AdWords Marketing – Words That Add Urgency to Your PPC Ads

Google AdWords is not cheap, however, if you can get more clicks & a higher click through rate, your cost per click will drop. 1 of the most powerful ways to get more clicks in a shorter time is simply to add urgency to your pay per click ads.

Quantity Limit

If you are selling products, you can limit the quantity, these are the words which you can use…

• limited availability
• limited quantity
• selling out fast
• only 7 available
• only 7 left
• less than 13 left
• get 1 of the last 17
• supplies are running out
• while supplies last
• while you still can
• the next 7 orders will get
• almost gone

When using numbers, you want to make sure you use some odd numbers (such as 7, 9, 13, 17, 23, 27 & more) so that it is easier for people to believe what you say.

Time Limit

For almost anything that you are selling, you can give a time limit, these are the words which you can use…..

• limited time only
• today only
• this week only
• holiday special
• before it is too late
• price going up soon
• while it is still available
• special sale ends soon
• special offer ends soon
• buy now & save
• order before X & Get Y
• free shipping until
• free Shipping today only
• time is running out
• last chance

When using time limited offers, make sure you explain it clearly so that people will believe you rather than thinking that you are just trying some silly marketing gimmick.

Reason Why

Many people actually failed while trying to use scarcity tactics because nobody believes them! Whenever you want to use such tactics, give people a real & reason why they must act now. When your reason is good, you will see your response rates shoot through the roof.

Summary

By now, you probably realized that urgency is created by scarcity. Based on some studies, scarcity is 1 of the most powerful factors that influence people to take action immediately. This is powerful, do not abuse it!

Samuel Ng

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The rich jerk is just another money making idea, on how to use an affiliate company such as Click bank. You will still need to advertise your website or their websites; which will earn you a commission every time someone orders from advertisement

Great article Samuel, and very sound advice indeed :)

Regards,

Ed

Great advice, though I wonder why odd numbers are more effective than even numbers…

Thanks Ed, glad you like my article.

I think we’re so used to seeing those terms which are supposed to make us act urgently that we just ignore them now.

Don’t you think?

Odd numbers look more real when compared to even numbers, which is why they work better.

Scarcity methods without a valid reason does not work as well as scarcity with a solid reason.

That’s realy nice topic great advices too. Thank’s for sharing with us!

Great article Ed. Google Aawords is a must in online business. I must say, your page is one of my favorite place to visit. I learned more things here than the other ones I found.

A very well-written yet awesome article about Google Adword, Samuel. I bet they’re calling them as “Magic methods”, isn’t it?

Dear Samuel your articles really very helpful for us and that’s maybe not only for your advices. You have talent for writing. Keep going;)))

Hi! Its a very well-written yet awesome article about Google Adword,any way I appreciate this and its a cool post so Thanks for the informative one and keep up post cont……….:)

Zenelea

Train Horns – This article is written by me not Ed. Just remember Ed writes more about SEO, I write more about PPC, Ed plays acoustic guitar, I play electric guitar.

Wilson – yes, you can call them magic methods or whatever as long as it works for you. Also remember, only use it when it’s true, do NOT lie!

Thanks for all the positive comments. I am actually very surprised that so many of you like this post because among the many articles I wrote, this is not 1 of my favorites.

I prefer my articles on conversion because it makes me the most money.

1 of the most powerful ways to get more clicks in a shorter time is simply to add urgency to your pay per click ads.

Thanks for the tips on how to give a tone of urgency to my advertisments. I guess, you are really right. Urgency in tone would make people act immediately.

Allen

Hi Samuel ad thanks for that useful posts. I often reading your blog. Thanks again and keep going

Thanks samuel. I have been using some of your tips but some I never thought of. I will be using them from now on. Again thanks

I want to ask one thing about AdSense that why Google is banning our account in AdSense? Though someone else clicks 3 times, what is our fault? Can any one explain me? Thanks.

I thought that google pay per clicks are same whether you have few or more clicks but npw it is clear that more clicks less cost.

Hi samuel,
very informative article..
thanks for the point tat how to make urgency to advertisements.
odd numbers are quite easy when compared to even numbers…
yes i agree when we give a valid reason then automatically the response should be good..

Getting higher clicks takes lots of new ideas and thinking. Adding certain time limit can get more clicks but you have to maintain loyalty as well and have to display the stuff which you have added in your ad text otherwise there may be chance of account banned by Google.