Unleash The Power of Multi Channel Marketing

To many people, marketing to them is just going door to door to sell.

Or it must be through taking up an advert in the newspaper. Or maybe SEO online.

Truth is – there are so many channels you can utilize to grow your business. Offline. Online. Use them both!

Unleash the power of multi channel marketing.

Here is a list of marketing activities you can do to grow your business exponentially!

• Email Newsletter
• Contest marketing
• Social Media
• SEO/Adwords
• Teleconferences
• Networking events
• Event Marketing
• Print Ad
• Television Ad
• Telemarketing
• Joint Venture (JV)
• Public Relations
• Advertisement Banner Swap
• Email Signatures
• Forum Marketing
• PodCast
• Teleseminar/Webinar
• Video Marketing
• Social Bookmarking
• Blog Marketing
• Widgets
• Traditional Media
       – Magazines
       – Classified Ads
       – Radio
       – Bus Stop/Van/Building windows
       – Merchant partner’s restaurants/outdoor outlets
       – Brochures/Flyers
• Article Marketing
• Submit to Google/Yahoo/MSN/Alexa
• Press Release
• Work with high profile/targeted/financial bloggers
• Online Classified
• Networking Session

Let’s get started now BABY!

Online Marketing Success Cycle

In my previous post, we touch on rules to how to win the business war.

Today, let’s delve deeper on actions we can take on the journey to online marketing success.

Again, we want to keep on the premise that success can come in simple and actionable steps.

Nothing complicated. Just a cycle that we have to keep doing…keep optimizing and…keep going.

This online marketing success cycle I’m going to show you today will lay out the path clearly for you. There is no need to reinvent the wheel. Just do it.

By the way, this cycle is not devised by me. Been used with great effect by many successful online businesses. So you know it works. And it was first pointed out to me by one of the best marketers I know – Paul Myers of TalkBizNews.

So here goes:

1. Sell Products

Most obvious start. You don’t make money by selling air. So you create on product that has a demand and meets a need or is a solution to a problem – and sell it. Then money will flow in.

Internet Business Week

My friend, Ed, is organizing a series of talks on Internet Marketing and business from 19th to 24th June.

He will be sharing his insights on how to get started on earning your first dollar and beyond – using the power of the Internet.

Known him for years. A solid guy with solid content. No hype, no BS.

You can find out more here

=> http://edborhan.com/tabid/54/EntryID/4/Default.aspx

You can get the PDF brochure here

=> http://emoneymarketing.com/Internet-Business-Week.pdf

What Do You NEVER Do When You Entertain A Customer?

Very often when you do business, you have to entertain your client. Sometimes it can be a dinner. Or a drink out. Or maybe even golf.

You just do what it takes to seal the deal.

Now, entertaining a client is a fine art. You may laugh along with him, even when his jokes are not funny…listen to his needs and grouses…agree with him on discussed issues…basically doing everything right to make him like you.

All well and good. You are on the right track…

BUT…remember NEVER ever to do one thing…

The one thing that may seems so small on the surface but may swing the favor against you…

That is when it comes to payment…and when you rightly foot the bill…NEVER NEVER EVER ask for a receipt in your client’s presence.

NEVER!

Why?

When you do so, you make your client feel that he is just part of a business set up. And that entertaining him just means incurring business expenses to get his business.

You want to go beyond that. You want to make him feel like he is a friend. A friend worth spending on. A friend whose time and relationship you value a lot.

How To Optimize Your Email Subject Title For Better Email Open Rate

For us email marketers, one of the key metrics we track is the open rate.

How do we define open rate?

Say you send out an email to 100 people. If 1 of those open up your email, it is an open rate of 1%.

The open rate gives you a good indication of how well your email campaign is going. And how your subscribers are responding to you.

There are many ways to increase your open rate, but today I’m gonna talk about how to optimize your email subject title – probably one of the single most important elements that drives open rates – as one of the ways.

Truth be told, these techniques I’m about to reveal to you are so simple, you might laugh and say these are nothing new.

But remember – simple works.

Let’s go in details…

1. Include the word ‘you’ in the title if you can…

2. Incorporate ‘benefit’ and ‘curiosity’ element in your subject headline

Talk in terms of everyone favorite radio station – WIIFM – “What’s In It For Me”. And invoke their curiosity enough to prompt their itchy finger to click through.

Piracy Can Be Good For Marketing…

Yes. Ironic as it sounds, it can be – provided you know how to do it right.

I have to confess this apply more effectively towards the informational marketing niche. More specifically digital informational products.

You see. In the digital informational product arena, almost everything gets pirated. It is the reality of the game you have to face up to.

Everything can be downloaded and distributed, whether you like it or not.

E-books. Mp3. Graphics. Videos. Games. All can be easily ripped off.

With the explosion of file sharing sites and peer-to-peer network (P2P), it is only a matter of time before you find your product up there within those ranks too.

So How Do We Solve This Darn Problem?

Well…as they say, if you can’t win ‘em…join ‘em!

Wait up! I’m not talking about being a pirate yourself, silly. But about how to turn it around – to your advantage!

Think about it.

There are millions of free-loaders and pirates wanting your product for FREE! Just check out the tonnes of traffic file sharing or torrent sites like Warez and PirateBay receive.