Getting to Grips with Google – Part II – Keyword Analysis

Choosing the right keywords and key phrases is one of the most important steps of any SEO and website promotion strategy.

It’s all well and good ranking number 1 for phrases such as “new and used vintage wine racks” but if no one is searching for that term, then your efforts will be fruitless.

By doing a keyword analysis, we can look at what keywords & keyphrases are being searched for the most, and also then we can check to see what the competition is like for those terms, and if we think we can stand a chance for ranking well for them.

First off, let’s suppose your online business is one that sells rattan garden furniture. Obviously we’ll be optimizing for the term “rattan furniture,” but should this be our only target? Let’s have a look.

Head on over to the Google Keyword Tool and let’s type “rattan furniture” into the box. Give it a few seconds and a long list of search terms will appear in order of relevance.

Getting to Grips with Google

Editor: First off, sorry for the absence. Been real busy. But have not forgotten you readers.

Anyway… Guys, meet Ed Gray. Our new guest blogger. I’m very glad to have him onboard. And I present to you his first article in a article series on SEO. Ed…take it away. Enjoy the article folks.

Search Engine Optimization (SEO) has long been a buzzword in the internet marketing industry. And in spite of that attention, it’s an often misunderstood practice.

Trawl the web for SEO techniques and you’ll be bamboozled by a myriad of conflicting opinions and contradictory advice.

In this series, I’m going to ignore all the waffle and give you a guide on how you can increase your traffic with some practical tips on how to get search results from Google.

I won’t even bother claiming to get you to the top position. Such claims are always nonsense and should be regarded with heavy skepticism.

The aim of this guide is to simply set you off in the right direction, increase your traffic and ultimately increase your revenues. Over the coming weeks we will be going through the following steps:

Niche Marketing – On Crack – Revisited!

A year back before I start selling my own products, and having my own offline consultancy business, I was quite into affiliate marketing.

That’s right – selling other people’s product.

Now, while I don’t really recommend selling other people’s product as your sore revenue channel, it great for beginners starting out, when they have don’t have their own products yet.

And for me – one of the best ways – not to mention, cheapest and effective way of doing affiliate marketing is implementing the "niche marketing on crack" strategy.

Andrew Hansen was the creator of this strategy. The whole premise of this is to target niche markets and long tail keywords to promote your selected product.

The key was to build a website with a domain name that includes your product keywords.

So for example, you want to promote "Apple Ipod", you can register a domain name "AppleIpodReview.com".

This is to ensure, when people end up on your site, they are really targeted and qualified. Meaning they are much more likely to buy.

Targeting the RIGHT Keywords for Your SEO Campaign

Hey folks, I read on the feedbacks that you guys wanna have more articles on search engine optimization.

While I do have some decent knowledge of SEO, that’s not really my core marketing interest.

But nevertheless, I got you a very very good article on SEO from EarlyToRise.com.

I’m sure you will enjoy it. So read on!

By Edwin Huertas

Keywords are the most basic components of search engine optimization (SEO). Once you know how to use them, you can drive your site to the top of the search engines… get more targeted traffic to your website… more sign-ups… and, eventually, make more sales.

Keywords describe your content – what your website is about. They should be embedded in each and every one of your Web pages to allow search engines tofind your site. For example, ETR’s website keywords might include business tips, business advice, home business, and so on.

Now picking keywords to help optimize your site involves a little more than just thumping out a list. You have to do a little research. But it’s not very time-consuming. And it can have huge returns.

Quick List Tips For Search Engine Optimization

There are many people out there that says Search Engine Optimization (SEO) is a waste of time. The moment Google feels like bitch slapping you out of their face – your site is gone!

And there are people that says that SEO is essential because you can get FREE & Targeted traffic.

No matter. Both are right on certain counts. But this is a debate I’m not about to touch.

The only thing that is true is – if you are a online marketer or own a business on the web – SEO should be part of your online marketing strategic mix.

Let’s not waste further time. I’m gonna give you a keep quick list of tips on SEO so you can be up and running quickly.

You will soon have a site that is optimized and primed for receiving visitors who are searching for you!

So here goes – the SEO quick list tips:

1. Put in meta description, title tag and keywords on every single page. You can consider WordPress as your site platform. Easy to use, with tons of plugins for such optimizing purposes.