How To Optimize Your Email Subject Title For Better Email Open Rate
For us email marketers, one of the key metrics we track is the open rate.
How do we define open rate?
Say you send out an email to 100 people. If 1 of those open up your email, it is an open rate of 1%.
The open rate gives you a good indication of how well your email campaign is going. And how your subscribers are responding to you.
There are many ways to increase your open rate, but today I’m gonna talk about how to optimize your email subject title - probably one of the single most important elements that drives open rates - as one of the ways.
Truth be told, these techniques I’m about to reveal to you are so simple, you might laugh and say these are nothing new.
But remember - simple works.
Let’s go in details…
1. Include the word ‘you’ in the title if you can…
2. Incorporate ‘benefit’ and ‘curiosity’ element in your subject headline
Talk in terms of everyone favorite radio station - WIIFM - “What’s In It For Me”. And invoke their curiosity enough to prompt their itchy finger to click through.
Yes. Ironic as it sounds, it can be - provided you know how to do it right.