Piracy Can Be Good For Marketing…
Yes. Ironic as it sounds, it can be – provided you know how to do it right.
I have to confess this apply more effectively towards the informational marketing niche. More specifically digital informational products.
You see. In the digital informational product arena, almost everything gets pirated. It is the reality of the game you have to face up to.
Everything can be downloaded and distributed, whether you like it or not.
E-books. Mp3. Graphics. Videos. Games. All can be easily ripped off.
With the explosion of file sharing sites and peer-to-peer network (P2P), it is only a matter of time before you find your product up there within those ranks too.
So How Do We Solve This Darn Problem?
Well…as they say, if you can’t win ‘em…join ‘em!
Wait up! I’m not talking about being a pirate yourself, silly. But about how to turn it around – to your advantage!
Think about it.
There are millions of free-loaders and pirates wanting your product for FREE! Just check out the tonnes of traffic file sharing or torrent sites like Warez and PirateBay receive.
You know what? I actually typed out a whole long entry for this. But I wiped them off on second thoughts. Too long-winded.