Let’s face it.

Most prospects will not buy from you the first time round.

If they leave your website…they could be gone for good!

That’s why it is important you follow up. You do this by getting them to sign up to your list, and you can communicate with them later.

Exit pops are also very useful for engaging the prospects just as they are leaving.

Today, I want to talk about another technique you can use. It’s called re-marketing!

What’s Re-marketing?

Re-marketing let’s you re-communicate with your visitor after they have left your website.

Perhaps you might have missed out on an important benefit which you have not highlighted earlier.

Re-marketing gives you that opportunity to address that.

Or maybe the prospect could have decided it isn’t the right time to buy the first time round.

Re-marketing enables you to re-iterate your benefits to create a more compelling sales message.

Why remarketing?

Simple. More effective and personalized follow ups = greater conversion & more profits.

Re-marketing Platforms

1. Google Adwords – Google Display advertising has a re-marketing feature where you can tag your pages according to your prospect’s reference.

You can then create an Adwords campaign to show these past visitors highly relevant ads while they are browsing the sites on Google Display network.

2. FetchBack – FetchBack works similarly to Google Adwords re-marketing’s platform.

You can deliver highly relevant ads to visitors who have left your website to build relationship and increase sales.

Powerful stuff. And will help increase your ROI.

As usual, let me know your thoughts.

Jag Foo

---
Related Articles at E-MoneyMarketing:

How To Use Your Audience’s Fear To Your Marketing’s Advantage
Eat The Breakfast of Champions
Copywriting Techniques You Can Use To Sell – TODAY!
Unbreakable Solid Rules To Winning In The Online Marketing WAR!

You know it’s important to know your customer.

Because if you know what your customer want…you can give it to them…and in return, they will buy more from you.

They get what they want. You get more profits. Everyone is happy.

That said, when it comes to online marketing, it’s not just enough to know what your customer wants based on your research.

You want to go to the next level for a more comprehensive, in-depth understanding.

I’m talking about “spying” on what your customer is literally thinking and doing on your website – real time!

Don’t worry. There’s nothing sinister or sneaky going on here.

This is pure marketing intelligence. Just as you need good enemy intelligence to win a war, you need good customer intelligence to win more profits!

Just imagine…what if you have access to behavioral analytics that can allow you to:

• Watch over your customer’s shoulders to analyze every mouse click, keystrokes and scrolling patters…
• Analyze where your customer is focusing his attention on your webpage to see what interests him and what doesn’t…
• Track where his eyes are mainly focused on…
• Discover how far down your customer is scrolling…which links he is clicking on…
• Observe how your customer reacts to forms (too long or too short?)
• Discover where is your customer dropping off in your sales process
• Discover how your customer responds to hyperlinks through click hover time, click hesitation time, etc…

Do you think you can use these valuable data to optimize your website to make your sales process more effective?

Do you think you can garner greater profits as a result?

You bet you can.

This is where ClickTale comes in => http://www.clicktale.com

ClickTale is an amazzzzzzzzzzzzzzzzzing analytics tool.

The behavioral analytics they give you are so comprehensive. The data you get is simple invaluable to your business.

If you are a serious marketer, you need to have ClickTale in your arsenal.

I mean will you go to war without your tanks and fighter jets?

You don’t want to go to online war without ClickTale.

I’m probably scratching the surface of what ClickTale can do here.

I’m still exploring ClickTale myself. And I can tell you how amazing it is to see what exactly is a visitor doing on your website.

Every click…every scroll…every damn action…can all be tracked. It’s scarily powerful.

You can sign up for the free version here:

=> http://www.clicktale.com/signup?ct=t(Free),t(FreeB)

Try it. You will not regret the marketing edge this little tool can give you. As the cliche goes…this is so powerful…it’s almost illegal! =)

As usual, let me know your thoughts.

Jag Foo

---
Related Articles at E-MoneyMarketing:

How To Lower Your AdWords Cost And Increase Your Campaign Profitability – At The Same Time.
Recover Lost Prospects With Re-marketing
How To Spy On Where Your Target Audience Are Hanging Out…And More…
Marketing Experiments Exposed!

