This title may sound like some self development words of affirmations or chanting of positive words but it is not. You are about to discover how you can turn your words into a fortune indirectly. (Some of you may be able to do it directly.)

At the same time, you will end up overcoming your fear of writing.

Writing For Traffic

When it comes to getting traffic with Google AdWords and article marketing, it is all about words. Using your words, you can write persuasive PPC ads that get people to click and to visit your website. You also use words to write articles with interesting titles and compelling resource boxes.

Writing For Conversion

With your words, you can turn traffic into profits. Simply by writing in a conversational yet persuasive style in your affiliate presell pages, your sales pages, landing pages and email follow ups, you can get your visitors to make purchases and you will get paid for it.

Writing For Help

At this point of time, you might be thinking of hiring people to do all that writing for you. Smart move! Other than having money to outsource your writing, you still need to be able to write so that you can hire people. After all, you need to write and post ads to find the right people.

Writing Required

By now, you realized that importance of writing and you just need to do it. It might sound intimidating for most people, however, once you do it, you will find that it is not as hard as you think. Just like most things, the more you do it, the better you get.

No need to take writing classes, just write like you speak. If you insist on not writing then you might want to record your voice then hire someone to transcribe your voice into words. This is a fast way to create content and many top selling authors use this method to write their books.

Last but not least, improve your ability to write and your life will get easier. All the best!

Samuel Ng

“Google AdWords System” (Value: $49.97)
Are The Gurus Lying To You About Google AdWords And PPC?
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First of all, I am proud to announce to you the good news that there are no secrets to building and running a successful business online! There are no magic bullets, no big red buttons you can push to send money into your pocket.

Best of all, what you are about to read will surely help you succeed faster.

Education

If you have been online for at least awhile, I am sure that you have bought books from Amazon, courses from ClickBank and a whole lot of other stuff that is collecting dust on your shelves or collecting digital dust on your computer.

You are in the process of getting yourself educated so that you can have the knowledge of how to build and run a successful business online. This is a good thing, provided you will implementing what you are learn. If not, you need to practice more of what you know!

Action

If you have been to some personal development talks or some network marketing talks, you always hear about stuff like being self-motivated and taking massive action. Then again, what the heck is taking massive action?

You can take all the action you want and if you do not have the proper knowledge, you will fail anyway. I have seen so many people take action without proper knowledge and all of them are totally burnt out with nothing to show for their effort.

Success

Success happens when you take pieces of the puzzle and you put them together to see the whole big picture. Getting educated is where you find the pieces of the puzzle, taking action and doing your own testing is where you put the pieces together.

Education + Action = Success

Mistakes

Do you find yourself making a lot of mistakes? Mistakes can hardly be avoided because it is all part of your learning experience. Always learn from your mistakes so that you will not repeat them again. Also, if you did your research properly, you will make less mistakes and they will cost you less as well.

Pace

Do not rush, do things at your own pace, 1 thing at a time. When you do 1 thing at a time, you are more focused and it may seem slow, however when you are done, you will realize that you did a good job at a reasonable pace.

When you are rushing, you cannot think clearly and clarity of mind is the best thing you need when you have an urgent deadline or when you are facing a tough challenge in your business.

Progress

Keep a simple journal or notebook where you can track your results, progress and mistakes too. This is where you will learn from your own mistakes and you can see clearly which are the exact activities that are useful for your business and which ones are not.

Productivity

Create 2 simple to-do lists, 1 for weekly tasks and 1 for daily tasks. Use short and simple words on your to-do list so that you will not get the feeling of overwhelm and overload.

Always block out 45 – 60 minutes time slots to do your core tasks. Make sure that you take short breaks in between these slots. Do your best to have enough sleep so that you can keep your energy level up.

Focus

Stay focused and stop chasing after the latest Johnny come lately guru of the week. Their job is to distract you and get you to buy stuff from them. Your job is to avoid them so that you can stay focused on what you need to do to make money for yourself!

Last but not least, be persistent and never give up. Mistakes will happen and you do have what it takes to make it right. All the best!

Samuel Ng

“Google AdWords System” (Value: $49.97)
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Most people think of WordPress as a blogging software. However, you will notice that some people are using it as a website building tool.

This gave me the idea to use it for landing pages. It will work for you if you are an affiliate or if you sell your own products and services.

On-Page SEO

The link structure of WordPress makes it easy for your site to be indexed by the search engines. I have zero programming background background, yet I can rank well on search engines when I use WordPress because it is SEO-friendly by nature. With a few simple tweaks in my settings, my on-page SEO is done.

This is great for quality score when you are doing Google AdWords. Of course, quality score is not 100% about on-page SEO, however it does help you to get a much better quality score than if you skip your on-page SEO. Remember, higher quality score translates to cheaper clicks.

