Yes. Ironic as it sounds, it can be – provided you know how to do it right.

I have to confess this apply more effectively towards the informational marketing niche. More specifically digital informational products.

You see. In the digital informational product arena, almost everything gets pirated. It is the reality of the game you have to face up to.

Everything can be downloaded and distributed, whether you like it or not.

E-books. Mp3. Graphics. Videos. Games. All can be easily ripped off.

With the explosion of file sharing sites and peer-to-peer network (P2P), it is only a matter of time before you find your product up there within those ranks too.

So How Do We Solve This Darn Problem?

Well…as they say, if you can’t win ‘em…join ‘em!

Wait up! I’m not talking about being a pirate yourself, silly. But about how to turn it around – to your advantage!

Think about it.

There are millions of free-loaders and pirates wanting your product for FREE! Just check out the tonnes of traffic file sharing or torrent sites like Warez and PirateBay receive.

What does this mean?

There is a big ready audience for you out there! And if they download your product, chances are they are very targeted!

And because they come to your product, instead of YOU…going to them, they are much more qualified. They actually want your product, goddamn it!

If your product gives them sufficient value, you can easily sell to them later!

Can you see the various profitable possibilities forming already?

This is what you can do:

1. Have an opt in form in your e-book product or include a read-me text that gives them a link to your opt in form. Tie that in with an incentive.

Just do anything to allow those ‘thieves’ to see your incentivized offer, and get their names. Now you actually know who these people are once you capture their names.

Congratulations. You have just leveraged on the pirates to build your list.

Can you sell to them again? Yes you can. Go ahead. Up-sell and cross-sell these suckers! Tie in with one-time offers and all those marketing gimmicks you can think of. It’s payback time!

2. Include affiliate links in your product. If they don’t want your product, there is always a chance they may click on your affiliate link. And you can profit from that.

Pretty neat eh?

3. Gather all your freebie stuff you already plan to give away. Go distribute to all the file sharing and torrent sites. Just google them if you don’t know any.

And incorporate the 2 techniques above.

Better still, make your stuff re-brandable with their affiliate links, and you just give them an incentive to distribute the product for you.

There you go. You can unleash a viral campaign – with the help of pirates! Not too bad if I do say so myself.

Okay. What you waiting for? Let’s get cracking!

This is just another way to turn something disadvantageous around to your favor.

As always, I love to hear your views on this. I’m all ears.

All Success,

[tags]E-MoneyMarketing, piracy, informational marketing, online marketing, affiliate marketing, business, viral marketing[/tags]

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In the past, creating products was expensive.

Most of them were physical in nature.

Today, we can create digital informational products at very low cost – and sell at high profit margin.

So Why Informational Products?

1. You don’t need a place to store them. No warehouse. No office. That means no expensive overhead rents.

Just your laptop hard-disk is suffice.

2. Your stock never runs out. They are digital in nature. You create them one time. And you can sell them over and over again.

3. You have no printing expense to speak of. That alone saves you a lot of costs!

4. Start up and production cost is minimal

5. You can repackage and re-brand the products to your heart’s content. And make a tidy sum from it.

6. The information market is growing and expanding like never before. Consumers are yearning for good content. And they are willing to pay for good information.

Imagine. Over the last year, over 145 MILLION people spent over $100 BILLION online! And the demand keeps increasing…

We have not even got started yet!

Find a niche with a pressing need and just be there to serve it. You will be rewarded – amply!

The verdict is out – loud and clear…

Info-Marketing is HOT

Just take a look at Agora publishing with online publications like Early To Rise and Investor Daily Edge. They have millions of subscribers, raking in the big bucks.

Others like Wealth Daily and Tycoon Report aren’t doing too shabbily either. They all have their own e-newsletter to build relationship and of course to follow up and market their own series of in-house informational products.

David De Angelo aka Eben Pagen, of the Double Your Dating fame, is the 20 million dollar man. He created a hugely profitable media empire focusing on the dating niche. And it all started from his bed room!

Talk about successful infopreneur!

Here are is a quick glance through some examples of informational products/strategies you can create/utilize – and start profiting immediately:

• Tele-seminar
• Webinar
• E-book
• Flip websites
• Private Label Rights (PLR) articles
• E-course (email)
• Subscription-based Membership site
• Videos/Audio
• Software/Script
• Home study course
• Graphics

If you want to add value to your info-product package, you can throw in some of these:

• Checklist/Guide/Quick start handbook
• Bonus chapters
• Consulting
• Worksheet/Spreadsheet/Interactive tutorials
• Resources
• Easily imported bookmarks/Swipe file
• Mindmap
• Templates
• Sample text/template

Package some of them or all of them, by niche/theme/subject, and you have a product ready to go.

You can sell them individually. Or sell them as a package/mega deal. You can also create series of them (e.g. beginner, intermediate, advanced etc).

The choice is yours.

After that, you simply do a JV and get affiliates to sell for you. That will give you massive marketing leverage with almost zero risk.

And that’s it! You are in business!

Anyone in the info-marketing business, care to give me a holler and share your story?

I’m all ears.

All Success,

[tags]E-MoneyMarketing, Informational Product, information product, info-marketing, online marketing, business, information marketing[/tags]

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