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How To Get People To Open Up

Negative Body Language Have you ever met someone who is just simply closed to all ideas and suggestions?

One who is skeptical?

 

 

And one who cast a wary eye on just about anyone and everyone, maybe even his grandmother?

Actually, if you notice more closely…

You will notice one thing…

Most of these people usually exhibit this body language..

 

They Have Their Arms Folded!

 

Aha!

Arms folded. And their mind are also folded too.

If you unlock their arms, you unlock their mind.

Now…just how to unfold their arms?

Let me narrate to you a story…

 

I was having a meeting the other day at a company together with my colleagues and their management. We were presenting a collaboration plan.

A senior guy from the company just came in halfway to listen in for a while.

He had his arms folded – a sure tell-tale sign of skepticism and maybe to display his authority.

That caught my eye. Luckily, we had a hard copy of our presentation nearby, and I immediately grab it and went up to him. And presented to him with both my hands.


Discover Some Of The Greatest Headlines You Can Model After

headlines Usually when you…

  • Pick up the newspaper…
  • Come across a brochure…
  • See an incoming email..
  • Watch a commercial….

 

 

…What GRABS your attention?

 

A GREAT HEADLINE THAT IS!!!

 

A great headline acts like the ad – for the ad!

It catches the reader’s attention. Pull in his eyeball. Arouse his interest. And lure him to read on.

A good headline can make a significant difference to how well your marketing campaign go…and in turn affect how much profit you make!

It is no wonder that when we do testing – we must always test our headlines! That’s one of the most important factor to test.

Some of the best headlines has the some or a combination of following characteristics:

 

  • Benefit laden – What’s in it for me?
  • Curiosity inducing – I want to read more..
  • The “You” word – It’s always about me..me…me!
  • Storyline - A good story intrigues me…
  • Question-based – Nothing sets my mind buzzing with activity more than a question posed to me…


How To Make Your Product Twice As Credible – And More – Than Your Nearest Competitors

branding Image courtesy of www.creation.uk.com

In this cut throat, competitive and merciless landscape that we live in, we have to be constantly on our toes.

We have to strive to move ahead from the rest of the pack.

It is a relentless pursuit to gain that competitive edge. The crucial advantage. One that is sustainable.

The question now is…

Are You Able To Prove That You Are More Credible Than Them?

If yes, good for you. Keep it going. And continue to build on it.

If not, all is not lost.

Quit fooling around, and get down to work RIGHT NOW!

Here are several key aspects YOU MUST take note and act on to become more credible and attractive than your competition…

1. Strong value proposition

State why is your product better?

How is it different from the rest?

How does it add value to your customers?

Could it be that it…

  • Is cost effective?
  • Is of premium quality?
  • Helps your customer save money?
  • Helps your customer save time?
  • Offers better durability and last longer?

Landing That Deal – With 10 Persuasion Techniques You Can Use TODAY!

persuasion techniquesImage courtesy of www.jsd.k12.ca.us

Marketing is not just about selling on your website or churning out advertisements.

It is also about going out to meet REAL people to clinch REAL deals.

When it comes to negotiating a deal, your persuasive powers will determine whether you will be successful or tank big time.

Persuasion and salesmanship is really about copywriting – acted out in real life.

Admittingly, I don’t consider myself an expert on persuasion. But I’m learning all the time. Practicing all the time. And I know I’m getting there. It’s a matter of time…

Okay, lets cut to the chase.

Here are some useful persuasion techniques YOU can use right NOW to your advantage:

1. Compliment him

Talk about his achievements. Ask him how he did it. Tell him how much you value him. And basically stroke his ego.

2. Structure the sales pitch according to his values

He prefers talking about how to save cost. Then talk to him about that. Engage him in his own language. Explain to him how you can help him save cost – even though you are really going to persuade him on something else.


The Marketing Power That Lies Within ‘You’

 

marketing power within youYou. Yes you!

Do you realize just how important you are?

 

 

 

As my treasured reader, I want to provide content that is of good value to you. Just so that the trouble you took to drop by is worth it.

If you notice something, I mentioned the word “You” a total of 8 times already. That translates to 14.5% word density with the word ‘you’. A significant amount.

 

If you are feeling incredulous, don’t be. I just want to stress to you the importance of the word…..

 

“YOU”

 

Everybody loves talking about themselves. Or for people to talk to them and about them.

It’s always about “You, you, you”, rather than “me, me, me”.

Is there any wrong with this? Nope.

In fact, it is perfectly normal human behavior for people to think about their own self-interest first.

When you keep using the word “you”, you make the opposite party feel good. They feel involved. They feel as if you are talking to them. Very naturally, a connection is forged…

 


Copywriting Techniques You Can Use To Sell – TODAY!

 

317ASP897-44139312Many people overlook the power of persuasive copywriting. They rather go for sexier stuff like SEO, Adwords or the latest ‘killer’ technique.

But what is fundamentally important for marketing is the sales copy. Cos those are the words that do nothing – but SELL.

 

 

We can have all the traffic in the world, but if no one buys anything when they come to your site, your hard effort will all come to naught.

Of course you can argue that without traffic, no one will ever want to see your damn copy in the first place.

While that is true, I still consider copywriting to be a more important skill. It will never go out of fashion 20 years down the road. Or 30,40 or 100 years or even centuries for that matter.

 

Why?….Tell Me Why?

 

Because copywriting is basically advertising and persuasion in print! It is about touching and pushing the human mind. Pressing their hot buttons and appealing to their human emotions. And human nature never changes!

So, these bring me to today’s topic – copywriting techniques you can use to sell your products – right NOW!


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