Dual Function

How about having your blog and your landing pages all on the same domain and on the same platform? This is what you can do with WordPress. For blogs, you create posts and for landing pages you create pages. Just make sure you do not have too many distracting links on your landing pages.

Multiple Modules

You can add additional modules with WordPress, they are commonly known as plugins. The good news is, most of them are free and they are very easy to install, once again, no programming knowledge needed here.

Would you like to run surveys? Maybe you want to add different title tags, meta descriptions, meta keywords on different posts and pages? Maybe you would like rotate different banners? Yes, you can do all that and more with these free plugins.

There is a plugin that allows you to add Google Analytics code so that you do not need to paste it on all your pages manually. There is another plugin which allows you to add Google Website Optimizer code conveniently so that you can do split testing on your site.

Easy Editing

You can easily add new pages or edit existing pages, same thing, no programming knowledge needed, just use the WYSIWYG function within WordPress. You can scale up your small site to a huge site simply by adding new pages over time. In this way, you can build a stronger online presence for your business.

Professional Image

Many of the free WordPress web templates actually look very professional. You can strip out the dates if you want your site to look less like a blog. Most of the templates do load fast as well, if you want, you can tweak it to load even faster!

WordPress Themes

WordPress templates are commonly known as themes. For landing pages, I prefer single column themes and if I have to use a 2 column theme with right sidebar, I would add an subscription form and some testimonials on the sidebar.

Once again, you want your landing pages to have no distractions, so that you can convert more leads and sales which is why I always recommend that you use single column themes. You can download them for free or you can buy them at affordable prices. If you want a custom built theme, it would cost you much more.

Samuel Ng

“Google AdWords System” (Value: $49.97)
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When it comes to pay per click marketing, the way to generate more profits is none other than to test and track consistently over time.

Yes, it sounds like work, however, this is the key to maximize your returns. Besides, it does not take much time and it is quite easy to set up.

Search Network Tracking

For search network, you must track based on individual keywords (and keyword match types) so that you know exactly which keywords are making you money and which keyword are not. When you know that, you can adjust your individual bid prices according to your ROI.

Content Network Tracking

For content network, you can only track based on adgroups and only broad match keywords are needed. Same thing, you adjust the bid prices of your adgroups according to your profits. For those adgroups which are doing well, considering duplicating the whole adgroup then use image ads.

CTR vs Conversions

Click through rates (CTR) is a good indicator of how good your ad is at grabbing attention. When you take a closer look, higher CTR does not mean that your conversion rates is good. Sometimes, you will write ads with high CTR and low conversions, this will lose you money!

You do need to track the conversions of your ad on top of tracking your CTR. Even though higher CTR can lower your cost per click but what is the use of having cheap clicks that do not convert! What you want is clicks that convert with positive returns.

Tracking Leads And Sales

Do you need to track both leads and sales at the same time? Most pay per click engines, including Google AdWords only allows you to track a single conversion type, it is either leads or sales. So if you are generating leads before presenting offers to people, your tracking will be slightly different.

Majority of the pay per click engines, including Google AdWords, will give you a piece of conversion code to place on your thank you page. In this case, you can use the given conversion tracking code on your thank you page for leads. Your leads conversion rates will be shown within your ppc stats.

For your sales stats, you need an external tracking script. I recommend Prosper202 since it is free, easy to use, easy to install and simply more powerful than most similar paid tools you can find in the market.

Google Website Optimizer

This is another powerful free tool that you must use. Remember to set up a test for your lead capture page and another test for you sales page. If you have an upsell, set up a test for it too. Once again, there a whole bunch of free tutorials you can find and it is really easy to use.

Testing Tips

Not sure what to test? If you are pressed for time, just split test 3 headlines which are totally different in nature. If you have a little bit more time, test your opening paragraph, test your bullets, your benefits, your guarantee statement, your call to action and even your offer.

Lead Generation

When you are generating leads and presenting offers to people, your ROI calculation is a little different, so here is a quick way to make things a bit simpler without compromising the accuracy of your test resutls.

• Cost per Lead = Traffic Expenses / Number of New Leads

With this simple formula, you know exactly how much each new lead would cost you to acquire.

• Value per Lead = Revenue / Number of Leads

With this other simple formula, you know exactly how much money each lead is worth to you.

• Cost per Lead < Value per Lead = positive returns
• Cost per Lead > Value per Lead = negative returns
  

Now you put these numbers together and you compare them. When cost per lead is lower than value per lead, you are making money.

When cost per lead is higher than value per lead, you are losing money. Simple? Once you have these numbers, you can use them as a guage to see how much you can spend on traffic.

Samuel Ng

“Google AdWords System” (Value: $49.97)
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You heard about some guy who achieved success overnight? Yes, he took many years to get there! When it comes to online profits, there is no such thing as overnight success.

Either you have a lot of prior experience or you tried and failed so many times then you finally succeed.

