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Posts Tagged Offline Marketing

Use The Elevator Pitch To Get Strangers To Remember You…And Respond To You!

Elevator Pitch

Do you attend a lot of networking events?

If you do, have you noticed the way you introduce yourself to people?

Remember, first impression counts right?

People are always thinking about their favorite radio station, WII FM. Otherwise known as "What’s In It For Me". If you are not going to grab their attention the moment you meet people, they probably going to forget you.

So what do you do when people ask you what you do?

Most people will say, "I’m a docter." Or "I’m a consultant." Or "I’m a teacher."

It’s always "I’m a this" or I’m a that". Boring. Not gonna cut it.

I’m going to talk about a different approach to introducing yourself that will get the attention of the person you are talking to.

It’s an approach we call…

The Elevator Pitch

Alright. Don’t let the name of this approach fool you.

It’s pretty simple. There are many variations of the elevator pitch. But this is one that has worked for me.

The way we introduce ourselves can be broken down into 3 parts. If you are into copywriting and sales, you will have no problem with this.


Unleash The Power of Multi Channel Marketing

multi channel marketing To many people, marketing to them is just going door to door to sell.

Or it must be through taking up an advert in the newspaper. Or maybe SEO online.

Truth is – there are so many channels you can utilize to grow your business. Offline. Online. Use them both!

Unleash the power of multi channel marketing.

Here is a list of marketing activities you can do to grow your business exponentially!

  • Email Newsletter
  • Contest marketing
  • Social Media
  • SEO/Adwords
  • Teleconferences
  • Networking events
  • Event Marketing
  • Print Ad
  • Television Ad
  • Telemarketing
  • Joint Venture (JV)
  • Public Relations
  • Advertisement Banner Swap
  • Email Signatures
  • Forum Marketing
  • PodCast
  • Teleseminar/Webinar
  • Video Marketing
  • Social Bookmarking
  • Blog Marketing
  • Widgets
  • Traditional Media
         – Magazines
         – Classified Ads
         – Radio
         – Bus Stop/Van/Building windows
         – Merchant partner’s restaurants/outdoor outlets
         – Brochures/Flyers
  • Article Marketing
  • Submit to Google/Yahoo/MSN/Alexa
  • Press Release
  • Work with high profile/targeted/financial bloggers
  • Online Classified
  • Networking Session

Let’s get started now BABY!


Help Others To Get What They Want – So That They Can Help You Get What YOU WANT!

persuasionFar too often, people only think about themselves.

They only think about their favorite radio station – WIIFM – What’s In It For Me?

And because of this, many of these people are very poor salesman.

And also because of this, there are only a few, comparatively, who know how to turn this around to become GREAT salesmen.

How?

Simply by thinking in terms of the person whom you want to sell. Since you know he is always thinking about what’s in it for him – it’s your job to understand what he really wants – and giving it to him!

Help him by getting what HE wants. And in turn – he will help you back by getting what YOU want.  By buying your goods, services or whatever you want him to do.

It’s that simple.

To sell, we have to snap ourselves out of the mind-set that we must do everything that is geared only to our favor. Clever salesman know how to create a win-win situation.

Genius salesman know how to create a situation that is slanted towards his favor..and yet make the other party think otherwise!


A Simple Trick To Persuade Someone Who Doesn’t Want To Be Persuaded

persuasion Persuasion is an integral part of salesmanship. Because if you want to get your prospects to buy your product or get your service – you want to persuade him that it is only in their interest to do so.

And obviously persuasion is a huge topic with a wide array of strategies you can use. So today I’m going to touch on just one.

 

 

A simple trick actually. As always. And also very sneaky. =)

So what exactly is the trick I’m talking about?

Let me first tell you a story…

I was away in Vietnam with my girl friend a while back, in part to holiday and in part to find business partners.

As foreigners, we stand out from the rest of the crowd.  Even when we are Asians like them, the Vietnamese sure knows a foreigner when they see one.

And that makes us prime targets for street sellers!

One day, while me and my girlfriend were walking along a crowed Hanoi Street, 2 ladies immediately appeared in front of us out of nowhere.

image


6 Signs To Tell If He Doesn’t Give A Hoot To What You Are Saying

body language, sales pitch If you are a salesman, you may understand that it is vital to learn how to observe your prospect’s body language.

Is he listening to you?

Is he warming up to you?

is he buying your pitch?

Or is he simply plain disinterested? And shutting himself out and away from you?

You need to know. His body language will give you many hints. With that, you will be able to better understand if you are heading in the right direction.

And if you are not, you can prepare yourself to change the angle of your pitch rather than blabber on (a mistake I used to make…and still do sometimes!).

So what are the tell-tale signs?

Let me explain:

  • He folds his arm (But could also be that he is feeling cold).
  • He takes off and puts his glasses on the table during the conversation.
  • He strums his fingers repeatedly on the table (tell-tale sign that he is getting impatient).
  • He touches his neck repeatedly (meaning you are being a pain in the neck!).
  • He looks over the top of his glasses (he is disapproving of what you are saying).

The Art of Negotiation – The Decoy Method

decoy negotiation

When you are negotiating, things may get tricky pretty fast when your opposite party tries to play hard ball with you.

Not to worry.

 

What I’m going to reveal to you is a good method you can use to turn things around – fast!

Negotiators call this the ‘decoy‘ method. What in the blue hell is that?

Let me explain…

 

Say, you and the other guy is haggling over a profit sharing cut. You want to outsource a deal to him. He wants a 70% cut from the total revenue . You are only prepared to give him 50%.

So the profit sharing cut is the crucial factor here. If that is a major issue with him, you may not want to keep talking about it. At least temporarily. Because that may be likely to get you nowhere. So what do you do next?

 

Invent A Totally New Issue!

 

Yep. Cook up a new story. Throw a smoke bomb. Anything. Just divert his attention away from the real issue.


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