come in with your product selling question tied in to that logic
Confused? Let me explain…
For example, you want to ask your prospects to sign up for your investment newsletter, that is packed with insights from renowned investing experts.
You can start by asking them if they agree that leveraging on investors who have been there and done that, is vital to their investment success.
And then probe further by asking if they agree that having a mentor who will guide and coach them will save them loads of ‘tuition fees’ in the market.
Get them to subconsciously agree and then tie it in with the newsletter and how the investment newsletter will provide the answers to the questions asked.
Okay, that’s all from me. Comments please……
[tags]Copywriting, Sales Copy, Sales Letter, Marketing, Online Marketing[/tags]
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