What Do You NEVER Do When You Entertain A Customer?

Very often when you do business, you have to entertain your client. Sometimes it can be a dinner. Or a drink out. Or maybe even golf.

You just do what it takes to seal the deal.

Now, entertaining a client is a fine art. You may laugh along with him, even when his jokes are not funny…listen to his needs and grouses…agree with him on discussed issues…basically doing everything right to make him like you.

All well and good. You are on the right track…

BUT…remember NEVER ever to do one thing…

The one thing that may seems so small on the surface but may swing the favor against you…

That is when it comes to payment…and when you rightly foot the bill…NEVER NEVER EVER ask for a receipt in your client’s presence.

NEVER!

Why?

When you do so, you make your client feel that he is just part of a business set up. And that entertaining him just means incurring business expenses to get his business.

You want to go beyond that. You want to make him feel like he is a friend. A friend worth spending on. A friend whose time and relationship you value a lot.

How To Optimize Your Email Subject Title For Better Email Open Rate

For us email marketers, one of the key metrics we track is the open rate.

How do we define open rate?

Say you send out an email to 100 people. If 1 of those open up your email, it is an open rate of 1%.

The open rate gives you a good indication of how well your email campaign is going. And how your subscribers are responding to you.

There are many ways to increase your open rate, but today I’m gonna talk about how to optimize your email subject title – probably one of the single most important elements that drives open rates – as one of the ways.

Truth be told, these techniques I’m about to reveal to you are so simple, you might laugh and say these are nothing new.

But remember – simple works.

Let’s go in details…

1. Include the word ‘you’ in the title if you can…

2. Incorporate ‘benefit’ and ‘curiosity’ element in your subject headline

Talk in terms of everyone favorite radio station – WIIFM – “What’s In It For Me”. And invoke their curiosity enough to prompt their itchy finger to click through.

Piracy Can Be Good For Marketing…

Yes. Ironic as it sounds, it can be – provided you know how to do it right.

I have to confess this apply more effectively towards the informational marketing niche. More specifically digital informational products.

You see. In the digital informational product arena, almost everything gets pirated. It is the reality of the game you have to face up to.

Everything can be downloaded and distributed, whether you like it or not.

E-books. Mp3. Graphics. Videos. Games. All can be easily ripped off.

With the explosion of file sharing sites and peer-to-peer network (P2P), it is only a matter of time before you find your product up there within those ranks too.

So How Do We Solve This Darn Problem?

Well…as they say, if you can’t win ‘em…join ‘em!

Wait up! I’m not talking about being a pirate yourself, silly. But about how to turn it around – to your advantage!

Think about it.

There are millions of free-loaders and pirates wanting your product for FREE! Just check out the tonnes of traffic file sharing or torrent sites like Warez and PirateBay receive.

11 Simple Viral Marketing Techniques Even A Kid Can Implement To Devastating Effect

I realized that throughout all my blog entries, I have not exactly touched on viral marketing.

Damn, where have I been? It’s time to right a wrong. And this entry will be the start of more viral marketing stuff to come. You can bet on it.

But first, what the heck is viral marketing?

Let me attempt to explain.

You got a flu before right? Chances are, you probably got that shit from some guy. And that particular guy could have gotten it from another. And you just happened to be at the end of the chain.

Or maybe not, if you are not treated properly. You gonna pass that shit to someone else.

Alright, I hope you get the drift.

In a more formal marketing speak, viral advertising refer to marketing techniques that use preexisting social networks to produce increases in brand awareness, through repeatable viral processes.

It is similar to how pathological and computer viruses spread.

There are lots of viral marketing techniques you can use to spread the awareness of your product or service. I’m going to talk about just 11. 11 simple techniques (I know…11 is a weird number) even a kid can pull off.

Digital Informational Product – Low Cost, High Profit Margin

In the past, creating products was expensive.

Most of them were physical in nature.

Today, we can create digital informational products at very low cost – and sell at high profit margin.

So Why Informational Products?

1. You don’t need a place to store them. No warehouse. No office. That means no expensive overhead rents.

Just your laptop hard-disk is suffice.

2. Your stock never runs out. They are digital in nature. You create them one time. And you can sell them over and over again.

3. You have no printing expense to speak of. That alone saves you a lot of costs!

4. Start up and production cost is minimal

5. You can repackage and re-brand the products to your heart’s content. And make a tidy sum from it.

6. The information market is growing and expanding like never before. Consumers are yearning for good content. And they are willing to pay for good information.

Imagine. Over the last year, over 145 MILLION people spent over $100 BILLION online! And the demand keeps increasing…

We have not even got started yet!

How to Profit from Online Forums

As you may know, online forum is a website where people gather and engage in discussion in niche topics.

Forums are also known as message board, bulletin board, discussion forums, discussion boards, or online community.

There are all sort of forum for every niche under the sun: weight loss, sexuality, money management, celebrity, self improvement, knitting etc.

Do you know that online forums are actually goldmine for Internet marketers?

When done right, forums can make you ton of cash. Now before you hit the back button, I am not suggesting that you spam the forums. If you use the following strategies, I will be very surprised if you are not making money at all.

Now, before you start marketing in any forum, remember this golden rule: your contribution has to provide value to the forum members.

Period.

Before you post, ask yourself, “is my answers useful to the member?”

If not, don’t even bother.

Never include any affiliate links in your post as it is frowned upon by many forum moderators.