Why Knowing And Segmenting Your Market Is Important

I’ll cut to the chase.

Here’s why knowing your market is important:

• When you understand their fears, frustrations, wants and aspirations, you can offer them a well-suited solution to their problems or needs.
• When you give them what they want, the chances of them turning into your customers become much higher
• Because your have your intimate knowledge of them, you are in a better position to over-deliver value to them.
• With this, they will love you for it. And it will increase your customer loyalty towards you.

And why segmenting your market is crucial too:

• Customers respond better to specific offers
• Customers are happy because they get offers specific to their wants/needs.
• Again, when they are happy, they will stay longer with you.
• You make more profit!

These are a no-brainer right?

Now recently, I had the pleasure of communicating with Linda Morton via email. She is a Professor Emeritus from The University of Oklahoma.

And she is the author of Strategic Market Segmentation.

In her blog, you get the finer points of market segmentation strategies and how to discover what gets your customers ticking.

How To Predict If a Niche Or Keyword Is Likely To Be Profitable…

If you are into pay per click marketing and niche market research, you will do well to pay attention to this little-know, almost “under-the-radar” tool.

I only came to be aware of this tool recently.

And to think this tool is a free one – from MSN AdCenter Labs. The name is “Audience Intelligence”. It’s seems like a lot of us are pre-occupied with the power tools at Google, that we forget that MSN AdCenter do also have potent “weapons” of their own.

Okay…here’s what this tool does – it helps you predict whether there is a commercial intent of an online visitor. Are they looking to buy something? Or just looking for information?

This is huge. Because if you are doing business online, and want the greatest return on your investment – your immediate target will be the crowd that are ALREADY set to buy.

This video shows how it works. Watch it now…

Here’s the link to MSN AdCenter Labs (Audience Intelligence):

http://adlab.msn.com/Online-Commercial-Intention/Default.aspx

All success,

Jag Foo

How To Spy On Where Your Target Audience Are Hanging Out…And More…

Very quick heads up for you here.

I want to let you be aware of a fantastic tool you can use for your marketing research. Especially so if you are marketing with Google Adwords Content Network using Site Targeting Placement.

Basically, it’s a tool by Google.

I only came to knew about it today. The name is Google Ad Planner.

Here’s what it does:

Refine your online advertising with Google Ad Planner, a free media planning tool that can help you:

Identify websites your target customers are likely to visit

• Define audiences by demographics and interests.
• Search for websites relevant to your target audience.
• Access unique users, page views, and other data for millions of websites from over 40 countries.

Easily build media plans for yourself or your clients

• Create lists of websites where you’d like to advertise.
• Generate aggregated website statistics for your media plan.

Did up a video for you. Click the video below to play:

You can find the tool at:

https://www.google.com/adplanner