Here’s another example of how a little tweak can effect a huge change.

In this case, we are going to talk about the power of consensus.
Or the power of the crowd.

How does this fit into the “small change big impact” theme? Let me explain…

There’s this product where buyers can call in to buy.

The product was advertised as an infomercial.
And the call-to-action line was “Call now and our operators will be there to serve you”.

Well…the response was okay, but not fantastic.

So the call-to-action line was re-written and tested.

It now read, “Operators are busy. Please call back again later if the line is engaged”.

Straight away, orders went through the roof!

Why was there such a big impact when the change to the call-to-action script is so small?

Because of the power of consensus!

In the first case, you get the mental picture that operators are free, and are probably twiddling their thumbs waiting for calls to come in.

But in the second case, the picture is that of busy operators who have their hands filled with orders.

And if everyone is buying it, then it probably is going to be a good product. So I must get it!

See the difference?

Yet another example that demonstrate the importance of:
- Constantly testing and tweaking for higher conversions
- Paying attention to the even the smallest of details. Because sometimes they make all the difference.

As usual, I love to hear your comments.

All success,

Jag Foo

P.S Important => What if you can discover the secret element that can increase your profits by 1,000%…and more…

Will you be willing to do a small test – which you can implement in no time and cost zero dollars – that can potentially yield you disproportionally large results?

Click here now if you want to discover these secrets that Jay Abraham, Mark Joyner and other marketing legends have been exclusively to their clients => http://emoneymarketing.com/SmallChangesBigProfits/

---
Related Articles at E-MoneyMarketing:

Small Change Big Impact Part 2
Small Change Big Impact Part 1
Deadly Research Resources and Tools
Why Internet Marketing, Business and Finance? – Part 1

In the previous post (part 1), we talk about using the principle of consistency technique that helped a restaurant reduce their cancellation of table reservations by 30%.

This was achieved just by adding 2 “small words” to the call script used by the phone receptionist.

Today, we are going to explore another “Small Change Big Impact” scenario.

I got this from a newsletter issue from John Forde’s Copywriting Roundtable. I thought it’s pretty relevant to today’s theme.

And I think you will like this. It goes like this:

In Italy, and for many countries for that matter (including Singapore where I am based), you get penalized with points if you commit a traffic offence.

Once you accumulated points to a certain level, your driving license get suspended.

Now Italy is well well-known for bad driving on the road. And while this measure probably work to a certain degree, the authorities decided to do a small tweak to the system.

They Flipped It Around!

That means you start of with points on your record. With every violation, you get points taken off. If you hit zero, you are IN LUCK! Say goodbye to your license!

What happened after that?

Traffic deaths went down. Accidents went down. Speeding incidents went
down. Helmet and even seatbelt use went up!

Small change. Big impact.

But why?

Because fear of loss is a powerful motivator!

When it’s down to “fear of loss” versus “benefit of gain”, the former wins. Hands down.

Don’t believe me? Take a look at the stock market. It can take years for a stock to reach its absolute peak. But you only need a matter of months (or even days) for the stock to plummet back to square one during a panic.

Wonder why weekend clearance sale work so well? Because people are afraid of missing the bargain. There is “scarcity” involved. That’s very effective in getting people to act. And act now.

Amazing how human emotions work right?

As usual, let me know your thoughts below.

All success,

Jag Foo

P.S Important => What if you can discover the secret element that can increase your profits by 1,000%…and more…

Will you be willing to do a small test – which you can implement in no time and cost zero dollars – that can potentially yield you disproportionally large results?

Click here now if you want to discover these secrets that Jay Abraham, Mark Joyner and other marketing legends have been exclusively to their clients => http://emoneymarketing.com/SmallChangesBigProfits/

---
Related Articles at E-MoneyMarketing:

Small Change Big Impact Part 3
Small Change Big Impact Part 1
Deadly Research Resources and Tools
Why Internet Marketing, Business and Finance? – Part 1

Do you know that you can have significant increase in revenue just by making seemingly “small changes” to your business?