Right now, we shall discuss about how it is also possible that you can also snowball your profits over time. See it as compounding interest in your bank, only much faster!

Seed – Time – Harvest

This is definitely true for any kind of business. You do need to plan the seeds, take some time for growth before you reap your harvest. Enough of my long introduction, here is how you can start to snowball your profits by building your success just like compounding interest.

Traffic + Conversion = Profits

PPC Traffic Optimization

Since everyone wants more traffic, this is what I will cover first! Optimize your pay per click traffic so that you can get more targeted traffic from your efforts. First you want to optimize your click through rates to ensure that you get the most out of your ads.

Make full use of the content network since there is so much more cheaper traffic you can get from there compared to search network. The conversions might not be fantastic, however, the lower cost will make up for it. By the way, content network is great for lead generation!

Article Traffic Optimization

If you are writing articles and submitting them to EzineArticles, you want to maximize your articles by making them more SEO friendly so that you can get more traffic to your articles. Also, keep testing your resource box to get maximum number of clicks. More clicks means more traffic.

For more kick-butt ideas on article marketing, check out this Ultimate Content Syndication Strategy.

Conversion Optimization

What the heck is conversion optimization? In short, it is about squeezing every drop out of the lemon or orange if you prefer something sweeter. What I mean is continued improvement of conversion rates through testing and tracking. I know this is nothing new, you have heard it time and again.

In reality, this is the non-sexy element of all highly profitable businesses! You need to test your landing pages to get the maximum number of leads and you need to test your sales pages to get the maximum number of sales. Remember to also test your upsell pages if you have them.

Google Website Optimizer And Google Analytics

The Best Things In Life Are FREE – The Beatles

That line came from a song by the Beatles. In this case, we must agree with them, Google Website Optimizer and Google Analytics are free and they are more effective than most other paid tools, so use it. It also happens to be very easy to use and you can find many free tutorials too.

With Google Website Optimizer you can easily do multi-variable testing or split testing and it is so easy to use. With Google Analytics, you can track you traffic sources and long list of other data. All you need to do is to paste a small piece of code on your website to use them.

Testing

You need to test your headlines, your opening, your guarantee, your offer and your call to action. If you really have no time to do all that, just test 3 totally different headlines. After all, the headlines affect your response the most, compared to most other elements.

Following Up

1 of the best ways to improve your conversion rates and get more sales is to follow up with email, which is why I always emphasize so strongly on list building. If you do not have a list, you have nobody to follow up with. I recommend using AWeber to do that.

List Building

List Building = Making Money Now = Making Money Later

I used to think that building a list will slow down my sales because less people will get to see my sales page. However, even though less people get to see the sales page, these people are more targeted and because of email marketing, they get to see it more often which increases my sales conversions.

If you want to make money now while you are building your list, put a relevant offer on thank you page. It does not have to be your own product, it can be a presell page for an affiliate offer where you as an affiliate will get paid for sales.

Following up the same offer using emails will help you convert more leads into buyers. If they still did not buy, you can send them other offers. Think of it this way, if they buy your product, you make money, if they buy other products through your affiliate link, you still make money, right?

Email Marketing

Just to share my personal experience. I am in a particular market where I have my own products and I rarely promote affiliate offers. Then someone asked me to promote his offer, I asked for a reciprocal mailing. So we did a mail swap and I got a lot of new leads from this guy!

On top of that, I sold quite a number of his products (much more than I expected) considering that my list was much smaller than his list and guess what? His product is on recurring payments! Moral of the story, promoting products as an affiliate using email marketing is great way to boost your income.

Conclusion

You can see how it is possible to snowball your profits like compounding interest. This is much better than starting all over again every single day. You start by optimizing your traffic, then you optimize your conversions through on-going testing, tracking and follow ups.

Samuel Ng

“Google AdWords System” (Value: $49.97)
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What you are about to read is way better than bum marketing & it also beats the crap out of niche marketing on crack. Best of all, it is simple and it cost almost nothing to get started.

You see, I am here as a guest blogger and I have to deliver, if not, I may be out of here in no time.

I am usually known for my pay per click & conversion strategies, however, right now, I am about to share with you a simple strategy that will bring you organic traffic, leads & sales.

Yes, it is nothing new, just that the approach & the mindset behind this strategy is very fresh.

My interesting discovery….. when I ran my placement reports for my Google AdWords content network ads, guess what?

The ads on EzineArticles get the highest click through rates compared to all other sites! Which is why I decided to do article marketing on top of my usual pay per click traffic!

• Bum Article Marketing On Crack

Bum marketing & niche marketing on crack does help you make money, no doubt about it, however, it cannot help you to build a sustainable business for the long term. If you do not build your business properly, it is as good as starting all over again every single day, just like having a very boring job.

