Google Adwords Quality Score – Busting "Bid High and Get High Quality Score" Myth

If you do an Adwords campaign, you will desire to do your utmost to acquire great quality score.

Because, with a excellent quality score, you can reduce your cost per click (CPC). And increase the probability of you obtaining a higher advert rank.

Generally, the quality score is affected by 3 primary factors:

- Click through rate (CTR)

- Relevancy

- Quality of landing page

Between the 3, Click through rate carries the highest weight in the determination of the quality score.

Now, in the quest to obtain high click through rate, there is a mistaken myth that perpetuate amongst a lot of Adwords marketers.

And that’s – should you were to place in a larger bid, you’ll rank higher. And with a increased ad rank, you will tend to get much more clicks and obtain a higher click through rate. As a result of the higher click through rate, your quality score will also improve.

Sounds right?

Well, actually this is not the case.

The amount your bid is completely independent of the quality score.

You can bid higher and still get a poor score. On the flip side, it is possible to obtain a high quality score even though your bid is low.

I know you might be thinking a high ad rank due to a higher bid should get you a good quality score by virtue of your high CTR.

But this is not how Google functions.

Google recognizes that advertisements in higher ranking tend to have higher click through rate than advertisements in a lower rank.

To be able to calculate a fair and precise quality score, the quality score is normalized so as to eliminate the influence of advert placement on the CTR.

Should you want to get high quality score, concentrate on creating more relevant and compelling advertisements.

Google wants a better user experience for their searchers. And if you are able to provide high quality ads, they’ll reward you with a much better quality score.

P.S: Getting high quality score is easier than you think! You just need to know the right strategies!

Find them here:
=> Get Great Adwords Quality Score – FAST!

All success,

Jag Foo

I think that it is good that the more expensive one is not definitely higher. This means the more meticulous ones can get one at the right price.

Michelle:

Yes. The focus is on high quality and relevant ads.
Not to the highest bidder. But of course, the bid
do play a big part too.

That said, it is possible to rank higher and
pay lesser than your competitors if you focus
on giving your users a good experience.

Cheers,
Jag

Thanks for the writeup – I think a good one for me would be: Go Green with your clean boat. What do you think?

Dwight

I got what I was searching for.Very informative article.Thanks.
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I think I am confused.

My understanding was that if one bids the highest for a key word, one gets the better position.

Are you saying that there are other factors?

I haven’t participated in the Google bidding process, but it would be nice to know how it works.

Are you saying that somehow Google judges the ad or the site from which the ad comes and generates a score of some kind which in turn results in a higher or lower position on the search results page when the keyword is used in a search no matter how much the customer bids of that keyword?

If so, how is that judgment made, and why would they do that?

Beth

My favorite hobby shop:

ToysPeriod is a leading online shop specializing in lego sets and model railroad equipment.

@Dwight:

Test it. Let your searchers decide.
Their opinion is what counts. =)

@ Beth:

Yes, bidding higher generally means higher ranking.

BUT…what I was trying to say was that bidding higher doesn’t get you higher quality score.

If you want higher quality score, you need to focus on relevancy, quality and getting higher click through rates (compelling ad).

Hope this helps.

Cheers,
Jag

great post !

It interesting to know that just throwing money at the campaign will not necessary increase the results. Thanks for the heads up that the advert and also the landing page need to be monitored and adjusted to get the most from the campaign.

It is always interesting to watch how a myth is being frustrated! And mainly myths often dominate in social mind:(

So many factors to Google’s many complicated rankings. It’s like one big mystery. Once we think we have it sorted out, they can easily go and change it.

It interesting to know that just throwing money at the campaign will not necessary increase the results.

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Thanks for sharing these tips. Here is my new post about the same theme http://make-money-beginners.blogspot.com/2010/07/boost-google-ratings-and-rankings.html
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Thanks for info,very useful.
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I am starting our CPC campaign next week..this is good information to know..thanks for sharing.

Good to know this information.this is a
great help to all especialy those in need s
of financial assitance about adwords and its policies.

It’s very important to have some knowledge about Google Adwords. I run a few projects without any experience and i lost a lot of money. Now I read a lot of books and blogs about adwords and finally I know how to set up everything properly to have big ROI :)

Thanks for sharing this great information, i´m new to Google Adwords and i´m seeking for info. Thanks again!

Your blog post is spot on. It’s disappointing that so many marketers look to increase their CTR through higher bids alone.
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I think this is logical since if the myth is “true”,
what will happen to those who don’t have the capacity to bid high? It will not be fair right?

