Let’s face it.

Most prospects will not buy from you the first time round.

If they leave your website…they could be gone for good!

That’s why it is important you follow up. You do this by getting them to sign up to your list, and you can communicate with them later.

Exit pops are also very useful for engaging the prospects just as they are leaving.

Today, I want to talk about another technique you can use. It’s called re-marketing!

What’s Re-marketing?

Re-marketing let’s you re-communicate with your visitor after they have left your website.

Perhaps you might have missed out on an important benefit which you have not highlighted earlier.

Re-marketing gives you that opportunity to address that.

Or maybe the prospect could have decided it isn’t the right time to buy the first time round.

Re-marketing enables you to re-iterate your benefits to create a more compelling sales message.

Why remarketing?

Simple. More effective and personalized follow ups = greater conversion & more profits.

Re-marketing Platforms

1. Google Adwords – Google Display advertising has a re-marketing feature where you can tag your pages according to your prospect’s reference.

You can then create an Adwords campaign to show these past visitors highly relevant ads while they are browsing the sites on Google Display network.

2. FetchBack – FetchBack works similarly to Google Adwords re-marketing’s platform.

You can deliver highly relevant ads to visitors who have left your website to build relationship and increase sales.

Powerful stuff. And will help increase your ROI.

As usual, let me know your thoughts.

Jag Foo

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