Most people tend to think that if you want big results…you need big change! You need to spend big money! But that’s not entirely true!

If you know how to make the RIGHT change, you can still achieve great results even if it may just be a small tweak.

Let me tell you a story illustrating this concept.

I read about this story in one of Robert Cialdini’s presentation about how to be more persuasive.

Robert Cialdini is a world-renowned authority in the study of influence. He is also the best-selling author of “The Psychology of Influence”.

And it goes like this.

There is a restaurant that takes advanced booking by phone. But there was a problem. There were many customers calling in to cancel at the last minute.

The thing is that the receptionist was trained to say “Thank you for calling our restaurant. Please call if you want to cancel your reservation” to all the customers making their booking.

Later, a small change was made to this statement. To be more precise, 2 extra words was added.

What was it?

Now, the receptionist says, “Thank you for calling our restaurant.

Will you please call if you want to cancel your reservation.”

That’s it. And because of these 2 extra words (“Will you”), there was a 30% reduction in cancellation.

What happened here?

Let me tell you, the restaurant just applied…

The Principle Of Consistency

We like to be consistent. And if someone points out any inconsistency in your behavior or actions…it will cause you to feel highly uncomfortable.

Therefore, when we insert the extra 2 words “Will you” into the question, it subconsciously tells the person on the other end, that now he has got to take responsibility.

He made the booking at first. And now he cancels. The receptionist wants him to know that he is being inconsistent. By using the word “you”, the person is now more aware of this fact.

Amazing isn’t it? The addition of just 2 words!

Can you apply this concept to your website’s sales copy to make it more persuasive? Definitely.

Test it. And you will see the result.

The next time you meet a client, see if you can implement this principle to get the other party to do what you want.

While you may not be succeed all the time, it will surely increase your odds.

In the next part, I will share with you another “weapon of influence” that can yield powerful results with just another small tweak.

All success,

Jag Foo

P.S Important => What if you can discover the secret element that can increase your profits by 1,000%…and more…

Will you be willing to do a small test – which you can implement in no time and cost zero dollars – that can potentially yield you disproportionally large results?

Click here now if you want to discover these secrets that Jay Abraham, Mark Joyner and other marketing legends have been exclusively to their clients => http://emoneymarketing.com/SmallChangesBigProfits/

---
Related Articles at E-MoneyMarketing:

Small Change Big Impact Part 3
Small Change Big Impact Part 2
Deadly Research Resources and Tools
Why Internet Marketing, Business and Finance? – Part 1

A smart marketer makes data driven decisions. Not so much of decisions based on others people’s opinion or what he hears.

But one based on cold hard statistics gathered from his prospects and customers’ actions.

For example, if you are a pay per click marketer, you will want to know which of your keywords, ads and landing pages converts the best.

This is vital because you don’t want to be shooting in the dark. Because that can mean 2 things – you take longer to get profitable…and you spend a lot more advertising that you should be.

Or because you don’t know what is working.

Fortunately, there are a lot of good tracking softwares out there.

And among the best…and a free one at that is prosper202.

It’s powerful. It gives in depth statistics. And it’s free. Can’t ask for more.

I use it for my PPC campaign myself. Excellent software.

It does what I just described and a lot more…

Here are some screenshots:

A good friend, I recently got to know, in the Warrior Forum, Derek Krein, has came out with a mini training course on tracking with Prosper202.

And not only that, it also covers on how you can use Prosper 202 to track other web links, banner ads, site placement ads and articles.

Solid stuff.

Here’s the link to Derek’s training course:

=> http://www.warriorforum.com/warrior-special-offers-forum/39485-alert-dont-throw-money-away-track-sales-conversions-like-pro-9-95-a.html

Check it out.

Meanwhile, let me know what you think?

Do you track? If you are a PPC marketer, what do you track with?

All success,

Jag Foo

[tags]E-MoneyMarketing, adwords, tracking, pay per click, prosper202[/tags]

---
Related Articles at E-MoneyMarketing:

Complex Testing And Tracking Made Simple
Simple Approach To Negotiation
Simple 4 Step Workflow to Online Marketing Success
Marketing Services