Pay Attention To Your Formatting

Have you ever been to blogs or read reports that have great content but fell asleep because of the atrocious way the content is structured?

I certainly have came across a few, and it is such a pity as the content is genuinely great.

This shows one thing:

Formatting Is Important!

To be honest, I have not always pay particular attention to my formatting when it comes to this blog, so I’m not really practising what I preach. One thing for sure, I will definitely be looking to improve the way things are being done here in future.

Ok, let’s get straight to the point.

Here are some vital formatting tips to help improve readability that will keep your visitors coming back (that is assuming your content is already quality).

• Capitalize the starting letter of every word in your headline. Take the headline of this post for example. “Pay Attention To Your Formatting” sure looks nicer and more professional than “Pay attention to your formatting” or “pay attention to your headline” isn’t it?

The Big Money Is In The ‘Lazy’ and ‘Hungry and Desperate’ Market

You know the old adage – “Give a man a fish, and you feed him for a day. Teach a man how to fish and you feed him for a lifetime.”

I very much believe in this too. Learning a useful skill is important.

Unfortunately, not many people subscribe to this wisdom. A whole lot of people out there are just looking for an instant quick fix solution to their problems without wanting to lift much of a finger. They are the ‘lazy’ crowd.

And then, there is another group of people who are in situations so dire, that they grab whatever helping hand that are extended to them. Often they face problems so pressing, that they look hungrily and desperately around for an answer. They are the ‘hungry and desperate‘ crowd.

So what do the ‘lazy’ and ‘hungry and desperate’ crowd have in common?

They are all eyed by the shrewd marketers and businessmen looking to cash in on their problems and solve it for them – for a generous fee!

17 Little WordPress Plugins That Do Serious Damage

I’m a big fan of the WordPress. It is easy to use, flexible and works great as a Content Management System (CMS). I rate it highly, alongside Joomla, which I’m currently experimenting now for my other sites.

Back to WordPress, there are many Internet Marketers who are increasingly using WordPress as a website platform to market themselves and their product, and rightly so!

On its own, WordPress is pretty bare, but once you start adding in all the plugins that are freely available in their WordPress database, watch it turn from a regular Joe into a MONSTROUS beast (something like the big hairy fat ugly orc you see in Lord of The Rings)!

Here are some great plugins I’ve been using so far.

Search Engine Optimization

1. Ultimate Tag Warrior

This has to be one of the most important WordPress plugin. It enables you to automatically tag each of your post without having to make any changes to your theme. There is also a tag suggestion feature to helps you come out with possible tags to use for each of your post. Helps a lot in SEO, and it also gets your traffic via Technorati. If there is just one WordPress you have to choose, this must be it.

Free Copywriting Tips Report For Giveaway

Recently I wrote a 2 part series on “The Characteristics And Hallmarks Of A TRULY Great Sales Copy”.

I have received some good reviews about it, and some of the readers have emailed me to make this available as a PDF report.

Well, being the nice generous guy that I am (*shamelessly* ), I listened, and decided to get it out in a PDF format for your viewing and reading pleasure.

I have edited the series and added in more tips. In addition, I also threw in a list of FREE resources that you will definitely find useful with regards to the topic of copywriting.

I spent quite some time on this report, and I will really appreciate if you can give me some feedbacks. Good or bad, just bring it! Everyone learns in the process!

Enjoy.

Here is the download .

Update

19 April 2007 – First of all, I’ve received some encouraging and constructive feedbacks via email, and I’ve to say I’m really thankful and appreciative.

I made several changes to the report and edited this posting a little (can you tell?).

The Characteristics and Hallmarks Of A TRULY Great Sales Copy – Part 2

In Part 1, we explored 8 of the finer points of what make a brilliant persuasive sales copy that can tempt even the wisest of Eskimo to buy ice.

In Part 2, we shall delve further. C’mon, lets jump right in!

9. Personal stories of triumph

Everyone loves a winner. If the seller can convey his own personal experience of how he has achieved success through his own methods that he is selling, it will be good. If he sets out to display that this feat can be easily modeled and emulated, it will be great. If he comes out with a story of overcoming the odds, from being an underdog to winner, from chump to champ, from loser to the stud who brings home the prom queen, we got a winner on our hands.

Good sales copy usually presents strong engaging stories that do not come across as too egoistic. These stories are normally crafted in a way that are believable and not come across as excessive.

After all the sales copy is all about the buyer, buyer, buyer, and not the seller. The buyer will only care mostly about what is it in for him and not so much about how great the seller is.

The Characteristics and Hallmarks Of A TRULY Great Sales Copy

Copywriting has always been a subject that fascinates me. I did some copywriting before, and I’ve to say that I really love it. Without a good sales copy, even the best product in the world or galaxy for that matter, won’t sell.

Lately, I’ve been reading the works of some of the greatest copywriters, like the late Gary Halbert, as well as analyzing some truly fantastic sales copy that are compelling and persuasive, and I realized that many of them share the same characteristics.

So what are the hallmarks of a GREAT sales copy?

I’ve done all the dirty work and compiled a list. Brace yourself for a ride through the makings of a brilliant sales copy that gets a torrent of cash rushing in!

1. Compelling Headlines

A good sales copy always start off with a great powerful engaging headline. That set the tone right for the reader and make him sit up in his seat a bit to take notice. With the interest gained, it is half the battle won.

A good headline can be a question or just a short quick summary of the whole product, or both.