Comments on: Long Sales Copy Don’t Work? Think Again.

By: Scrap Gold Price

Scrap Gold Price — Sat, 20 Feb 2010 22:04:32 +0000

The winner here is the marketer who knows when short copy will do the job and when the long copy should be used. Just as the sales word goes “long copy for big absorbing purchases and short copy for the easy stuff”.thanks.
Scrap Gold Price´s last blog ..Sell Gold

By: Grace Wismer

Grace Wismer — Tue, 30 Jun 2009 02:27:56 +0000

I think sometimes it works. For example, if a would-be customer is very familar with some products, he just need to compare several products, then he need the detailed explanations,that means long and specified sales words.

By: Singapore Property

Singapore Property — Wed, 08 Apr 2009 07:37:49 +0000

I don’t think it works for copywriting.Explaining to people face to face is through hearing, while copywriting to sell products is through seeing.It’s a different form of communication.Personally I felt that copywriting don’t need to be long but has to have the impact of selling.

By: Lightning Bug Viral Advertising

Lightning Bug Viral Advertising — Wed, 11 Feb 2009 22:18:01 +0000

It’s like trying to chat up a girl. You can try a chat up line, but you probably just get ignored or slapped. Take the time and effort to build up a rapport and you might just get somewhere.

That’s how I see it anyway.

By: Emule Gratuito

Emule Gratuito — Sun, 01 Feb 2009 22:01:18 +0000

I agree with african antelope, in the end it just depends on the product you are promoting.

If the target is lazy people, than I would suggest a shorter sales copy :D

By: Stevens Johnson Syndrome

Stevens Johnson Syndrome — Wed, 17 Dec 2008 08:46:31 +0000

Thanks for these excellent suggestions. I will use these to market my stevens johnson syndrome website.

By: Home Based Business

Home Based Business — Thu, 11 Dec 2008 10:31:47 +0000

good when you next post write?

By: Paxil Birth Defects

Paxil Birth Defects — Tue, 09 Dec 2008 12:21:42 +0000

Being specific, clear & informative is what really matters according to me.Then whatever it may take…being long, short or descriptive.

By: african antelope

african antelope — Tue, 09 Dec 2008 05:54:06 +0000

I do agree that Long sales copy is the best, but I think if you are targeting a younger audience, the longer sales letter approach may not be the best. But then again… it just depends on the product you are trying to market. At least that is my opinion. But in the end I do agree that yes the long sales has the best overall conversion.

By: Jag Foo

Jag Foo — Sat, 06 Dec 2008 03:45:15 +0000

@Monty J:

I do understand. I don’t read all long copies myself.
Except for those I’m really interested in.

You may like to think back about some of the purchases you made recently. I’m talking about products you were really interested in.

Were they long or short copies?

Did you re-read the brochure or copy a 2nd time?

Jag