In split testing, we test one element of your sales page or website. For example, we can test headline A vs headline B (or vs C, D and so on), and we see which is the winner.

Split testing is pretty easy and straightforward to set up and implement.

But there are several drawbacks.

It’s very time consuming and costly. That’s because you can only test 1 element at a time.

Say we want to also test different images, location of image, sub headlines and so on…we can only do so one element at a time – one after another.

Because of this, by the time you are finished with all the elements, it could be weeks or months later!

You waste more time. And money as well as you incur more cost when the duration of the test drags.

There is another important point to consider. With split testing, it doesn’t tell us how each elements affect one another.

You might independently test the headline, and find one that performs really badly – so you don’t use it. Then you test your image, and find one that does really bad – so again, you don’t use it.

But what if the combination of the seemingly bad headline and image can send conversion through the roof? Well…you won’t know! Because you have already rejected the bad headline!

The Solution – Multivariate Testing

As the name suggest, multivariate testing allows you to test multiple elements (e.g. headline, image, offer, guarantee etc) – simultaneously – all in 1 go.

So say you have the following elements to test:

3 versions of headlines

2 versions of images

2 versions of offer

You will have a total of 12 (3 x 2 x 2) combinations of these elements.

When you carry out a multivariate test, traffic will then be split equally to each of these combination.

Sounds like a lot of work? Not to worry.

You can automate the whole process by using Google’s free Google Website Optimizer.

Benefits:

• Increased conversion
• More leads/sales
• Reduced cost per lead/acquisition
• Greater customer interaction on your site
• No more guesswork/dispute over which elements perform best

Powerful isn’t it? Let me know your comments.

To your success,

Jag Foo

P.S  If you want a greater in-depth information how testing and tracking can positively affect your ROI, then click here:

=> http://emoneymarketing.com/SmallChangesBigProfits

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Related Articles at E-MoneyMarketing:

Multivariate Testing – Taguchi Method
Split Testing – 2 Opt-In Forms or 1?
Marketing Experiments Exposed!
How To Snowball Your Profits With Time

I’ve been fiddling around with email optimization in the past week.

Thinking to myself…how can I improve my open and click-through rate to my list?

Yes I’m always thinking of improving these email metrics.

Because any small increase in conversion can mean a significant increase in profitability.

This is especially true if you use email marketing as a sales channel.

Anyway…I thought I do a split test. Or more specifically split broadcast in this case.

I will spare you all the details and dive straight into the methods I used to improve my open and click through rates (the results you see in my post title is based on just 2 tests).

Improving Open Rate:

Personalize your email subject headline with your subscriber’s name. That’s it.

I found that a name-personalized email headline generally outperforms one that doesn’t.

You will need a good email marketing solution for this. I’m using Aweber and it performs brilliantly for me.

Improving Click Through Rate:

Keep the email as short and focused as possible.

And have the same link repeated twice.

Ok. That’s it!

The length of your email content definitely plays a huge part.

Works even better if you have a cliff-hanger styled teaser that leads the person to want to click on to the link.

Think ‘benefit + curiosity’ and you got a winning formula.

Simple ain’ it? And it works.

As usual, let me know what are your thoughts. My ears and eyes are peeled.

All Success,

[tags]E-MoneyMarketing, email marketing, open rate, click through rate, internet marketing[/tags]

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Related Articles at E-MoneyMarketing:

How To Optimize Your Email Subject Title For Better Email Open Rate
How To Improve Your Email Confirmation Rate
Are You Doing Email Marketing The Right Way?
Google Adwords Quality Score – Busting "Bid High and Get High Quality Score" Myth

Split testing is essentially an A/B test. We put 2 version out, A and B.

We set one variable to be tested (e.g. headlines in a sales copy) and keep all other factors for both versions constant.

And we send it out to test with fair exposure to both, and measure the ensuring actions that return.

So Why The Heck Do We Have To Test?

Marketing is about testing. It’s about bettering the previous version and keeping the improvement process going. Again and again.

Take a look at this equation:

Sales = Conversion x Traffic

Now, traffic takes time to build. But, you can easily improve your conversion by tweaking a headline, an offer or a bonus!

For example, you will have 5 sales if you get 1% conversion out of 500 visitors. To get 10 sales, you will need 1000 visitors, assuming your conversion stays at 1%

BUT, if you increase your conversion by just 1 more % with the same 500 visitors, you would already have gotten 10 sales. Is 1 more % difficult to achieve?

IT CAN BE DONE!

And if you have 4% conversion with 500 visitors, you get 20 sales! That is a 100% improvement over the initial scenario!

Make no mistakes. Tweaking and testing is important. You will be able to know what works. And what doesn’t.

Let me share with you the result of one of my own testings.

I had a landing page. The conversion was decent. But I wanted more.

This landing page has a opt-in form at the bottom of the page.

I wanted to test if my conversion would increase if I put an extra opt-in form at the top of the page.

So I done up another version with 2 opt in forms – one at the top and one at the bottom.

Now I got 2 versions. And with the help of a split testing marketing script, I put both to the test.

Which came back better?

It was the 2nd version – the one with 2 forms, with an improvement of 33.34% in subscriber sign-ups!

See What I Mean?

I can achieve a significant result just by doing a simple tweak that didn’t take me more than 10 minutes. Small change. Significant results!

Now, go take a look at your product. Is there something out there that can be improved and tested upon? I’m sure there is. There is money out there waiting for you. Money left on the table.

You just got to take action – NOW!

If you have any interesting testing results you have of your own, do share it here!

[tags]marketing, online marketing, split testing, A/B testing, sales, conversion, traffic, e-moneymarketing, subscribers, opt in[/tags]

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Related Articles at E-MoneyMarketing:

Introduction To Multivariate Testing
How To Improve Your Email Confirmation Rate
Powerful Marketing ToolKit From Marketing Experiments
Multivariate Testing – Taguchi Method