• List Building

With article marketing, you write articles, submit them, then link back to your landing pages to help you build your list. You can also link to your blogs if you are able to capture leads with your blog.

Maybe you can have a form on some obvious area such as your sidebar or have a popup or maybe you can have both. Not all niches are good for building list.

The good ones are those with lots of different offers and also lots of free and useful information that you can send out. In this way, you will not waste your time building lists in niches that you got very little content to send.

• Article Marketing Strategy

You start with EzineArticles since they are the largest article directory and will get you the most traffic. The plan is strategy is simple, you write & submit at least 3 – 5 articles daily, 5 times per week. In short, you write & submit articles, link to your site, follow up with emails, repeat.

“What if I cannot write?” Nobody was born knowing every single thing, go read up & learn more about your topic or subject.

Read up some articles, some books and in less than 3 days, I can guarantee you know more about the subject than most people. You are on your way to become an expert!

• Simple Writing Formula

EzineArticles require you to write at least 250 words per article and this formula will help you to do just that!

Here is it…..

• Tell them what you are about to tell them.
• Tell them what you told them you will tell them.
• Tell them everything that you just told them.

You can start by writing a list of article titles, for each title, you write 3 – 5 points, for each point, you elaborate into sentences. Sentences form paragraphs and paragraphs form an article, simple?

You can choose to write it yourself or you can outsource the writing to a ghostwriter.

If you need to outsource, make sure you give the writers enough points per article if not, you might not get your message into your article. You can choose to use private label rights (PLR) then you rewrite them.

However, I must warn you that most PLR articles are horribly written even if you choose to rewrite them, it takes the same time and effort as writing a fresh article.

• Magnetic Resource Box

For EzineArticles, you are allowed to have 2 links on your resource section as long as they are not affiliate links. Find something of value to give away to your visitor in return to get their email address.

It could be a short report in PDF format or just some mini email course. You must have a very clear call to action to get your article readers to click on your link.

Also, show them a very compelling & irresistible benefit, good enough for them to click on your link, visit your page & give you their email address.

• Content Leverage

Articles are just the beginning, you can leverage your effort even further when you repurpose your articles into other forms of content. These will either get you more traffic or get you more money in your pocket.

More Articles Rewrite your articles then post them to other article directories & web2.0 sites.

Audio Convert your articles into audio and now you can got a podcast.

Video Convert your articles into video. You can use camtasia, powerpoint and you voice. You can also use a webcam to create a talking head video.

Webinar Video presentation with voice can also be known as a webinar. You can choose to give it away or even charge for it.

Press Release Rewrite your articles into a press release. Then submit it to web press release sites such as PRweb.com, WebWire.com, Free-Press-Release.com, PRlog.org

Guest Blog Rewrite your articles into a unique blog post & give it away to a fellow blogger. You are now reading my content on this blog, right?

Membership Sites Take your best articles, rewrite them, add more insider details, package them into a membership site. Sounds tricky? Here is a fast & simple way to create your own membership site from scratch.

• Quick Conclusion

As you can see, a simple strategy which is nothing new, when you approach it differently, the impact is totally different. Go give it a shot, I promise you will never regret it.

Samuel Ng

“Google AdWords System” (Value: $49.97)
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Google AdWords is not cheap, however, if you can get more clicks & a higher click through rate, your cost per click will drop. 1 of the most powerful ways to get more clicks in a shorter time is simply to add urgency to your pay per click ads.

Quantity Limit

If you are selling products, you can limit the quantity, these are the words which you can use…

• limited availability
• limited quantity
• selling out fast
• only 7 available
• only 7 left
• less than 13 left
• get 1 of the last 17
• supplies are running out
• while supplies last
• while you still can
• the next 7 orders will get
• almost gone

When using numbers, you want to make sure you use some odd numbers (such as 7, 9, 13, 17, 23, 27 & more) so that it is easier for people to believe what you say.

Time Limit

For almost anything that you are selling, you can give a time limit, these are the words which you can use…..

• limited time only
• today only
• this week only
• holiday special
• before it is too late
• price going up soon
• while it is still available
• special sale ends soon
• special offer ends soon
• buy now & save
• order before X & Get Y
• free shipping until
• free Shipping today only
• time is running out
• last chance

When using time limited offers, make sure you explain it clearly so that people will believe you rather than thinking that you are just trying some silly marketing gimmick.

Reason Why

Many people actually failed while trying to use scarcity tactics because nobody believes them! Whenever you want to use such tactics, give people a real & reason why they must act now. When your reason is good, you will see your response rates shoot through the roof.

Summary

By now, you probably realized that urgency is created by scarcity. Based on some studies, scarcity is 1 of the most powerful factors that influence people to take action immediately. This is powerful, do not abuse it!

Samuel Ng

"FREE AdWords Crash Course" (Value: $49.97)
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