Recover Lost Prospects With Re-marketing

Let’s face it.

Most prospects will not buy from you the first time round.

If they leave your website…they could be gone for good!

That’s why it is important you follow up. You do this by getting them to sign up to your list, and you can communicate with them later.

Exit pops are also very useful for engaging the prospects just as they are leaving.

Today, I want to talk about another technique you can use. It’s called re-marketing!

What’s Re-marketing?

Re-marketing let’s you re-communicate with your visitor after they have left your website.

Perhaps you might have missed out on an important benefit which you have not highlighted earlier.

Re-marketing gives you that opportunity to address that.

Or maybe the prospect could have decided it isn’t the right time to buy the first time round.

Re-marketing enables you to re-iterate your benefits to create a more compelling sales message.

Why remarketing?

Simple. More effective and personalized follow ups = greater conversion & more profits.

Re-marketing Platforms

A Secret Tool To Spy On Your Site’s Visitor (For Greater Sales Conversion)

You know it’s important to know your customer.

Because if you know what your customer want…you can give it to them…and in return, they will buy more from you.

They get what they want. You get more profits. Everyone is happy.

That said, when it comes to online marketing, it’s not just enough to know what your customer wants based on your research.

You want to go to the next level for a more comprehensive, in-depth understanding.

I’m talking about “spying” on what your customer is literally thinking and doing on your website – real time!

Don’t worry. There’s nothing sinister or sneaky going on here.

This is pure marketing intelligence. Just as you need good enemy intelligence to win a war, you need good customer intelligence to win more profits!

Just imagine…what if you have access to behavioral analytics that can allow you to:

• Watch over your customer’s shoulders to analyze every mouse click, keystrokes and scrolling patters…
• Analyze where your customer is focusing his attention on your webpage to see what interests him and what doesn’t…
• Track where his eyes are mainly focused on…

Small Change Big Impact Part 3

Here’s another example of how a little tweak can effect a huge change.

In this case, we are going to talk about the power of consensus.
Or the power of the crowd.

How does this fit into the “small change big impact” theme? Let me explain…

There’s this product where buyers can call in to buy.

The product was advertised as an infomercial.
And the call-to-action line was “Call now and our operators will be there to serve you”.

Well…the response was okay, but not fantastic.

So the call-to-action line was re-written and tested.

It now read, “Operators are busy. Please call back again later if the line is engaged”.

Straight away, orders went through the roof!

Why was there such a big impact when the change to the call-to-action script is so small?

Because of the power of consensus!

In the first case, you get the mental picture that operators are free, and are probably twiddling their thumbs waiting for calls to come in.

Small Change Big Impact Part 2

In the previous post (part 1), we talk about using the principle of consistency technique that helped a restaurant reduce their cancellation of table reservations by 30%.

This was achieved just by adding 2 “small words” to the call script used by the phone receptionist.

Today, we are going to explore another “Small Change Big Impact” scenario.

I got this from a newsletter issue from John Forde’s Copywriting Roundtable. I thought it’s pretty relevant to today’s theme.

And I think you will like this. It goes like this:

In Italy, and for many countries for that matter (including Singapore where I am based), you get penalized with points if you commit a traffic offence.

Once you accumulated points to a certain level, your driving license get suspended.

Now Italy is well well-known for bad driving on the road. And while this measure probably work to a certain degree, the authorities decided to do a small tweak to the system.

They Flipped It Around!

That means you start of with points on your record. With every violation, you get points taken off. If you hit zero, you are IN LUCK! Say goodbye to your license!

Small Change Big Impact Part 1

Do you know that you can have significant increase in revenue just by making seemingly “small changes” to your business?

Most people tend to think that if you want big results…you need big change! You need to spend big money! But that’s not entirely true!

If you know how to make the RIGHT change, you can still achieve great results even if it may just be a small tweak.

Let me tell you a story illustrating this concept.

I read about this story in one of Robert Cialdini’s presentation about how to be more persuasive.

Robert Cialdini is a world-renowned authority in the study of influence. He is also the best-selling author of “The Psychology of Influence”.

And it goes like this.

There is a restaurant that takes advanced booking by phone. But there was a problem. There were many customers calling in to cancel at the last minute.

The thing is that the receptionist was trained to say “Thank you for calling our restaurant. Please call if you want to cancel your reservation” to all the customers making their booking.

If You Are Not Tracking – You Are Not In The Game…

A smart marketer makes data driven decisions. Not so much of decisions based on others people’s opinion or what he hears.

But one based on cold hard statistics gathered from his prospects and customers’ actions.

For example, if you are a pay per click marketer, you will want to know which of your keywords, ads and landing pages converts the best.

This is vital because you don’t want to be shooting in the dark. Because that can mean 2 things – you take longer to get profitable…and you spend a lot more advertising that you should be.

Or because you don’t know what is working.

Fortunately, there are a lot of good tracking softwares out there.

And among the best…and a free one at that is prosper202.

It’s powerful. It gives in depth statistics. And it’s free. Can’t ask for more.

I use it for my PPC campaign myself. Excellent software.

It does what I just described and a lot more…

Here are some screenshots:

A good friend, I recently got to know, in the Warrior Forum, Derek Krein, has came out with a mini training course on tracking with Prosper202.