Can You Handle The World’s Best Taglines?

Attention-grabbing headlines are the ads for the ads. It can alone decide if the advertisement will be successful or wildly successful.

Taglines work in a similar way. It complements the product name. It sums up what the product is all about in a few words.

Sometimes a good tagline can make the difference between a outstanding product or an averagely mediocre one. Just like how headlines can influence the profitability of an ad.

Some of the most memorable taglines to me are:

Lexus: The relentless pursuit of perfection.

MasterCard: There are some things that money can’t buy. For everything else, there is MasterCard.

Nike: Just do it!

Kodak: Share moments. Share life

L’Oréal: Because I’m worth it.

Simply BRILLIANT!

What about yours? Have any taglines you particularly fancy? Or any you created yourself?

Share it with me, my friend…

I’m listening….

[tags]taglines, advertisement, online marketing, marketing, business, copywriting[/tags]

I can think of one great tag. Literally.

Kellogg’s tagline – “It’s greeeeeat!”

Who can forget that Tiger doing that thing.

Ahh. Memories of childhood days.

Daa

Hey Daa,

Yes. Kellogg. How coincidental.

I was just thinking about this tagline the other day.

Jag

This is the tagline of Smart, a TelCo here in my country: Simply Amazing.

Such tagline grew so much in popularity that while doing our homework regarding mortgage refinance, my classmates and I just keeps on repeating that line whenever we think of something good.

Hi Arjen,

“Simply Amazing”? Amazingly simple.

Nice. I like it. Keep it simple. I really like it.

Thanks for sharing Arjen.

Oh yes, nice loan site you have there.

Cheers,
Jag

I’ve always liked Nike’s: “Just do it” as well. I think it is simple, yet it works.

Hey Sidddhaswarupananda,

Nike’s tagline is very inspiring. Just tells me to go out there, don’t hold back and just really DO it!

Cheers,
Jag

Simply Amazing? Simply amazing that it works. When I was at my wife’s families house, you had to stand outside on the bench to get a signal. :)

I like Thai Airways tagline, Smooth as Silk. It’s hard to imagine any flight smooth as silk, but it has a nice feel to it.

Hi Louis,

Simply Amzing – that Telco don’t work?

Lol..then they aren’t living up to their tagline!

Yes I like Thai Airway’s tagline. Smooth as silk is one smooth tagline.

Cheers,
Jag

I like Lexus from your list.
My all time favorite:
A diamond is forever.

“McDonalds, I’m lovin it”

“they’re greeeaaat!” is a great one.

Hi Gorilla Trades,

MacDonalds’ one is very nice.

I like it a lot. No wonder why they are such a giant. Their tagline stands out.

Jag

you are right , Macdonalds one nice. KFC one also nice for me. any comment?

Lexus one got express on what they want to say. brilliant.

I like the tagline of Canon “You can”. Simple but successfully, I think… Also “The relentless pursuit of perfection” sounds very invitingly :)))

I find the MasterCard tagline really good:

“There are some things money can’t buy. For everything else, theres MasterCard”

It touches people by telling them that MasterCard respects some things which are close to you and which we know that you dont compare with money, and we wish to leave those things as they are keeping your sentiments and emotions in mind. But for everything else, we’re here for you.

Its just amazing!!

If you come up with a tag line that people rember it will make people think of your company when ever they need that product. Just like a good or great ad draws attention to your business so does a good tag line.

Etfs last blog post..Gold etf.

Yeah I can handle the world’s best taglines. It can alone choose if the ad will be successful or wildly successful. Taglines work in a comparable way. It balances the product name. It sums up what the product is all about in a few words.

Liza Silva

I’ve always thought the one from Kay Jewelers was very clever and to the point.

“Every Kiss begins with Kay”

everything works smooth as silk!

What happened to “Don’t leave home without it” ? AMEX

They thought they had to change because so much shopping is done online now. Bad move. The line was/is still relevant.