A Successful Niche Marketing Experiment
In July, I embarked on a mission. To create a niche site, that will bring me a nice small side income – on autopilot mode.
So there I went. I built it and added content. After which I periodically added in new content just to keep up the maintenance.
In the end, I have a total of 15 articles. That was about it. I have not updated the site for more than a month.
It is basically hands off for me. But the commissions from the referrals kept coming in.
Truth be told, I seemed to get more commissions when I do nothing than when I do something on the site. Strange. But true.
Well, I guess that is applicable only when your site is up and running smoothly.
In fact, I even had a 400+ USD day in commissions for that site just a few days back.
I must say that I was rather please with myself, considering the returns in comparison with the work I’ve put in.
So Why Am I Telling You All These?
Certainly not to brag. It is not a major income earner anyway. I just want to bring to your attention about several points, which are:
- It is possible to earn on the Internet. If you take action.
- It is possible to scale up. One site may bring you say, maybe $800 a year. How many similar sites can you create? And how much more money can you bring in with that? It’s a matter of duplication and scaling up.
- With the Internet, you can set up a site with low cost, low risk, and yet have high margins – that can recur again and again – with just a 1 time effort.
You may be thinking, “UTTER BULLSHIT!”
Well. It Can Be Done.
That is all I can say.
I mentioned how to do a niche site before. And here are some tips again.
1. Go really niche. Get focused on one particular product. Don’t dilute the content with other irrelevant information.
2. Provide highly useful content that actually HELPS and adds value to the reader.
Your visitors are a discerning bunch. No half-baked crap is tolerated. If they don’t like what you have presented – BAM! They are out of your site faster than you can scream “MUMMY!”
3. Optimize the site. Use WordPress and its numerous plug-ins to search engine optimized your site. I won’t go into the nitty gritty of it. You can do a search of WordPress SEO plug-ins, and you will find plenty of information on this matter.
4. Have the main keyword in domain name. Very important. It goes a long way in helping your site rank in the search engine for your targeted keywords.
5. Have important keywords in your categories.
6. Offer an incentive. What I did was to offer a discount rebate for those who sign up through me. It is actually a no-brainer.
I was never in negative cash flow. The money doesn’t come out of my pocket first. I will always wait till the commission is in the bank before a portion of it is taken out to offer my customers as a rebate.
Sure I get less commission. But so? I get more sign ups because of this – and the gain in profits far outweigh the rebate losses.
But anyway, here is the kicker. Most people buy through me without even approaching me for a rebate. Perhaps they got good value out of the content I gave already. =)
7. Build a list. And keep in touch with your subscribers. Sure you have to market to them to make your effort monetarily worthwhile. But remember – provide value – always!
8. Take action. Loads of it. Yes, I have repeated it countless times. Well, it is always an evergreen advice, isn’t it?
Alright, my friend. Go forth and make some money!
[tags]Niche Marketing, Online Marketing, E-MoneyMarketing, WordPress[/tags]
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