How To Spy On Where Your Target Audience Are Hanging Out…And More…

Very quick heads up for you here.

I want to let you be aware of a fantastic tool you can use for your marketing research. Especially so if you are marketing with Google Adwords Content Network using Site Targeting Placement.

Basically, it’s a tool by Google.

I only came to knew about it today. The name is Google Ad Planner.

Here’s what it does:

Refine your online advertising with Google Ad Planner, a free media planning tool that can help you:

Identify websites your target customers are likely to visit

• Define audiences by demographics and interests.
• Search for websites relevant to your target audience.
• Access unique users, page views, and other data for millions of websites from over 40 countries.

Easily build media plans for yourself or your clients

• Create lists of websites where you’d like to advertise.
• Generate aggregated website statistics for your media plan.

Did up a video for you. Click the video below to play:

You can find the tool at:

https://www.google.com/adplanner

Enjoy. And leave me your comments. I want to hear from you.

How To Lower Your AdWords Cost And Increase Your Campaign Profitability – At The Same Time.

If you are using Google AdWords for your online campaigns, I can bet you my last dollar that one of your biggest concern is how you can maximize your ad dollar.

Am I right?

If that matters to you…read on.

3 simple tips I will show you. Nothing earth-shattering. Some of you may already know this. Pretty simple actually. And I think it will still help you.

Okay, on with the meat…

Tip 1 – Content Network Website Spy

If you are using content network for you ads to appear in, you will notice that some of the websites are giving you better quality traffic.

Meaning their referred traffic gives you better click through rate and better conversion at your site.

Now…take note of these sites. And contact these site owners if you can do a JV with them.

Maybe you can work out a deal whereby you can pay them on a per click basis with a more favorable cost per click rate than you are paying Google.

Or better still, work on a per sale basis, and give them a higher commission (e.g. >65%) than you would for a normal affiliate (assuming you have a product).

The Best Form Of Advertising…Ever?

There are many forms of advertising out there.

In fact a whole gamut of them. We are talking about common advertising and marketing methods such as direct mailers, print ads, newspaper, magazine ads, directory listings, search engine optimization, banner ads, blog marketing, article marketing…and the list goes on…

Some works well. Some not so well. Some are just a plain waste of time.

And then there are some that works well but takes a long time.

Today’s post is about an advertising method that works VERY well…and gives fast results – provided you know what you are doing.

Some of you may already be familiar with it and using it to great effect. But most of you probably have not yet.

And what is this advertising method?

Google Adwords.

Yep. Google Adwords.

If there is one marketing methods I’ve regret not using earlier, it is adwords.

Boy..how many sales have I missed out on? I wonder sometimes…

And that’s the reason why I’ve not touch on Adwords previously. Cos’ I’ve not utilized it before. But it’s all going to change now.