Recover Lost Prospects With Re-marketing

Let’s face it.

Most prospects will not buy from you the first time round.

If they leave your website…they could be gone for good!

That’s why it is important you follow up. You do this by getting them to sign up to your list, and you can communicate with them later.

Exit pops are also very useful for engaging the prospects just as they are leaving.

Today, I want to talk about another technique you can use. It’s called re-marketing!

What’s Re-marketing?

Re-marketing let’s you re-communicate with your visitor after they have left your website.

Perhaps you might have missed out on an important benefit which you have not highlighted earlier.

Re-marketing gives you that opportunity to address that.

Or maybe the prospect could have decided it isn’t the right time to buy the first time round.

Re-marketing enables you to re-iterate your benefits to create a more compelling sales message.

Why remarketing?

Simple. More effective and personalized follow ups = greater conversion & more profits.

Re-marketing Platforms

A Secret Tool To Spy On Your Site’s Visitor (For Greater Sales Conversion)

You know it’s important to know your customer.

Because if you know what your customer want…you can give it to them…and in return, they will buy more from you.

They get what they want. You get more profits. Everyone is happy.

That said, when it comes to online marketing, it’s not just enough to know what your customer wants based on your research.

You want to go to the next level for a more comprehensive, in-depth understanding.

I’m talking about “spying” on what your customer is literally thinking and doing on your website – real time!

Don’t worry. There’s nothing sinister or sneaky going on here.

This is pure marketing intelligence. Just as you need good enemy intelligence to win a war, you need good customer intelligence to win more profits!

Just imagine…what if you have access to behavioral analytics that can allow you to:

• Watch over your customer’s shoulders to analyze every mouse click, keystrokes and scrolling patters…
• Analyze where your customer is focusing his attention on your webpage to see what interests him and what doesn’t…
• Track where his eyes are mainly focused on…

Multivariate Testing – Taguchi Method

In the earlier post, we talk about multivariate testing.

Here’s a more advanced of multivariate testing that I prefer – the Taguchi testing.

Let me explain what’s Taguchi testing is all about.

Taguchi testing is a statistical testing method devised by a Japanese engineer, Dr Genichi Taguchi.

It uses the orthogonal array model instead of the traditional full fractional model (used by Google Website Optimizer). Now that’s all math geek speak, so I’m not going to elaborate on that.

What’s most important is that with Taguchi testing, you can reduce the number of combinations needed for testing.

For example, if you have 4 elements with 2 variations each, you will need to test 16 (2 x 2 x 2 x 2) combinations using the traditional multivariate method.

With the Taguchi method, the number of combinations needed is reduced to only 8.

That means, you can reach a reasonable conclusion in a much faster time. And with that, you also save more on advertising fees because you only need a smaller sample size.

Let’s not forget, the faster you find a successful combination, the faster you get profitable. It’s all about time and money!

Introduction To Multivariate Testing

In split testing, we test one element of your sales page or website. For example, we can test headline A vs headline B (or vs C, D and so on), and we see which is the winner.

Split testing is pretty easy and straightforward to set up and implement.

But there are several drawbacks.

It’s very time consuming and costly. That’s because you can only test 1 element at a time.

Say we want to also test different images, location of image, sub headlines and so on…we can only do so one element at a time – one after another.

Because of this, by the time you are finished with all the elements, it could be weeks or months later!

You waste more time. And money as well as you incur more cost when the duration of the test drags.

There is another important point to consider. With split testing, it doesn’t tell us how each elements affect one another.

You might independently test the headline, and find one that performs really badly – so you don’t use it. Then you test your image, and find one that does really bad – so again, you don’t use it.

Google Advertising Videos

Some useful videos from the BIG G on:

1. Gmail advertising via placement targeting on content network

2. Optimizing your conversion automatically with Conversion Optimizer

3. Optimizing your conversion through multivariance testing

Small Change Big Impact Part 3

Here’s another example of how a little tweak can effect a huge change.

In this case, we are going to talk about the power of consensus.
Or the power of the crowd.

How does this fit into the “small change big impact” theme? Let me explain…

There’s this product where buyers can call in to buy.

The product was advertised as an infomercial.
And the call-to-action line was “Call now and our operators will be there to serve you”.

Well…the response was okay, but not fantastic.

So the call-to-action line was re-written and tested.

It now read, “Operators are busy. Please call back again later if the line is engaged”.

Straight away, orders went through the roof!

Why was there such a big impact when the change to the call-to-action script is so small?

Because of the power of consensus!

In the first case, you get the mental picture that operators are free, and are probably twiddling their thumbs waiting for calls to come in.