Piracy Can Be Good For Marketing…

Yes. Ironic as it sounds, it can be - provided you know how to do it right.

I have to confess this apply more effectively towards the informational marketing niche. More specifically digital informational products.

You see. In the digital informational product arena, almost everything gets pirated. It is the reality of the game you have to face up to.

Everything can be downloaded and distributed, whether you like it or not.

E-books. Mp3. Graphics. Videos. Games. All can be easily ripped off.

With the explosion of file sharing sites and peer-to-peer network (P2P), it is only a matter of time before you find your product up there within those ranks too.

So How Do We Solve This Darn Problem?

Well…as they say, if you can’t win ‘em…join ‘em!

Wait up! I’m not talking about being a pirate yourself, silly. But about how to turn it around - to your advantage!

Think about it.

Share This

11 Simple Viral Marketing Techniques Even A Kid Can Implement To Devastating Effect

I realized that throughout all my blog entries, I have not exactly touched on viral marketing.

Damn, where have I been? It’s time to right a wrong. And this entry will be the start of more viral marketing stuff to come. You can bet on it.

But first, what the heck is viral marketing?

Let me attempt to explain.

You got a flu before right? Chances are, you probably got that shit from some guy. And that particular guy could have gotten it from another. And you just happened to be at the end of the chain.

Or maybe not, if you are not treated properly. You gonna pass that shit to someone else.

Alright, I hope you get the drift.

In a more formal marketing speak, viral advertising refer to marketing techniques that use preexisting social networks to produce increases in brand awareness, through repeatable viral processes.

It is similar to how pathological and computer viruses spread.

Share This