How To Improve Your Email Open Rate and Click Through Rate By 7.8% and 8.4% Respectively
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I've been fiddling around with email optimization in the past week.
Thinking to myself...how can I improve my open and click-through rate to my list?
Yes I'm always thinking of improving these email metrics.
Because any small increase in conversion can mean a significant increase in profitability.
This is especially true if you use email marketing as a sales channel.
Anyway...I thought I do a split test. Or more specifically split broadcast in this case.
I will spare you all the details and dive straight into the methods I used to improve my open and click through rates (the results you see in my post title is based on just 2 tests).
Improving Open Rate:
Personalize your email subject headline with your subscriber's name. That's it.
I found that a name-personalized email headline generally outperforms one that doesn't.
You will need a good email marketing solution for this. I'm using Aweber and it performs brilliantly for me.
Improving Click Through Rate:
Keep the email as short and focused as possible.
And have the same link repeated twice.
Ok. That's it!
The length of your email content definitely plays a huge part.
Works even better if you have a cliff-hanger styled teaser that leads the person to want to click on to the link.
Think 'benefit + curiosity' and you got a winning formula.
Simple ain' it? And it works.
As usual, let me know what are your thoughts. My ears and eyes are peeled.
All Success,
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