Google Adwords Quality Score – Busting "Bid High and Get High Quality Score" Myth

If you do an Adwords campaign, you will desire to do your utmost to acquire great quality score.

Because, with a excellent quality score, you can reduce your cost per click (CPC). And increase the probability of you obtaining a higher advert rank.

Generally, the quality score is affected by 3 primary factors:

- Click through rate (CTR)

- Relevancy

- Quality of landing page

Between the 3, Click through rate carries the highest weight in the determination of the quality score.

Now, in the quest to obtain high click through rate, there is a mistaken myth that perpetuate amongst a lot of Adwords marketers.

And that’s – should you were to place in a larger bid, you’ll rank higher. And with a increased ad rank, you will tend to get much more clicks and obtain a higher click through rate. As a result of the higher click through rate, your quality score will also improve.

Sounds right?

Well, actually this is not the case.

The amount your bid is completely independent of the quality score.

You can bid higher and still get a poor score. On the flip side, it is possible to obtain a high quality score even though your bid is low.

I know you might be thinking a high ad rank due to a higher bid should get you a good quality score by virtue of your high CTR.

But this is not how Google functions.

Google recognizes that advertisements in higher ranking tend to have higher click through rate than advertisements in a lower rank.

To be able to calculate a fair and precise quality score, the quality score is normalized so as to eliminate the influence of advert placement on the CTR.

Should you want to get high quality score, concentrate on creating more relevant and compelling advertisements.

Google wants a better user experience for their searchers. And if you are able to provide high quality ads, they’ll reward you with a much better quality score.

P.S: Getting high quality score is easier than you think! You just need to know the right strategies!

Find them here:
=> Get Great Adwords Quality Score – FAST!

All success,

Jag Foo

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I think that it is good that the more expensive one is not definitely higher. This means the more meticulous ones can get one at the right price.

Michelle:

Yes. The focus is on high quality and relevant ads.
Not to the highest bidder. But of course, the bid
do play a big part too.

That said, it is possible to rank higher and
pay lesser than your competitors if you focus
on giving your users a good experience.

Cheers,
Jag

Thanks for the writeup – I think a good one for me would be: Go Green with your clean boat. What do you think?

Dwight

I got what I was searching for.Very informative article.Thanks.
Lakhyajyoti´s last blog ..Another Make Money Program:Trekpay

Ive Been struggling with poor Landing Page google has really come done on affiliates so be real careful about how you are linking to you affiliate links

I think I am confused.

My understanding was that if one bids the highest for a key word, one gets the better position.

Are you saying that there are other factors?

I haven’t participated in the Google bidding process, but it would be nice to know how it works.

Are you saying that somehow Google judges the ad or the site from which the ad comes and generates a score of some kind which in turn results in a higher or lower position on the search results page when the keyword is used in a search no matter how much the customer bids of that keyword?

If so, how is that judgment made, and why would they do that?

Beth

My favorite hobby shop:

ToysPeriod is a leading online shop specializing in lego sets and model railroad equipment.

@Dwight:

Test it. Let your searchers decide.
Their opinion is what counts. =)

@ Beth:

Yes, bidding higher generally means higher ranking.

BUT…what I was trying to say was that bidding higher doesn’t get you higher quality score.

If you want higher quality score, you need to focus on relevancy, quality and getting higher click through rates (compelling ad).

Hope this helps.

Cheers,
Jag

great post !

It interesting to know that just throwing money at the campaign will not necessary increase the results. Thanks for the heads up that the advert and also the landing page need to be monitored and adjusted to get the most from the campaign.

It is always interesting to watch how a myth is being frustrated! And mainly myths often dominate in social mind:(

So many factors to Google’s many complicated rankings. It’s like one big mystery. Once we think we have it sorted out, they can easily go and change it.

It interesting to know that just throwing money at the campaign will not necessary increase the results.

http://emoneymarketing.com