How To Improve Your Email Open Rate and Click Through Rate By 7.8% and 8.4% Respectively

I’ve been fiddling around with email optimization in the past week.

Thinking to myself…how can I improve my open and click-through rate to my list?

Yes I’m always thinking of improving these email metrics.

Because any small increase in conversion can mean a significant increase in profitability.

This is especially true if you use email marketing as a sales channel.

Anyway…I thought I do a split test. Or more specifically split broadcast in this case.

I will spare you all the details and dive straight into the methods I used to improve my open and click through rates (the results you see in my post title is based on just 2 tests).

Improving Open Rate:

Personalize your email subject headline with your subscriber’s name. That’s it.

I found that a name-personalized email headline generally outperforms one that doesn’t.

You will need a good email marketing solution for this. I’m using Aweber and it performs brilliantly for me.

Improving Click Through Rate:

Keep the email as short and focused as possible.

And have the same link repeated twice.

Ok. That’s it!

The length of your email content definitely plays a huge part.

Works even better if you have a cliff-hanger styled teaser that leads the person to want to click on to the link.

Think ‘benefit + curiosity’ and you got a winning formula.

Simple ain’ it? And it works.

As usual, let me know what are your thoughts. My ears and eyes are peeled.

All Success,

[tags]E-MoneyMarketing, email marketing, open rate, click through rate, internet marketing[/tags]

Thanks for this post, I too was having problems with emails and click through rate. Thanks for the tips

Personalizing your email is one of the important factors that could help you to improve your email open rate. If you send an email to someone addressed to his real name, there’s a big possibility that he/she will open your email. Thanks for the very useful tips! :)

i am agree

There are a lot many ideas on the internet with the help of which we can earn easy money. We can have a lot of money I we try one of these schemes and the thing we should do is that we should rely on our skills and try these ideas.

These are great suggestions – I’ve done email marketing and I almost gave up on it – but perhaps it’s not the medium that’s wrong, but my approach.

The headline is definitely one of the most important parts. You get that persons’ name in there and it becomes exponentially more effective in garnering clicks and interst.

Great tips! I also believe the headline is a very important factor. I know from personal experience that I don’t open anything with an odd title. Cliff-hangers work great!

The problem with putting the recipient’s name in the subject line is spammers are already doing it. I get some bizarre subject lines with my name trying to get me to open them and there is no way I am going to. I am already becoming immune to that tactic.

@Myfinancebutler:

Don’t give up. Email marketing is an fast, effective, not to mention, cheap way to reach out to your target audience. Use it.

@ tv bracket:

You got a point. However the key thing here is that we make sure that before we even email any people…we ensure that we get their permission first.

It’s one thing to receive email from someone you have given permission to…and another from someone you dunno at all.

Have you tested this method on your list? If not, do try it. And let me know your results.

Cheers,
Jag

We can make tons of money if we try one of these methods and the thing we should do is that we must rely on our talents and try these ideas.

I want increase my e-mail.Thanks for your nice idea.

Thanks for sharing this info. It is always great to get new ideas to increase traffic flow. Thanks

I have the first name in the subject headings of my emails, but this post has made me realise that my emails are too long. My next job today is to edit them.
Barb.

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Hi, by this article i get lot of tips to earn money online and it is very easy to earn money by only one click, thanks a lot.

Great tips! I also believe the headline is a very important factor.

I also believe the headline is a very important factor.

Jag, you really composed the perfect keyword for this.. “cliff-hanger styled teaser”.. I would consider the cliff-hanger styled teaser trick would deliver more quality clicks with effective conversions. Some of you here might also realize that some lists have even started to put cliff-hanger styled subject without names. The trick sometimes seems to also work with immune people like me..

Thank you for your timely advise. I would be interested in reading your thoughts on how to optimize emails for spam filters. It seems that this is one of the greater issues with email marketing.

I agree with you that the two major components are the headline and the length of the email (of course the content has to be relevant. The headline hooks you into reading the article. The length makes you want to keep on reading.

ok thanks 4 your idea

The way the email is structured dictates often the effectivity of the campaign. Thanks for the tips.

I think the best tip you provided is that the subject of the email should contain the recipient’s name. Thanks.

This was very interesting and i am happy that someone has written about something like this atlast. It took a long time coming. I will surely try out these stuff!

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It seems that this is one of the greater issues with email marketing.

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Nice post. Thanks for the suggestions.

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Wow! nice blog . i loved reading it.

thanks a lot

Thanks for the open right blog. It was very useful for me. I loved reading it.

Thanks!

It was a great idea. Ya I agree this is good email marketing solution. It was very informative and nice tips. It was very useful for me. I am surely try this one. This article is very helpful to earn money for me. Thank you for giving this idea.

Thank you Frank for information. I completely agree with you. On my mind the most important part of email is the subject, I usually don’t read the body if I don’t like the subject…Email still brings great results when the right messages reach people who WANT to be reached at the right time. Maybe this means companies are doing a better job of giving people content they want? Still, I didn’t expect numbers to go up though…

nice tips!and I also believe the headline is a very important factor. I know from personal experience that I don’t open anything with an odd title. Cliff-hangers work great!and The problem with putting the recipient’s name in the subject line is spammers are already doing it. I get some bizarre subject lines with my name trying to get me to open them and there is no way I am going to. I am already becoming immune to that tactic.

People get tons of email… Why should they read yours? If you’re not providing compelling, useful content in your emails, they’re not going to open it… People don’t want to just hear from you… They want something useful from you… You should also place the instructional message on your opt-in confirmation screen, and all welcome emails that you send…
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Hey that was really more informative blog.. I don’t know before reading your blog that email to will help to made money.. Thank you for suggesting this kind of ideas.. I will definitely try your idea I hope it will definitely work.. Thanks for your tips and suggestions..
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Great Tips!!! The secret to improving your email open rates is to make your messages more timely and more relevant… Open rates and clickthrough rates are higher in transactional email because transactional emails
reach people who have just bought from you or asked
you for more information….
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This is good advice. I think your blog is full of information that useful and it can be share with me because I’m beginner. It’s a benefit to me to know you more and make you as my friend on the bloggers word. I learned something about email open rate.

E-marketing is one the blooming technology in this world and even i like to place my career in that and I would be interested in reading your thoughts on how to optimize emails for spam filters. It seems that this is one of the greater issues with email marketing. Greets to E-marketing!!!!

thanks for this nice tip. email marketing is certainly one of the most cost-effective methods of promotion.

Hi thanks for this useful information you have just shared. This will help me improve me email marketing campaign. Cheers Man! :)
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Hi I really have problems with my email open rate in my email marketing campaign. I have a high email delivery rates though, only few clicks and some of them don’t bother to open my email. For these tips I hope I can get success with it. Many thanks!

I wish you could add some guideline on how to test the content present in email so it can pass spam test of specific mailer and doesn’t get thrown to spam or junk email.