Powerful Marketing ToolKit From Marketing Experiments

I’ve always been an advocate of testing and experimenting in marketing.
Often we don’t know what works. Or we think we know what works…but actually don’t.
I’ve done plenty of split tastings before on sales pages, landing pages and email campaigns, and the results have sometimes differ from what I thought was correct.
From there, it just underlines further to me the importance of testings in marketing and conversions. It’s NOT about what we think. But what the buyers think!
Now…when it comes to testing and optimizing, very few can match up to the folks at Marketing Experiments.
I’m a big fan of their marketing content.
Just recently, they came out with a big list of marketing tools, chockfull of guides, PDFs reports and worksheets.
They are FREE and extremely useful. If you are a marketer or a student of marketing, download them.
I’ve put them together here for your easy reference and download.
Free Tools from MarketingExperiments
1. Value Proposition Worksheet
One of our most downloaded resources, this worksheet will help you evaluate and present your value proposition more effectively.











I’ve been fiddling around with email optimization in the past week.
Split testing is essentially an A/B test. We put 2 version out, A and B.
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