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It interesting to know that just throwing money at the campaign will not necessary increase the results. Thanks for the heads up that the advert and also the landing page need to be monitored and adjusted to get the most from the campaign.

I also think that its very interesting that increasing adwords campaign spending may not increase the results, although it certainly could. I have been having some trouble getting my landing page approved and I’m not sure why its been so hard but hopefully I’ll find some other helpful resources. Great information.
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Nice tips and tutorials about google adwords.

Good article, more about CTR you can also find on http://blog.bitlogic.biz/2011/01/high-position-in-google-its-easier-than-you-think/

With Google AdWords quality levels can be your worst enemy, especially if you obsess on score without regard for the appropriate experimental procedure. In the column this week, I will discuss five main approaches to improve the quality at Google. These tactics usually can not hurt in either Microsoft AdCenter. However, you may want to control their impulses to run on more than one of these quality advice at a time, because if you really want to see the impact of specific tactics on the performance of your campaign, you better do an experiment controlled.

just want to do some google adwords which is refer as pay per click

Google Adwords is most expensive program but if you want to get best results then you must use this program.

With Google AdWords quality levels can be your worst enemy, especially if you obsess on score without regard for the appropriate experimental procedure. In the column this week, I will discuss five main approaches to improve the quality at Google. These tactics usually can not hurt in either Microsoft AdCenter.

You can bid higher and still get a poor score. On the flip side, it is possible to obtain a high quality score even though your bid is low.

I know you might be thinking a high ad rank due to a higher bid should get you a good quality score by virtue of your high CTR.

Thanks for explaining the important factors of adwords in details, this post was really helpful for me in improving my adwords knowledge.

Google AdWords is very useful,thank you for sharing this.

Thanks a lot. I am about to learn Google Adwords. That’s the great start for me!

To get to work. At the beginning of the most important, to really choose the right strategy

Adwords is very efficient. I use it for 3 years already. Everything goes on perfectly. And no overexpences are taken because I pay just for clicks.

Google adwords surely a great way to improve one’s business.

Google adwords surely a great way to improve one’s business.

I am about to learn Google Adwords. That’s the great start for me!
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Google adwords great source to expand your business and Google adsense to earn profit from that business. In fact Google is most amazing thing ever happened to me.

Thanks for the info that the advert and also the landing page need to be adjusted and monitored to get the best from the campaign. It’s interesting to know that just throwing money at the campaign will not always increase the results.

These tactics usually can not hurt in either Microsoft AdCenter. I will discuss five main approaches to improve the quality at Google.

Thanks for sharing.. Google Ad words is really a great source to expand your business

as far as i know that in order your ad rank is high, you need to have the highest bids for each keyword and the a high quality score.

It’s interesting to know that just throwing money at the campaign will not always increase the results.oogle adwords great source to expand your business and Google adsense to earn profit from that business. Adwords is very efficient. I use it for 3 years already. Everything goes on perfectly.

Excellent article!
Cost efficiency and Quality Score are like bread and butter in Adwords Advertising. Not so many seems to understand the great impact QS can have on their budget and traffic.

Cost efficiency and Quality Score are like bread and butter in Adwords Advertising. Not so many seems to understand the great impact QS can have on their budget and traffic.

Ive Been struggling with poor Landing Page google has really come done on affiliates so be real careful about how you are linking to you affiliate links

You can bid higher and tranquil get a poor score. On the flip side, it is potential to obtain a high quality score even though your bid is short.
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Working with Adwords has become so tough nowdays but anyways it still reamins the best quality traffic source.

Yes nice tool and in general Google has wonderful functions, what about AdWords I like especially click through rate in my opinion it has the highest result.

Hi,
good article..
thanks for mentioning about quality of landing page..
sure through thz we can reduce the cost…

Another thing that I noticed is that the new rules do not allow you to link to affiliated from your landing page. You need to go from your landing page to another page on your site and then link from their.

It’s interesting to know that just throwing money at the campaign will not always increase the results.oogle adwords great source to expand your business and Google adsense to earn profit from that business. Adwords is very efficient. I use it for 3 years already. Everything goes on perfectly.

Very interesting information about Google ad-word, i am going to set ad-word campaign for my 2 sites and i ma sure your detail information will sure help me for high CTR.

It’s interesting to know that just throwing money at the campaign will not always increase the results.

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you can use conversion optimizer also to target better keywords with high conversion rate

I’m not sure if you were aware of this but if you You can bid higher and tranquil get a poor score. On the flip side, it is potential to obtain a high quality score even though your bid is short.