How To Improve Your Email Confirmation Rate

A lot of email marketers will often ask - "how big is your list?"

A valid question. However, I prefer to ask this - "how targeted and responsive is your list?"

For me, quality of the list take precedence over quantity.

Quality first and then quality...and then finally quantity. Everyone can buy a whole database of leads but how many percent of that will actually convert into your subscribers or customers?

Now, if you want to ensure your prospects are really targeted and responsive to you, get them to double opt in.

In that way, you can be sure they really do want your information.

"What!...Double opt in???....But you will get a far bigger list with single opt in!"...as many will tell you.

True. But do you consider the following scenarios such as...

• People keying in email addresses with typo errors...
• People keying in bogus email addresses...
• People keying in other people's email addresses without permission instead of their own...

What Do You NEVER Do When You Entertain A Customer?

Very often when you do business, you have to entertain your client. Sometimes it can be a dinner. Or a drink out. Or maybe even golf.

You just do what it takes to seal the deal.

Now, entertaining a client is a fine art. You may laugh along with him, even when his jokes are not funny...listen to his needs and grouses...agree with him on discussed issues...basically doing everything right to make him like you.

All well and good. You are on the right track...

BUT...remember NEVER ever to do one thing...

The one thing that may seems so small on the surface but may swing the favor against you...

That is when it comes to payment...and when you rightly foot the bill...NEVER NEVER EVER ask for a receipt in your client's presence.

NEVER!

Why?

When you do so, you make your client feel that he is just part of a business set up. And that entertaining him just means incurring business expenses to get his business.