Split Testing – 2 Opt-In Forms or 1?

Split testing is essentially an A/B test. We put 2 version out, A and B.

We set one variable to be tested (e.g. headlines in a sales copy) and keep all other factors for both versions constant.

And we send it out to test with fair exposure to both, and measure the ensuring actions that return.

So Why The Heck Do We Have To Test?

Marketing is about testing. It’s about bettering the previous version and keeping the improvement process going. Again and again.

Take a look at this equation:

Sales = Conversion x Traffic

Now, traffic takes time to build. But, you can easily improve your conversion by tweaking a headline, an offer or a bonus!

For example, you will have 5 sales if you get 1% conversion out of 500 visitors. To get 10 sales, you will need 1000 visitors, assuming your conversion stays at 1%

BUT, if you increase your conversion by just 1 more % with the same 500 visitors, you would already have gotten 10 sales. Is 1 more % difficult to achieve?

IT CAN BE DONE!

How To Build Trust Between You And Your Customers

The trust factor.

Yes. The all important trust factor.

Usually, we just talk about producing quality service and fit your clients’ requirements.

However sometimes, it boils down just to if your clients trust you enough. You may have all the quality in the world, but if your client don’t trust you, that means no deal for you.

Think about it.

Do you realize you are more willing to listen to an offer or even make a purchase just because a friend recommended you?

See. It’s because you trust your friend. You are more inclined to take that first step to look into it.

Rather then toss them aside as you would for most other propositions that are blasted your way.

The ‘Trust’ factor. Remember it.

How To Establish THE Trust Factor

1. Communicate.

Talk to them. Understand their problems. And answer their every questions, queries and doubts.

Respond timely. Respect their time. Pay a lot of attention to their needs and try to fulfil them.

Discover Some Of The Greatest Headlines You Can Model After

Usually when you…

Are You Doing Email Marketing The Right Way?

When it comes to email marketing, a lot of marketers usually like to focus on one thing.

The size of the list.

“How big is your list?” That’s the perennial favorite question of many.

And understandably so.

We all have an obsession about size.

You know. People say size matters. Maybe yea, for your spouse or lover. It does. At least for most.

When it comes to email marketing, while there is no doubt that size IS a major factor, however the more crucial question should be…

Is Your List Quality?

Yes. All else being equal, Quality should ALWAYS take precedence over QUANTITY.

Of course, having both quality and quantity is the ideal case.

Unfortunately in life, things are often not as ideal as we want, don’t you think so?

Why I emphasize about quantity is because for whatever marketing dollar we invest, we have to aim for the highest possible return of investment.

We want to be effective and efficient in our marketing.

Having said that, here are several issues for you – the email marketer – to seriously ponder…

How To Make Your Product Twice As Credible – And More – Than Your Nearest Competitors

Image courtesy of www.creation.uk.com

In this cut throat, competitive and merciless landscape that we live in, we have to be constantly on our toes.

We have to strive to move ahead from the rest of the pack.

It is a relentless pursuit to gain that competitive edge. The crucial advantage. One that is sustainable.

The question now is…

Are You Able To Prove That You Are More Credible Than Them?

If yes, good for you. Keep it going. And continue to build on it.

If not, all is not lost.

Quit fooling around, and get down to work RIGHT NOW!

Here are several key aspects YOU MUST take note and act on to become more credible and attractive than your competition…

1. Strong value proposition

State why is your product better?

How is it different from the rest?

How does it add value to your customers?

Could it be that it…

• Is cost effective?
• Is of premium quality?
• Helps your customer save money?
• Helps your customer save time?
• Offers better durability and last longer?

Up-sell Gone Crazy

Yes. I’ve never seen a case of up-sell gone this crazy. Literally.

We know that if we want to maximize our sales process, we have to up-sell or cross-sell a product.

Most sellers stop at the first or second up-sell. At most the 3rd.

This company does it differently. It implemented a total of 7 up-sells before I finally got to process my initial order. Damn!

If you are thinking who this company is? It’s GoDaddy – the popular domain name registrar.

Here are some screen shots:

The step. Innocent looking enough..

The up-sell begins…

More up-sell…

There are even more down the road. Just that I didn’t bother anymore.

Okay. Actually there really isn’t anything wrong with that. I’m sure that they have made a lot more money this way than just simply stopping at the first initial order.

But I think it is WAY overdone.

Up-sell is essential. They add on to your bottom line and if done tastefully, it can dramatically boost your profits.

But if it gets annoying, you will risk losing your customers. Sometimes even for LIFE!